空间不仅仅是可见的实体,还包括未被看见的东西。空间的深度不仅体现在物理上,更体现在感知和思考的层面。——安藤忠雄
Space is not just visible entities, but also includes things that are not seen. The depth of space is not only reflected in physics, but also in perception and thinking. ——Tadao Ando
于是在空间的设计中,从物理几何中抽丝剥茧,注入场域之间的承转与流动。以场景化思维去贯彻空间的商业属性,将解决消费需求作为内在逻辑,赋能个性的产品态度,去响应一场对品牌意识的深度思考。
Space, unravelling from physical geometry, infuses transitions and flows between fields. Implementing the commercial attributes of space with a scenario-based mindset, addressing consumer needs as the inherent logic, and empowering a personalized product attitude, responds to a deep reflection on brand awareness.
YOMI买手店不仅仅作为服装展厅的呈现,希望通过不同场景的营造,与客群产生深入且持续的链接,呈现品牌、品类、风格之间的差异化,去大胆突破已知的商业展陈边界。
基于这场多维度的设计构思,将其打造成具有复合功能与内容力的独立品牌场域。引导产品、空间、感官互为内嵌、互相生长,重塑成为一个完整的有机生命体,升级商业空间的存在价值,为品牌赋能。
YOMI Boutique is not merely a showroom for clothing. It aspires to forge deep and enduring connections with its clientele by creating diverse scenarios, highlighting the distinctions between brands, categories, and styles, and boldly pushing the boundaries of conventional commercial displays.
Based on this multi-dimensional design concept, it will be transformed into an independent brand space with composite functions and content power. The product, space, and senses will be guided to embed and grow together, reshaping into a complete organic life form, upgrading the existential value of the commercial space, and empowering the brand.
01 The FIELD MORPHOLOGY
洄游的场域形态
两层建筑合理划分运营动线,以入门中轴线为起始点,向四周散射洄游,上下垂直挑空,达成平面与立面之间的穿透与交互。
在开放式陈列的布局之外,设计将储藏区、洗手间等隐性空间进行侧重性调整,基于对其使用频率的考量,协调秩序的节奏尺度。进一步链接外立面与采光的处理,将场景有机串联,以此融合品牌展示、互动等综合营造。
The two-story building is logically divided into operational circulation routes, starting from the central axis at the entrance and radiating outwards in a circular pattern. The upper and lower levels are vertically open, achieving penetration and interaction between the plan and the facade.
Beyond the layout of open display, the design focuses on adjusting concealed spaces such as storage areas and bathrooms, based on considerations of their usage frequency, to harmonize the rhythmic scale of order. It further links the facade and lighting treatment, organically connecting the scenes, thereby integrating brand display, interaction, and other comprehensive creations.
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