缘起

The Genesis

 

场地位于西塘古镇附近的良壤酒店艺术街区,此处汇集了诸多器物店、手工艺商店等,我们的业主受邀进驻街区内一座仿古建筑首层的两开间铺位,开设他们的第一家线下展厅。

The site is situated within the Naera Circle adjacent to Xitang Ancient Town, an art district that hosts numerous handicraft stores. Our client was invited to occupy a two-bay shop on the ground floor of a traditional Chinese style building within the commercial street, within the block, where they will launch their first offline store.

 

∇ 沿街外立面,Street-facing Facade ©Howie郑昊

建筑改造,线下店设计,商店设计,展厅设计,线香展厅,线香体验店设计,零售店设计,线香零售店,展厅设计案例,产品展示,展厅设计方案,浙江嘉兴一晌良园:瞬变与互文,浙江嘉兴,宇作建筑

 

业主的线香品牌取名“一晌”,令人联想到映照在墙面上的婆娑树影。几经讨论,我们决定以“香气的花园”作为意象,试图通过展厅空间向来访者传递这种浪漫而又转瞬即逝的氛围。

The name of our client’s incense brand, “Shang,” evokes the image of dancing tree shadows reflected on the wall. After repeated discussions, we decided to take “the Garden of Fragrance” as the imagery, attempting to convey such a romantic and ephemeral atmosphere to visitors through the space of store.

 

∇ 产品展示区,product display area ©Howie郑昊

建筑改造,线下店设计,商店设计,展厅设计,线香展厅,线香体验店设计,零售店设计,线香零售店,展厅设计案例,产品展示,展厅设计方案,浙江嘉兴一晌良园:瞬变与互文,浙江嘉兴,宇作建筑

 

1.花园中的棚架

Pergola in the Garden

 

针对原土建的改造动作相对克制,原始天花被放松地裸露出来,仅在两间铺位的分户墙上进行开洞,让人得以在空间内自由穿行,也让视线、光线和外部的景观相互渗透。围绕墙边界铺设石景花木,形成“花园”。在此空间结构的基础上,引入了一套“棚架系统”,构成空间骨架的同时,展示道具和灯具等可以悬挂于其上,也可根据展览和空间使用情况自由调整。

The renovation of the original building structure is relatively restrained. The original ceiling is simply exposed, and only openings are made on the partition wall between the two spaces, allowing people to stroll freely in the space and enabling the mutual penetration of sight, light, and external landscapes. Stone scenery and plants have been arranged around the perimeter of the walls, creating a “garden”. On the basis of this spatial structure, a “pergola” is introduced, which not only forms the spatial skeleton but also allows display props, lighting fixtures, etc., to be hung on it and allows it to be freely adjusted according to the display needs and space utilization.

 

∇ 洞口与视线的渗透,Penetration of Openings and Sight Lines ©Howie郑昊

建筑改造,线下店设计,商店设计,展厅设计,线香展厅,线香体验店设计,零售店设计,线香零售店,展厅设计案例,产品展示,展厅设计方案,浙江嘉兴一晌良园:瞬变与互文,浙江嘉兴,宇作建筑

 

∇ 洞口与视线的渗透,Penetration of Openings and Sight Lines ©Howie郑昊

建筑改造,线下店设计,商店设计,展厅设计,线香展厅,线香体验店设计,零售店设计,线香零售店,展厅设计案例,产品展示,展厅设计方案,浙江嘉兴一晌良园:瞬变与互文,浙江嘉兴,宇作建筑

 

∇ 洞口与视线的渗透,Penetration of Openings and Sight Lines ©Howie郑昊

建筑改造,线下店设计,商店设计,展厅设计,线香展厅,线香体验店设计,零售店设计,线香零售店,展厅设计案例,产品展示,展厅设计方案,浙江嘉兴一晌良园:瞬变与互文,浙江嘉兴,宇作建筑

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