MINI PEIRE 以“礼盒”为核心情感载体，诠释“珍藏童年每一份爱”的品牌理念。通过系统化运用和变形礼盒元素，强化“MINI PEIRE = 惊喜与爱”的品牌记忆。空间化身童趣与零售融合的立体剧场，每一个礼盒道具都是品牌故事的载体。门头以立体斜纹礼盒图形营造活力感，橱窗则通过具象造型传递“拆礼物”的惊喜，令空间本身成为一份等待开启的童年礼物。
MINI PEIRE uses the “gift box” as its core emotional symbol to express the brand philosophy of “cherishing every piece of childhood love.” Through systematic application and transformation of the gift box motif, it reinforces the brand association of “MINI PEIRE = surprise and love.” The space becomes a three-dimensional stage where playfulness meets retail, with each gift box prop serving as a vessel for the brand story. The storefront features dynamic diagonal gift box graphics to evoke energy, while the window displays use figurative forms to convey the joy of unwrapping a gift—turning the entire space into a childhood present waiting to be opened.
∇ 外立面(图片@汪敏杰) Elevation © Minjie Wang
∇ 入口DP点(图片@汪敏杰)Frontline Display © Minjie Wang
墙面货架设计融合品牌三大产品线特色——精致、时尚、轻户外，通过差异化礼盒造型背景，为每类商品打造专属情境。精致系列以细腻线条与色彩呼应质感，时尚系列以简洁明快凸显潮流，轻户外系列则运用自然纹理与轻盈色调，传递轻松自在的生活方式。
The wall-mounted shelving design integrates the distinct characteristics of the brand’s three product lines—Delicate, Fashionable, and Light Outdoor—by using differentiated gift box-shaped backdrops to create unique display contexts for each category. The Delicate line is highlighted through refined lines and subtle colors to convey a sense of quality; the Fashionable line stands out with clean, vibrant aesthetics that reflect current trends; while the Light Outdoor line features natural textures and airy tones, evoking a relaxed and carefree lifestyle.
∇ 货架(图片@汪敏杰)Frontline Display © Minjie Wang
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