近日，INGROUP为凑凑火锅·茶憩打造了南京万象天地的首家概念店。湊湊作为火锅这一中国传统饮食文化中极具人气的年轻化品牌，INGROUP用大胆鲜明的设计挑战和颠覆大众对传统火锅门店的刻板印象、用一种带有未来感的场域设计、结合设计师对于当下餐饮商业逻辑的深刻解读和诠释，亦是INGROUP对于商业本质之下平衡设计美学与商业流量的设计实践。
Recently, INGROUP designed the first concept store in MixC World, Nanjing for COUCOU.As a popular young brand of Chinese traditional hot pot, INGROUP broke public’s stereotype of traditional hot pot stores with bold and distinct design methods, and combines futuristic design and interpretation of the current catering business logic. It is also another design practice of INGROUP to balance design aesthetics and business logic in current China.
无所不COUCOU——奇异星球
Concept: Outer Planet
在中国，火锅本身蕴含着某种与团圆相聚密切相关的饮食文化含义。基于对聚会的社交需求，我们用场域构建出一种对未来星际移民时代的畅想，也是“无所不COUCOU”的概念由来。
In China, hotpot itself carries a certain cultural connotation associated with reunion. Based on the need for social gatherings, we constructed a vision of the future interstellar migration era, which is where the concept of “COUCOU around Outer Planet” came from.
在未来的场景里，人类扩展了自己的活动范围，去到各种星球探索或旅居，当他们刚刚降落在一个陌生的星球，那里有奇异的地貌特征，人类会在其间用飞船的部件建造临时聚集的场所。
In the future world scenario, humans expand their range of activities to explore or sojourn to various planets, and when they have just landed on a strange planet with strange features, they will construct temporary gathering places in the middle of it using parts of their ships.
我们将空间概念背景设定在人类移居奇异星球的未来，在探索星球和宇宙的征途中，相聚仍然是人类不变的主题，COUCOU便设立于无数个奇异星球之上。
We set the concept of COUCOU in the future colonization of countless exotic planets, where togetherness remains a constant theme in our quest to explore the stars and the universe.
散落其中的逃生飞船舱体作为相对私密的用餐空间，错落在无重力植物花园中， 颠倒生长的树木显示了重力的变化。
Scattered escape capsules serve as a relatively private dining space in a gravity-free plant garden, with upside-down trees showing the changes in gravity.
不同的地貌元素、光线、重力变化的隐喻，将空间带去了广袤奇异的新星。空间背景以粗犷的山体石材为材质，橙红色火光落在其上，舱体的金属材质使空间有丰富的反射光泽，也体现出与新星自然地貌的强烈反差。
The metaphors of different geomorphic elements, light, and gravity change bring the space to the vast and strange nova. Space background is made of rough mountain stone with orange-red fire falling on it. The metal material of the cabin body gives the space rich reflective luster, which also reflects the strong contrast with the natural landform of Nova.
∇ 空间细节 Details
∇ 平面图 Plan
项目信息
项目名称：湊湊火锅·茶憩火锅（南京万象天地店）
项目地点：南京市秦淮区中山南路666号万象天地B座4楼
项目规模：500 ㎡
空间设计：INGROUP
创意总监: Raven Wang
设计总监: 林虹辰
设计团队：李丹
完工时间：2022年10月
摄影团队：yuuuun studio
Project Name: COUCOU HOTPOT – Outer Planet, Nanjing
Project Location: Floor 4th Block B,MixC World, Qinhuai District, Nanjing
Project size: 500 sqm
Space design: INGROUP
Email: branding@ingroup-china.com
Creative Director: Raven Wang
Design Director: Hongchen Lin
Design team: Iris Li
Completion date: Oct., 2022
Photography: Yuuuun Studio
