在时代的呼唤中，传统老字号同仁堂也开始布局数字化未来，北京同仁堂健康大兴制造基地应运而生。八万余平的C2M智造互联基地从产供销三个维度全面升级品牌的数字大健康产业。
In response to the call of the times, the traditional brand Tong Ren Tang has also begun to layout its digital future. The Tong Ren Tang Health Daxing Manufacturing Base in Beijing has emerged. The 80,000-square-meter C2M Smart Manufacturing Interconnected Base comprehensively upgrades the brand’s digital health industry from three dimensions: production, supply, and marketing.
作为基地主体的C2M制造中心是实现数字化转型升级、智能排产的重要区域。健康膳食补充剂数字元宇宙参观廊将打通线上线下的经营模式，赋能全国1800家门店，呈现品牌从过去、现在到未来的发展历程，重塑新零售时代前店后厂的展销模式。围绕着的数字时代的新感观体验，打造集设计、智能、交互、体验于一体的多元美学未来场景，创造品牌与客户之间的无限连接与探索可能。
The C2M manufacturing center, as the main part of the base, is a crucial area for achieving digital transformation and intelligent production scheduling. The digital universe exhibition gallery of health dietary supplements will bridge the online and offline business models, empower 1,800 stores nationwide, showcase the brand’s development journey from the past to the present and future, and reshape the exhibition and sales model of the front stores and back factories in the new retail era. Surrounding the new sensory experience of the digital age, it creates a multi-dimensional aesthetic future scene integrating design, intelligence, interaction, and experience, fostering limitless connection and exploration possibilities between the brand and its customers.
三百多年的风雨历程撑起了同仁堂品牌在时空中留存的印迹。一根根拔地而起的不锈钢柱体，恰似走过的历史丰碑，以顶天立地的气概宣告着“修合无人见，存心有天知”的企业精神。
The 300-year journey of trials and tribulations has left a mark in space and time for the Tong Ren Tang brand. The stainless steel pillars rising from the ground are like monuments of history, declaring with an indomitable spirit the corporate ethos of “Doing good without recognition, with intentions known to the heavens.”
PART 1 时光开启 光影跃动
历史画卷徐徐展开
时空之门缓缓开启，传统老字号不断演化，过往的一切在绰绰光影中不停流动，仿佛倾诉着一路走来的荣光与艰辛。
The gateway of time and space opens slowly, as traditional brands evolve continuously, past memories flow ceaselessly in the shimmering light and shadows, as if recounting the glory and hardships along the way.
红白交织的艺术陶砖静默，引人遥想种种过往。青花瓷标记着辉煌的开始，时钟被倒带，自然形成与历史的对话和思考。
The red and white interwoven artistic tiles stand silently, evoking thoughts of various past experiences. The blue-and-white porcelain marks a splendid beginning, as the clock rewinds, naturally sparking a dialogue and reflection with history.
天际是一种向上的力量与姿态，是企业不断探索的精神。软膜天花与建筑立面形成秩序与节奏的呼应。
The sky represents an upward force and posture, embodying the spirit of constant exploration for businesses. Stretching upward, the soft ceiling and architectural facade echo with order and rhythm.
绿植层迭，垒石成山，渐渐抬升的坡路延展着视线所及之处的景观。在人与空间的交互中，消弭室内外的边界。
Layers of greenery stack, stones form mountains, and gradually rising slopes extend the view of the landscape. Through the interaction of people and space, boundaries between indoors and outdoors dissolve.
PART 2 线性解构 时代镜像
企业发展融入空间叙事
万物皆从无至有，以功能需求和空间逻辑推演，解构元宇宙工厂的空间秩序，用材质的并置与拼贴串联起各个时空场景。光，顺应着空间的质感，改变着能量流动的方向和影的疏密。
All things evolve from non-existence to existence, deducing the spatial order of the universe factory based on functional needs and spatial logic, interconnecting various temporal scenes through the juxtaposition and collage of materials. Light, in harmony with the spatial texture, alters the direction of energy flow and the density of shadows.
不锈钢体块彼此穿插，寓意企业的改革路径。转折处形成明暗对比，给观者最直观的身体感受。
Stainless steel blocks intersect, symbolizing the company’s path of reform. Contrasts of light and shadow at turning points provide viewers with the most direct physical sensations.
黑色镜面与不锈钢天花打造出空灵质感，使人沉浸其中，恍若进入另一番探险。叠错的折线、转换的视角在多维线性空间展开。数字化生产工艺实景和智能化显屏橱窗二次折射元宇宙的光影，辉映着绵延在时空中的品牌精神。
Black mirrors and stainless steel ceilings create an ethereal texture, immersing people as if entering another adventure. Misaligned folds and shifting perspectives unfold in a multidimensional linear space. Real scenes of digital production processes and intelligent display windows refract the light and shadows of the universe, reflecting the brand spirit that extends through time and space.
人文体验与科技互动彼此平衡，用创新场景探索未来健康产业的生长力，满足人们对新时代的猎奇心理，浸入一场对科技未来的想象。
Balancing human experiences with technological interactions, innovative scenarios explore the growth potential of the future health industry, satisfying people’s curiosity about the new era and immersing them in imagining the future of technology.
PART 3 数字遨游 预见未来
健康元宇宙的智慧启行
数字化全面席卷各行业，同仁堂也应时代邀约提出了“健康新玩法，科技驱动世界”的时代理念。一件件艺术装置将数字工厂各场域有机串联，多元材质、肌理相互映照，达成一场赋新的空间设计实验。
The digital wave has swept across various industries, and Tong Ren Tang has also responded to the call of the times with the concept of “new health strategies, technology-driven world.” Art installations organically connect various domains of the digital factory, reflecting diverse materials and textures, creating a novel spatial design experiment.
传统药柜和生产设备在解构重组后，将遥远的过去与未知的未来相链接，在与时间的对话中创造未来范式的多维感知体验，体现了“让传统在现代生活中获得新生”的品牌信念。
Traditional medicine cabinets and production equipment, after deconstruction and reassembly, bridge the distant past with the unknown future, creating a multidimensional perceptual experience that defines future paradigms through dialogue with time, embodying the brand belief of “revitalizing tradition in modern life.”
∇ 艺术装置由原工厂机器改造而成
The art installation is transformed from original factory machinery
各种奇妙的声光电彼此碰撞，让观者在界定的时空内由被动观赏转为主动感受。新与旧、传统与现代，以实验和创新的方式，发展出多介质、多感官的表现形式，实现科技与艺术的碰撞。
Various marvelous audio-visual elements collide, transforming passive observation into active sensory experiences within defined time and space. Through experimentation and innovation, new and old, tradition and modernity develop into multimodal, multisensory forms of expression, facilitating the collision of technology and art.
∇ 艺术装置由原工厂机器改造而成
The art installation is transformed from original factory machinery
迎面而见的是巨大的圆形科技体验馆，360度沉浸式互动体验，放大了来访者的感知尺度。虚拟与现实之间的空间壁被打破，人们在此开启社交新方式，实现健康生活的无限畅享。
Facing us is the immense circular technology experience hall, offering a 360-degree immersive interactive experience that amplifies visitors’ perceptual scales. The spatial barrier between virtual and reality is broken, allowing people to explore new social ways and enjoy limitless healthy living experiences.
∇ 沉浸式互动体验
Immersive interactive experience
错落有致的亚克力展示盒从上空悬垂而下，每一个新零售的成果展示，都如通往未来的隧道入口，连接着与消费者之间的情感价值，延续着品牌亘古不变的文化理念。
Gracefully suspended acrylic display boxes from above, each showcasing the achievements of new retail, resembling tunnels leading to the future, connecting emotional value with consumers and perpetuating the brand’s timeless cultural ideals.
一个蛋形的电梯降临，像是一颗漂浮在元宇宙中的健康胶囊。一场数字沉浸式的参观体验也至此结束。
A pod-shaped elevator descends, akin to a capsule floating in the Health Universe. Thus concludes a digital immersive visit.
融合科技和互动的展示概念，将传统品牌与时俱进的姿态赋予了全新表达。现实和虚拟高度结合，同时承载了健康消费与社交互动的无界交融。重新诠释了品牌未来可感受、可链接、可创造的元宇宙创意美学。
This concept of merging technology and interaction endows traditional brands with a progressive stance in a fresh expression. The seamless blend of reality and virtuality embodies boundless fusion of health consumption and social interaction. It reinterprets the creative aesthetics of the brand’s future, making them tangible, linkable, and creatable in the Health Universe.
∇ 项目鸟瞰图
Project aerial view
项目信息
项目名称｜知嘛健康大兴数字工厂参观大厅
业主信息｜北京同仁堂健康
项目地址｜中国 北京
设计公司｜WUUX無象空間建筑
设计团队｜王永 于跃 滕树俊 贾志勇 谭维 申晓雪 刘雨田 张济
执行设计｜朱晨旭 彭善祥 陈一轩
装置设计｜张桂影 宋文书 梁璠
设计时间｜2023年10月
项目摄影｜郑焰
项目文案 | NARJEELING那几岭项目策划｜楽品牌策略机构
Project Name: Beijing Tong Ren Tang Health Daxing Digital Factory Visitor Hall
Owner: Beijing Tong Ren Tang Health
Project Address: Beijing, China
Design Company: WUUX Architecture Design Studio
Design Team: Wang Yong, Yu Yue, Teng Shujun, Jia Zhiyong, Tan Wei, Shen Xiaoxue, Liu Yutian, Zhang Ji
Execution Design Team: Zhu Chenxu, Peng Shanxiang, Chen Yixuan
Installation Design Team: Zhang Guiying, Song Wenshu, Liang Fan
Design Time: October 2023
Project Photography: Zheng Yan
Project Copywriting: NARJEELING
Project Planning: Le Brand Strategy Agency
