上海不仅是全球咖啡市场最活跃、竞争最激烈的城市之一，也是全球化、本土化以及品牌能力的终极实验场。CaptainGeorge风味博物馆全新形象坐落于此，由2025年世界咖啡烘焙大赛（WCRC）冠军彭近洋（Captain George）创立，其专业烘焙、顶级生豆供应链和赛级品质在业内深受从业者与资深爱好者的青睐。
Shanghai stands as one of the most dynamic and competitive hubs in the global coffee market, serving as the ultimate proving ground for globalization, localization, and brand innovation. Amid this bustling metropolis lies the newly reimagined Captain George Flavor Museum, founded by PENG Jinyang, known as Captain George, the champion of the 2025 World Coffee Roasting Championship (WCRC). Celebrated for his mastery of roasting, access to premium green bean supply chains, and competition-grade quality, Captain George has garnered deep respect from industry insiders and passionate coffee aficionados alike.
建筑入口内退形成的门洞，既保留了建筑的体量感同时也为即将切换的场景提供了情绪上的过渡。
The museum’s entrance, designed as a recessed portal, maintains the building’s imposing volume while offering an emotional segue into a distinct experiential space, preparing visitors for the journey ahead.
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