猫人（Miiow）是中国领先的内衣品牌，正由单一品类向全品类扩展。本项目将这一转型转译为空间语言：从“功能基础品”迈向“日常陪伴者”，形成以温暖、健康与日常体验为核心的生活方式形象。武汉梦时代广场店作为首个原型，在保持产品清晰度的同时，为未来复制与扩展建立模型。
Miiow is one of China’s leading underwear brands and is expanding from a single product category into a full lifestyle offering. This project translates that transformation into spatial language: shifting from “functional basics” to “everyday companions,” and shaping a brand identity centered on warmth, wellbeing, and daily comfort. As the first prototype, the Wuhan Dream Mall store establishes a model that ensures product clarity while supporting future scalability.
∇ 店铺升级前后对比
店铺被构想为一段柔和、连续的零售体验。轻柔内收的曲线取代传统网格式陈列，组织动线并引导顾客在多品类间自然探索。弧形外围陈列系统在提升货架容量的同时，营造平静、柔顺的节奏。
The store is conceived as a soft, continuous retail experience. Gentle inward curves replace traditional grid layouts, organizing circulation and guiding visitors naturally across categories. The curved perimeter system increases display capacity while creating a calm and steady rhythm.
∇ 入口模特阵
∇ 入口立柱
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