“魏坡·新序”是一场励精图治的文化革新。整个项目试图使一座有四百年历史的古村落获得重生。窑院传统民居（由嵌套院落和窑洞构成）被部分保留，展示出静止的生活场景，帮助人们想象清代大氏族的家庭结构和日常起居。新改造的区域则围绕村庄中原有的公共空间，如戏台，望楼和街市。穿插在灰砖陶瓦的老房子之间，是由混凝土和木构搭建的廊道、旱桥，多层平台和模块化展厅。经过规划者一番立体剪裁之后，这片险些流于仿古俗套的历史街区，逐渐显露出颇具新鲜与活跃度的坊巷格局。
The project site is located in the village of Weipo, a suburb of Luoyang, the ancient capital city of multiple dynasties in Chinese history. Surrounded by traditional courtyards and kiln houses preserved as housing museum, the area near old marketplace is expected to see revived community life, boosted by newly constructed boutique shops, cultural venues and recreational facilities.
∇ 好白商店在村落中的位置衔接了步行街和广场
overall view of White Is Good Shop in the village
尽管可以相貌夺人气，但商业街的生命力在于商户。首批热场的品牌之中，有来自北京的“好白商店”。创始人孟奇和Yvonne分别是创意导演和设计师，在北京胡同文创的黄金年代，他们租改的小院曾经往来无白丁，是“胡同上流社会”永远敞着门的客厅。夫妻创办的首家零售店铺也开在家门口，紧邻成贤街和国子监。身处浓浓古韵之中，“好白商店”以清新简素著称于市。品牌售卖的产品关照日常起居的细节之需，包装轻盈且皆以白色为底调，倡导生活中克制的秩序感。
Among incoming business owners, the most anticipated is “White Is Good Shop” by HOWHITE, renowned for its carefully selected household goods all packaged with minimal, white-colored eco-friendly materials. Ever since its first launch in Beijing’s historic Hutong area, the brand has gained growing popularity for its unique minimalistic aesthetics.
∇ 好白商店入口界面
Entrance of White Is Good Shop
∇ 好白商店面对商业街的界面
View of White Is Good Shop facing pedestrian
∇ 好白商店面对广场的界面
View of White Is Good Shop from plaza
余留地团队受好白商店的委托，设计其位于“魏坡新序”街区核心位置的限时店。方案唤起品牌创业的初衷，以“家”为媒介，探讨居所与公共生活的交叉性。“好白商店”的新家约五十平方米，接近当下中国城乡人均居住面积，既是象征，也是样板。在内部，余留地保留了现场结构的纯粹感，四根柱子，一块地坪，一方天花，强调空间骨架的原型特质。在外部，空间的轮廓被一层新的外衣重塑，以宽松豁然的姿态立于环境之中。
Commissioned by HOWHITE, designRESERVE creates a popup shop in the heart of Weipo neighborhood. The fifty-square-meter new home for the brand faces the entry plaza of the village market. Inside, original concrete structure is exposed to show the rawness of the space, contrasting the brand’s signature clean and orderly fashion. Outside, the building is transformed with a new envelope into a public gathering spot highlighted by its brightness and openness.
∇ 以古村落为背景的好白商店
View of White Is Good Shop against back drop of the Weipo village
∇ 从入口廊桥看向好白商店
Looking toward the White Is Good Shop from the veranda bridge
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