01 “友好，开放，温暖”
“Friendliness, Openness, Warmth”
位于深圳湾畔欢乐海岸的大疆旗舰店，是大疆迄今为止在全球范围内最大的旗舰店。3年前万社设计受邀参与该项目的设计重塑，致力于通过项目去表达品牌独特的科技感、品质追求及精细的研究精神。
DJI has opened its largest flagship store in the world at OCT Harbour on the shores of Shenzhen Bay. Three years ago, Various Associates was entrusted to renew the space to reflect DJI’s unique sense in technology, commitment to quality, and meticulous research spirit.
焕新后的大疆旗舰店总面积近4000㎡，通过全新室内打造的异形独栋建筑，以最流畅的方式重新规划4层空间，涵盖大疆全套产品品类销售、体验、售后及培训等一站式功能服务；旗舰店首创与建筑融为一体的大疆公园，是未来无人机飞行表演的重要场所、也是满足城市居民休闲与生活的创意空间。
The revamped flagship store covers an area of nearly 4,000 square meters, housed in an irregularly shaped standalone building with a newly designed interior. The four-story space has been replanned with a smooth customer flow to offer a seamless one-stop service experience, including sales, product experiences, after-sales support, and training for DJI’s comprehensive product range. A notable feature of the store is the outdoor DJI Oasis, which seamlessly integrate with the building and will serve as a key venue for future drone flight performances and a creative space to meet the leisure and lifestyle needs of urban residents.
∇ 项目场地 Project site
结合了大疆无人机的独特性，在这个项目中首次呈现了大疆公园的概念，通过将观景平台纳入到整个旗舰店场景内，创造出一个开放，友好以及与产品互动的户外试飞公园，再结合丰富的室内空间，打造更加多元化、互动性强的品牌零售旗舰店风格，让更多不同年龄层的人感受到科技以及大疆产品的魅力。
To highlight DJI’s leading and distinctive drone technology, the groundbreaking concept of DJI Oasis is introduced to the project. It blends a viewing platform into the interior to create an open, friendly, interactive outdoor test flight park. This unique outdoor space, alongside spacious and diverse interior space, creates a dynamic interactive retail experience that enables customers of all ages to embrace the charm of technology and DJI products.
∇ 大疆公园 DJI Oasis
因建筑本身是个异形结构，整栋大楼外立面是由不同切割面的大型玻璃幕墙组成。因此，阳光容易充分照射至室内，但因当地气候长期炎热，也让顶楼区域在白天处于“暴晒”状态中。原有四层的室内空间最早期被设定为游客中心，室内景观楼梯只通向二楼的室外观景平台，游客的行走动线无法上下贯通，完整的游览垂直动线仅能通过两部电梯完成。除此之外，三层、四层的交通枢纽以及员工专用通道都放置于核心筒区域。
The irregularly shaped architecture features an exterior composed of large glass curtain walls with various angled surfaces. As a result, sunlight can easily reach the interior of the building, but due to the prolonged heat of the local weather, the top floor area is also exposed to “sunlight” during the day. The interior space of the four floors was originally set up as a visitor center in the early days, and the indoor landscape staircase only leads to the outdoor viewing platform on the second floor, making it impossible for visitors to walk up and down the stairs, and the complete vertical movement of the tour can only be accomplished by two elevators. Additionally, the transportation hubs on the third and fourth floors, as well as the dedicated passage for the staff, were all located in the core tube area.
增设空间内部的竖向动线成为了必要的措施，以此来开放所有楼层的空间。新的楼梯的植入使全场的动线贯通流动，每个楼层的功能清晰、体验独立，让整个游览变成一个真正的由下至上的体验之旅。
Therefore, the addition of vertical circulation within the space became necessary to open up the space on all floors. The implantation of new staircases allows the entire space to flow through, with each floor functioning clearly and experiencing independently, turning the entire tour into a true bottom-to-top experience.
∇ 新增楼梯动线贯穿四层 © 万社设计
The newly implanted staircase flows through four floors © Various Associates
∇ 二层的大疆公园入口
Entry of DJI Oasis on 2F
02 新的建筑“表皮”
The New “Skin”
“我们希望通过一个整体的方案解决场地动线问题、暴晒的状态，简化内幕墙窗台的视觉复杂性，同时保留场地建筑原本几何美学。
“We hope to solve the problems of site mobility and sun exposure through a holistic program, and simplify the visual complexity of the interior walls and window sills, while retaining the original geometric aesthetics of the site architecture.
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