大宛设计 & via·1719 吴良材新视场:策展式商业空间,打造属于南京路的全新集体记忆
via·1719 Wu Liangcai New Vision Field by Dayuan Design
∇ via 1719吴良材新视场空间插画 © DAYUAN大宛设计
Dynamic Illustration of via·1719 Wu Liangcai New Vision Field © DAYUAN DESIGN
当一座建筑成为一座城市的集体记忆时,它所承载的意义便与众不同。人们每每提起,总会分享与它互动的故事,回忆那个年代它最鲜明的变化。
When a building becomes a collective memory of a city, the meaning it carries is unique. Whenever people mention it, they always share stories of their interactions with the building, recalling its most striking transformations from that era.
南京路上的七重天大厦正是这样一座饱含情感的老建筑。如今,大宛携手拥有三百年匠心与传统的老字号品牌吴良材,共同为2024年的新一代打造属于南京路的全新集体记忆。
The Qichongtian Building on Nanjing Road is such a building, rich in emotion and history. Today, Dayuan has partnered with liangcai Wu, a time-honored brand with over 300 years of craftsmanship and tradition, to create a new collective memory for the 2024 generation—one that belongs to Nanjing Road.
01 历史建筑的新生
The Revival of Historic Architecture
∇ “新视场”眼镜艺术装置与夜晚的七重天大厦 © yuuuunstudio
“New Vision Field” Eyewear Art Installation and The Seventh Heaven Building at Night / © yuuuunstudio
∇ 上世纪的七重天大厦(图源网络)
Historical Photograph of the Seventh Heaven Building (Image from the Internet)
七重天大厦建于1922年,是一座融合现代主义与装饰艺术风格的历史建筑。从昔日吸引名流雅士的社交场所,演变为如今象征上海文化的名片,这座建筑焕发出别样的风采。
The Qichongtian Building, built in 1922, is a historic structure that blends modernist and Art Deco styles. Once a social hub for the elite, it has transformed into a symbol of Shanghai’s culture, exuding a distinct charm.
大宛以国风特色的机械眼镜为灵感,为这位历史悠久的“老人”增添了一抹现代气息,让它如顽童般愉快地凝视着这座城市繁忙的街口。不仅为吴良材的新型零售空间做了精彩的亮相,也为潮流文化与历史建筑的结合带来了大胆的尝试。
Drawing inspiration from the mechanical eyeglasses with a traditional Chinese flair, Dayuan has infused this venerable “elder” with a touch of modernity, allowing it to joyfully gaze upon the busy street corner like a playful child. This not only marks a brilliant debut for Liangcai Wu’s new retail space but also represents a bold attempt to merge trendy culture with historic architecture.
名称:新视场
材料:综合材料
规格:H2500*W8340*D2300
Name: New Vision Field
Material: Composite material
Size: H2500*W8340*D2300
作品灵感来自工业防风眼镜,结合中式美学象征着传统与现代的连接。整个设计语言将Art Deco风格融入到作品内,通过几何图案与对称设计使作品充满时代感与戏剧性。
装置的镜面上不断变换上海城市的景象,传递了我们对城市的赞美与热爱。科技与艺术的交融为大众创造独特的视觉体验。
The work is inspired by industrial windproof goggles, merging with Chinese aesthetics to symbolize the connection between tradition and modernity. The design language incorporates Art Deco elements, where geometric patterns and symmetrical compositions imbue the work with a sense of timelessness and dramatic flair.
Reflections of Shanghai’s ever-changing cityscape play across the mirrored surfaces of the installation, expressing our admiration and love for this vibrant metropolis. The fusion of technology and art creates a distinctive visual experience for all to enjoy.
∇ 入口的艺术装置与眼镜工厂工艺流程展示 © yuuuunstudio
Art Installation at the Entrance and Eyewear Factory Craft Process Display © yuuuunstudio
在这栋承载历史的建筑中,吴良材眼镜脱离了传统形象,重新塑造了一个生机勃勃的“良才工厂”。这一新质生产力的具象场景,与品牌深厚的国风美学细节完美融合,展现出不一样的生命力。
In this building steeped in history, Liangcai Wu has shed its traditional image and reshaped itself as a vibrant “Liangcai Factory.” This tangible scene of new productive power merges seamlessly with the brand’s deep-rooted Chinese aesthetic, showcasing a vitality that’s uniquely its own.
这个策展式商业空间为吴良材带来了新的机遇与活力。除了丰富的与眼镜相关的艺术装置外,还融入了灵活的展柜与家具,突破空间限制,为未来多样化的变化提供了可能。
This curatorial retail space has brought new opportunities and energy to Liangcai Wu. Along with a rich array of eyewear-related art installations, the space also incorporates flexible display cabinets and furniture, breaking through spatial constraints and opening up possibilities for future diverse transformations.
∇ 新视场传送带装置 © yuuuunstudio
Factory Conveyor Belt Installation © yuuuunstudio
02 品牌故事
The Brand Story
∇ 空间主入口风淋装置与千百镜装置 © yuuuunstudio
Air Shower and Thousand Mirrors Installations at the Main Entrance © yuuuunstudio
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