拾级而上,奔赴少女星
CHERRYHOUSE樱桃家医疗美容抗衰中心一家坐落于贵州的高端医疗美容连锁机构,拥有业内资深专业团队,专注于高品质高服务的高端医美品牌。探索以人为本的未来科技美容的可能性,同时注重品味与质感,打造了一个科技与美感兼具,高雅而具有温度的精致美学空间。
<拾级而上,奔赴少女星>则是楼房花朶设计机构为樱桃家量身定制的全新旗舰店,就让我们从这里开始,打开新纪元,开启令人耳目一新的樱桃星时代。
CHERRYHOUSE Medical Beauty Anti-aging Center is a high-end medical beauty chain located in Guizhou, with a senior professional team in the industry, focusing on high-quality and high-service high-end medical beauty brand.Explore the possibility of people-oriented future technology beauty, while paying attention to taste and texture, creating a technology and aesthetics, elegant and exquisite aesthetic space with temperature. <Step up and go to the girl star> is a new flagship store tailored for Cherry House by the IN BLOSSOM DESIGN . Let’s start from here, open a new era, and open a refreshing cherry star era.
∇ 平面布局图
启功计划
∇ 粉色少女星概念图
商业设计是从品牌营销理念到空间一体化的思考,满足消费者心理的体验式消费才是当前消费主流,设计师深度挖掘品牌故事,提炼品牌内核,有品牌才能有设计。 本案设计初始我们与樱桃家的主理人进行了多次深入的交流,在充分了解该行业的现状和该机构特色的基础之上,确定整体设计概念取自宇宙的浪漫-GJ504b少女星球。
Commercial design is from the brand marketing concept to the thinking of space integration. The experiential consumption that meets the consumer’s psychology is the current mainstream consumption. The designer digs deep into the brand story, refines the brand core, and has the brand to have the design. At the beginning of the design, we have conducted many in-depth exchanges with the principal of Cherry House. On the basis of fully understanding the current situation of the industry and the characteristics of the agency, we determine the overall design concept from the romance of the universe – GJ504b girl planet.
GJ504b是一颗太阳系外行星,距离地球 57光年,由于它通体粉色,除了地球以外为数不多。鲜艳颜色的星球,所以亲切地称它为少女星
球。CJ504b属于气态流浪行星,大小与木星差不多,但质量是木星的好几倍。
它也有着自由的灵魂:不围绕恒星公转而是有着自己的轨道。虽然亮度不高,但并没有掩饰掉它的高颜值。少女星球就像是一个流浪星球,想去哪就去哪,不被束缚不受限制,这样的浪漫而自由。
GJ504b is an extrasolar planet 57 light years away from the earth. Because it is pink all over, it is one of the few bright colors of the planet except for the earth.So it is affectionately called the girl planet. CJ504b belongs to the gaseous wandering planet, the size is almost the same as Jupiter, but the mass is several times that of Jupiter. It also has a free soul: not around the star but has its own orbit.Although the brightness is not high, but did not hide its high level of appearance.The maiden planet is like a wandering planet, where you want to go, not bound by restrictions, such a romantic and free.
传达出作为承载“让人变美”的功能属性的医美空间,对话探索科技与人体自然形体美的理想状态和可能性,将樱桃家商业形象粉色和粉色星球做延展,空间氛围以纯净、柔美但不失冷静专业的风格,构造出既不失科技医美的专业谨慎度,又具有平易近人的亲和力空间是本案设计的重要切入点。
To convey the function o the medical beauty space as a carrier of “make people beautiful”, the dialogue explores the ideal state and possibility of science and technology and the natural shape of the human body, the cherry home commercial image pink and pink planet do extension, the space atmosphere is pure, soft but calm professional style, constructs a professional degree of caution without losing the technology of medical beauty, and has an approachable affinity space is an important breakthrough point in the design of this case.
登陆计划
原空间在临街商业二楼,需通过一个狭长的楼梯转入,设计师利用镜面材料与灯光结合,改变了空间的视觉纵深,打造出一个穿越时空的隧道,强化空间进入的仪式感,小空间到大空间的转折变化配合品牌艺术装置墙的置入丰富了顾客的空间体验,欲扬先抑、明暗交织让美的体会更加深刻。让我们拾级而上,奔赴少女星,短暂沉浸在一个超现实世界里,找寻青春密码。
The original space is on the second floor of the street-facing commercial building, which needs to be turned into by a long narrow staircase. The designer uses the combination of mirror materials and lighting to change the visual depth of the space, creates a tunnel through time and space, strengthens the sense of ritual of the space, and the transition from small space to large space with the placement of the brand art installation wall enriches the customer’s space experience. To promote the first suppression, the interweaving of light and shade makes the experience of beauty more profound. Let’s step up and go to the girl star, briefly immerse in a surreal world, find the youth code.
∇ 星际计划
樱桃家是医疗美容属性的女性空间:
女孩是由什么做成的?你可以是鲜花、戒指、花、果酱做成的;你也可以是钢铁做成的,是由毅力和仁慈做成的,是由勇气和握紧的拳头做成的。无论男女,使自己成为自己,比什么都重要。设计师希望通过设计,为传统医美空间带来更深刻的人性化感官体验,借此表达品牌的内核,‘粉色亦朋克’,粉红色证明陈规观念的下降,一切皆有可能,没有计划或建立,这就是它的美。没有规则,或者说每个人都有自己的。这就是为什么这是新一代人的颜色,他们为自己的梦想而战,在没有地图和建议的情况下找到自己的路,只是跟随内心和直觉,粉色是一代人的颜色勇敢的一代人那些不怕变化的人,
The Cherry House is a female space with medical beauty attributes: What are girls made of?You can be made of flowers, rings, flowers, jam;you can also be made of steel, made of perseverance and mercy, made of courage and clenched fists.Whether men or women, making yourself yourself is more important than anything.The designer hopes to bring a deeper humanized sensory experience to the traditional medical beauty space through design, so as to express the core of the brand, ‘pink is punk’. Pink proves the decline of stereotypes. Everything is possible, no plan or establishment, this is its beauty.There are no rules, or everyone has their own.That’s why this is the color of the new generation. They fight for their dreams, find their own way without maps and advice, just follow their hearts and intuition. Pink is the color of a generation. The brave generation of people who are not afraid of change.
目前市场上常见的医美空间以柔美居多,美则美矣,却显得单一。楼房花朶设计机构摒弃常见的医美空间传统审美,跳脱出既定的风格框架,从整体的空间基底入手,以空间作为物质载体,精准传递品牌意志,以设计表现和彰显女性的内在力量,通过对于刚柔关系和原始场域的思考,空间多变且无限,从用户需求中获得启发,运用关系变化打造层次对比。
At present, the common medical beauty space in the market is dominated by soft beauty. The beauty is beautiful, but it is single. Building flower design agency abandoned the common traditional aesthetic space of medical beauty, jump out of the established style framework, from the overall space base, to space as a material carrier, accurately convey the brand will, to design performance and highlight the inner strength of women, through the thinking of the rigid and flexible relationship and the original field, the space is changeable and infinite, get inspiration from the user’s needs, and use the relationship change to create a hierarchical contrast.
空间大面积使用冷硬的不锈钢板与粉色,强烈的质感对比展现时尚和科技的未来主义的空间。
The space uses cold hard stainless steel plate and pink in large area, and the strong texture contrast shows the futuristic space of fashion and technology.
设计师在空间用了镜面、不锈钢、亚克力、玻璃等多种材质穿插,意味着无数对比、关联、视角和动线之间的协调。模糊了自然与人造的边界,不仅可以转换透视距离,还可以编排出一系列的精彩片段。
The designer used mirror, stainless steel, acrylic, glass and other materials in the space, which means the coordination between countless contrasts, associations, perspectives and moving lines.The blurred boundary between nature and man-made can not only transform the perspective distance, but also compile a series of wonderful fragments.
进入大厅空间一侧设置的LED画面,是星球的叙述者。星云的变幻,光的尺度,从物象到意象、空间到精神,人在其中。沉浸其间,看到的不只是星空,更是时光的流逝与画面的定格。
The LED screen set on one side of the hall space is the narrator of the planet.The changing of the nebula, the scale of light, from the object to the image, the space to the spirit, people are in it.Immersed in it, what we see is not only the stars, but also the passage of time and the freeze of the picture.
大厅中间上空悬挂的IP装置以星球的设计理念深化构造,内层粉色高亮光效果 ,将空间渲染成一抹柔美的色彩,科幻而浪漫。
The IP device suspended above the middle of the hall deepens the structure with the design concept of the planet, and the inner layer pink high bright light effect renders the space into a soft color, science fiction and romance.
简约精致的接待大厅顶部采用镜面不锈钢和灯膜模糊了空间界限,配合大面积的粉色渐变玻璃在空间中注入了丰沛柔和的自然光线,消解了医疗机构惯有的冰冷质感,为顾客营造一个更加惬意的等候场所。
The top of the simple and exquisite reception hall uses mirror stainless steel and light film to blur the space boundary, and injects abundant and soft natural light into the space with large areas of pink gradient glass, which eliminates the cold texture usually used in medical institutions and creates a more pleasant waiting place for customers.
洽谈区的沙发、茶几以流动感造型,又将温柔的力量注入空间,从而达到整体共性的平衡又多一份随性。
The sofa and tea table in the negotiation area are shaped with a sense of flow, and inject gentle power into the space, so as to achieve the balance of the overall common sense and more casualness.
丝绒面料和金属茶几相碰撞,刚柔并济彰显出女性独特的韧性之美,在科技感的灯光装置下形成一番独特的秩序感。
The combination of hardness and softness highlights the unique beauty of women’s toughness, and forms a unique sense of order under the lighting device of science and technology.
前台区域呈现银色妆裹的科技境界,空间效果顺应粉色光谱,向四面无限延伸,进入诊疗室的路径通过居中的前台区分至两侧,保证功能区划清晰的同时使得每项医美体验都能够快速到达,并且有效的避免了狭长且乏味的走廊出现。
The front desk area presents the scientific and technological realm of silver makeup, and the space effect conforms to the pink spectrum, extending to the four sides infinite. The path into the diagnosis and treatment room is divided into two sides through the middle front desk, ensuring clear functional zoning and making each medical beauty experience able to arrive quickly, and effectively avoiding the appearance of narrow and boring corridors.
少女计划
粉色半透明的玻璃房是面诊室,以极简白统筹空间,让面诊氛围更专注、更高效。
诊疗室以粉色和紫色、蓝白的等多种色彩搭配,更是充满了浪漫色彩。多元化的空间拼接效果,在白色床品的主色调下,有序的呈现空间层次,搭配梦幻式吊灯,充满柔和与浪漫氛围。设计师希望空间能呼吸到梦幻,同时又能达到精致和建筑美学的极简主义。给项目带来一种梦幻和蜕变的感觉。
对美的追求是自由和幸福的起点,在此次医美空间的探讨中我们希望顾客不仅体验到了优质的医美服务同时更能感受到空间带来的审美悦感,是一场身体和心灵深切的寻美之旅,自然美和理想美的交织共生。
The pink translucent glass room is the face diagnosis room, with a minimalist white space, making the face diagnosis atmosphere more focused and more efficient. The diagnosis and treatment room is filled with a variety of colors such as pink, purple, blue and white, which is full of romantic color.The diversified space splicing effect, under the main tone of white beds, presents the space hierarchy in an orderly manner, with a dreamlike chandelier, full of soft and romantic atmosphere. The designer hopes that the space can breathe dream, while at the same time achieving the refinement and minimalism of architectural aesthetics.Bring a sense of fantasy and transformation to the project. The pursuit of beauty is the starting point of freedom and happiness. In this discussion of medical beauty space, we hope that customers can not only experience the high quality of medical beauty services, but also feel the aesthetic feeling brought by the space. It is a deep journey of beauty seeking for the body and soul, the intertwined symbiosis of natural beauty and ideal beauty.
项目信息
设计机构:楼房花朶设计IN BLOSSOM INTERIOR STUDIO
设计总监:刘佳佳
项目地址:贵州
项目面积:1000平
项目材料:镜面不锈钢,亚克力,渐变玻璃,发光灯膜
项目摄影:边界摄影