A coastal resort: an aesthetic experience destination
Pan Kou Live Home Three Bays Resort is a modern comprehensive beachfront destination located in Quanzhou, China. The resort aims to promote cultural tourism in the city on the Maritime Silk Road by creating an inviting ambiance and utilizing the local ecological resources of the coastline. It aligns with the Fujian provincial government’s vision of creating a demonstration zone for the integrated development of the cultural and tourism industry. The design team has extensively explored sustainable methods for the development of coastal cultural tourism, in line with the goal of Quanzhou Taiwanese Investment Zone to build a cultural tourism industry cluster.
∇ 总平面图 © 问渠建筑装饰设计
Master plan © Wenqu Architectural Decoration Design
∇ 区位图 © 问渠建筑装饰设计
Site location © Wenqu Architectural Decoration Design
The project was designed by Xiamen Wenqu Architectural Decoration Design Company, and operated by Pan Kou Live Home Tourism Development Company. Engaging in the whole process of master planning, design, crossover resource integration, brand establishing, promotion, and even operational management, the company employed brand thinking to activate the commercial value of the three bays – Yusha Bay, Moon Bay, and Guishan Bay, enhance the sustainability of the area, and elevate the overall quality of the area. The efforts aimed to create a modern comprehensive beach coastline that seamlessly integrates natural ecology, tourism, leisure entertainment, and cultural experiences. The goal was to establish a premier destination that allows travelers to experience a future coastal lifestyle.
A scattered layout activates the three bays
The project was developed around Yusha Bay, Moon Bay, and Guishan Bay. It has been meticulously planned and designed using a scattered layout, with points and lines forming the plane. The aim is to cater to modern lifestyle preferences while giving each of the three bays a distinct functional positioning. With a focus on the sustainable development of the natural ecology, diverse landscape installations were placed along the coastline. These installations are complemented by high-end restaurants, B&Bs, show fields, camps, and other innovative business models, creating a vibrant “Blue Coastal Leisure and Resort Zone at 25° North Latitude” and a bustling “Night Consumption Hub of Cultural Tourism Resort”.
∇ 三湾总平面图 © 问渠建筑装饰设计
Three bays plan © Wenqu Architectural Decoration Design
Dig into the differentiated positioning
Based on the needs of the cultural tourism market, the design team has specifically targeted young people, parent-child families, and outdoor enthusiasts who have a keen interest in beach sports and beach culture. With a deep understanding of the aesthetic preferences of the target customers, the team worked out unique functional positioning for Yusha Bay, Moon Bay, and Guishan Bay respectively, and set key nodes such as landscape installations and commercial spaces and operations, to form a smooth circulation that seamlessly connects the three bays.
Yusha Bay was designed as a cultural and art camp that aims to create a highly recognizable venue for cultural and artistic exhibitions and performances. It compasses five areas, including a whale-shaped restaurant & bar, a reading café, a beachfront house (B&B), and two sculptural installations – “Chrysalis” Art Gallery and the King Art Camp.
Moon Bay serves as a coastal leisure camp, providing a relaxing and entertaining destination with an urban appeal. It features a “Lone Ranger” pop-up pub.
Guishan Bay, on the other hand, features two business types, namely a Mountain View house (B&B) and a yacht for wedding dress photo taking, creating a comprehensive sojourn camp with urban aesthetics.
∇ 书礼咖啡厅 Reading café
∇ 见山house民宿 Mountain view house (B&B)
∇ 见水house民宿 Beachfront house (B&B)
Design interventions: a complete experience
The design team was faced with the challenge of creating a complete experience while preserving the local ecological environment along the 7.5-kilometer-long coastline. To achieve this, the designers focused on maintaining a balanced relationship between natural ecology and human interference.
Based on the varying sizes and independent terrain of the three bays, the team developed a layout centered around the open “blank” beach. This approach allowed for the integration of a reasonable number of landscape installations and commercial spaces at an appropriate scale while letting them blend seamlessly into the context. The slight design interventions formed the business models in the three-bay resort gradually through points, lines, and surfaces.
∇ 鲸落艺术餐吧 Whale-shaped restaurant & bar
Featured with artistic innovative design, natural scenery, and the one-of-the-kind charm of the city, the journey along this coastline offers visitors a range of experiences, including diversified culture, art, coastal entertainment, and sojourn lifestyles. Whether one is interested in art, seeking relaxation, or simply looking to immerse themselves in the local way of life, this journey has something to offer. Overall, it will be an unforgettable experience that caters to a variety of interests and preferences.
∇ 游艇婚拍营地 Yacht camp for wedding dress photo taking
Circular economy: a sustainable business model
The design team has proactively integrated sustainability into the project planning and decision-making process. Their approach focuses on reducing environmental impact, maintaining the integrity of the local ecosystem, and obtaining sustainable development and comprehensive benefits along the coastline.
∇ “蛹”美术馆 “Chrysalis” art gallery
∇ King艺术营地 King art camp
∇ “独行侠”公路酒吧 “Lone Ranger” pop-up pub
For instance, all the art installations were made using recyclable metal materials and structures, thereby reducing their environmental footprint. Additionally, a low-energy lighting system and rainwater collection and recycling system were implemented to reduce energy consumption and carbon emissions. Furthermore, the project has actively engaged in organizing environmental protection public welfare activities, encouraging employees to participate in the preservation and sustainable management of the coastlines. Lastly, the project emphasizes the importance of education and training. By continuously evaluating and improving management and operational measures, the project ensures its long-term sustainability and development.
Project name: Pan Kou Live Home Three Bays Resort
Location: Quanzhou, Fujian, China
Completion time: 2023
Design firm: Wenqu Architectural Decoration Design Co., Ltd.
Lead designer: Lin Liqun
Photo credit: Lin Liqun
Collaborators: Xiamen Yelu Culture Media Co., Ltd., Quanzhou Taiwanese Investment Zone Culture, Sports, Education and Tourism Co., Ltd., Quanzhou Taiwanese Investment Zone Golden Coast Tourism Investment Co., Ltd., Quanzhou Pan Kou Live Home Tourism Development Co., Ltd.