项目背景 Background
牛排家创立于2016年，是隶属于三盛未来公司旗下的一个西餐品牌。产品从食材产地、烹饪技法、系统培训、菜品口味上做细节科学的设计把控。服务从细节流程、餐酒文化搭配、礼仪文化、产品文化起源，做深耕和打磨沉淀。并决心创建一家中国人自己的无国界厚牛排馆，以打造中国人自己的西餐品牌为己任！故决定于2022年对产品和服务全面改革升级，创建升级新品牌：US’ PRIME 1885丨牛排家。
Established by Sansheng Future Group in 2016, Steak House is a Western restaurant brand featuring precise control across various aspects, from ingredients sourcing to culinary techniques, nuanced flavors of cuisine, and systematic training of its staff. Its thoughtful services have been consistently refined, focusing on service processes, table culture, etiquette, and culinary culture. With a commitment to creating an authentic Chinese steakhouse, the brand underwent a comprehensive upgrade in both cuisine and services in 2022. This evolution has given rise to the emergence of a new brand – US’ PRIME 1885丨Steak House.
牛排家杭州城北店，位于杭州城北万象城一层，一个新的商圈，主要为城北商圈提供新的能量补充，以及写字楼饮食配套。
The Steak House at The Mixc, Chengbei, Hangzhou, is situated on the first floor of the mall, in a new commercial hub. It provides catering services for nearby businesses and office workers.
基于牛排家品牌的年轻时尚基因，空间营造中以黑白调性，笔直的线条与温和的色彩勾勒出空间张弛有度的轻松环境，极简的态度更好的阐述了当代年轻人的审美取向。打造以人流为导向的用餐空间，强调用餐过程的体验感，在消费降级的当下，打造一个降维的用餐环境。
Inspired by the chic and dynamic brand spirit of the Steak House, the interior design features a modern aesthetic with a blend of black and white tones. Clean lines and subtle hues create a comfortable and relaxing environment. Embracing a minimalist ethos, the design resonates with the preferences of today’s trendsetting youth. The design of the dining space prioritizes the comfort and enjoyment of guests, placing a strong emphasis on the dining experience. In tune with the current trends towards mindful consumption, the dining space is tailored to create a more intimate experience.
01 入口 / 开门见山，张弛有度
Entrance / Prominent and well-organized
餐厅位于商场的一层户外中心广场，是商场的核心位置。在外立面的打造上我们强调与建筑玻璃幕墙的统一协调性。
The restaurant is situated on the first floor of the shopping mall’s outdoor central plaza, which is the core area of the complex. Its exterior is seamlessly integrated with the building’s glass facade.
评论(0)