近期，由Atelier INDJ打造的話梅上海武康路循环实验室正式投入使用。这不仅是一次空间更新，更是品牌方与设计师在价值观上的一次默契共识——对过度光鲜保持审慎与反思。
The HARMAY Shanghai Wukang Road VIP Lounge, designed by Atelier INDJ, has recently opened. Beyond a simple spatial update, it embodies a shared value between brand and designers: a deliberate and reflective stance toward excessive polish.
凭借在快消领域积累的展陈与品牌体验经验，本项目亦是对Atelier INDJ设计价值观的一次浓缩呈现。以「Circularity / 循环」为核心概念，空间系统与价值在循环、转换与再组织中被重新诠释。
Drawing on extensive experience in exhibition and brand engagement within the FMCG, this project stands as a concentrated expression of Atelier INDJ’s values. Centered on the concept of “Circularity,” the space, systems, and values are reinterpreted through cycles, transformation, and reorganization.
∇ © Ian Douglas-Jones
01 当边缘重归「中心」会发生什么？
Re-centering the Peripheral
在話梅循环实验室中，Atelier INDJ将产品的包装、运输与回收路径中的痕迹，都重新引入空间叙事之中，让它们再度成为空间构成与体验的主角，获得全新的意义。
Within the HARMAY VIP Lounge, Atelier INDJ reintroduces the traces left along the lifecycle of products—their packaging, transportation, and recycling—into the spatial narrative, allowing them to become central to the composition and experience of the space, gaining renewed significance.
产品使用后被丢弃，在城市系统中历经流转，最终被回收——我们的设计就是将这整个过程映射在話梅循环实验室的空间中。这不只是一个单纯的空间，而是城市尺度系统中，有关“使用、回收与再生成”的隐喻。
Products, once used, are discarded, circulate through the urban system, and are eventually recycled—our design maps this entire process within the HARMAY VIP Lounge. The space is not merely a physical environment; it becomes a metaphor, at the scale of the city, for “use, recovery, and regeneration.”
通过这样的概念以及对空间艺术性的表达，希望引导人们重新审视价值的真正意义。在日常生活与城市系统中，每个人都在参与循环，随时探索践行着可持续的可能。
Through this concept and its artistic spatial expression, the design aims to guide people to reconsider the true meaning of value. In everyday life and within urban systems, each of us participates in the cycle, continuously exploring the possibilities of practicing sustainability.
02 开场
02 The Moment of Entry
垂直入口空间
The Stark Well
以一段幽暗的楼梯，开启話梅循环试验室隐秘的氛围体验。它将人们从店内明亮的日常氛围中抽离，仿佛缓缓下沉至一口垂直的天井。空间冷静而收紧，顶部的光被刻意遮挡，仅保留一条细细的光带，牵引着脚步的方向与节奏。在抵达主空间之前，感知已被不知不觉地调整。
Entering the VIP Lounge, a dimly lit staircase sets the tone for a discreet and immersive spatial experience. The roof lights above have been occluded save for a narrow band of light to illuminate the dim space. Before entering the main space, perception has already shifted, and one finds oneself quietly immersed in a different atmosphere.
∇ © Anthony Reed
从零售进入的入口
Entrance from retail area
∇ © Anthony Reed
从零售进入的入口
Entrance from retail area
楼梯两侧的墙面用深色橡胶板交错铺陈。作为原本的消防疏散楼梯，材料所具备的防火性能既满足了功能需求，同时呼应了空间的整体气氛，使这段过渡通道本身成为体验的一部分。
Staggered dark rubber panels line the walls of the staircase. Once a fire escape, its materiality both ensures safety and enhances the space’s atmosphere, making the transitional passage an integral part of the experience.
墙面局部嵌入的3M反光材料，在手机闪光灯被开启的瞬间突然“显形”——这种只能通过数字媒介被触发的隐藏美学，使空间并非一次性地展开，而是随着不同的观看方式，被逐步解锁与呈现。
Patches of 3M reflective material are embedded within the walls. When viewed through a cellphone with the flash turned on, these surfaces suddenly reveal themselves—a hidden aesthetic unlocked only through a digital lens. The space is not perceived all at once, but gradually unfolds through different modes of viewing.
∇ © Anthony Reed
进入主空间前的楼梯
The stairwell towards the main space
相关文章推荐
评论(0)