CHERRYHOUSE Medical Beauty Anti-aging Center is a high-end medical beauty chain located in Guizhou, with a senior professional team in the industry, focusing on high-quality and high-service high-end medical beauty brand.Explore the possibility of people-oriented future technology beauty, while paying attention to taste and texture, creating a technology and aesthetics, elegant and exquisite aesthetic space with temperature. <Step up and go to the girl star> is a new flagship store tailored for Cherry House by the IN BLOSSOM DESIGN . Let’s start from here, open a new era, and open a refreshing cherry star era.
Commercial design is from the brand marketing concept to the thinking of space integration. The experiential consumption that meets the consumer’s psychology is the current mainstream consumption. The designer digs deep into the brand story, refines the brand core, and has the brand to have the design. At the beginning of the design, we have conducted many in-depth exchanges with the principal of Cherry House. On the basis of fully understanding the current situation of the industry and the characteristics of the agency, we determine the overall design concept from the romance of the universe – GJ504b girl planet.
GJ504b is an extrasolar planet 57 light years away from the earth. Because it is pink all over, it is one of the few bright colors of the planet except for the earth.So it is affectionately called the girl planet. CJ504b belongs to the gaseous wandering planet, the size is almost the same as Jupiter, but the mass is several times that of Jupiter. It also has a free soul: not around the star but has its own orbit.Although the brightness is not high, but did not hide its high level of appearance.The maiden planet is like a wandering planet, where you want to go, not bound by restrictions, such a romantic and free.
To convey the function o the medical beauty space as a carrier of “make people beautiful”, the dialogue explores the ideal state and possibility of science and technology and the natural shape of the human body, the cherry home commercial image pink and pink planet do extension, the space atmosphere is pure, soft but calm professional style, constructs a professional degree of caution without losing the technology of medical beauty, and has an approachable affinity space is an important breakthrough point in the design of this case.
The original space is on the second floor of the street-facing commercial building, which needs to be turned into by a long narrow staircase. The designer uses the combination of mirror materials and lighting to change the visual depth of the space, creates a tunnel through time and space, strengthens the sense of ritual of the space, and the transition from small space to large space with the placement of the brand art installation wall enriches the customer’s space experience. To promote the first suppression, the interweaving of light and shade makes the experience of beauty more profound. Let’s step up and go to the girl star, briefly immerse in a surreal world, find the youth code.
The Cherry House is a female space with medical beauty attributes: What are girls made of?You can be made of flowers, rings, flowers, jam;you can also be made of steel, made of perseverance and mercy, made of courage and clenched fists.Whether men or women, making yourself yourself is more important than anything.The designer hopes to bring a deeper humanized sensory experience to the traditional medical beauty space through design, so as to express the core of the brand, ‘pink is punk’. Pink proves the decline of stereotypes. Everything is possible, no plan or establishment, this is its beauty.There are no rules, or everyone has their own.That’s why this is the color of the new generation. They fight for their dreams, find their own way without maps and advice, just follow their hearts and intuition. Pink is the color of a generation. The brave generation of people who are not afraid of change.
At present, the common medical beauty space in the market is dominated by soft beauty. The beauty is beautiful, but it is single. Building flower design agency abandoned the common traditional aesthetic space of medical beauty, jump out of the established style framework, from the overall space base, to space as a material carrier, accurately convey the brand will, to design performance and highlight the inner strength of women, through the thinking of the rigid and flexible relationship and the original field, the space is changeable and infinite, get inspiration from the user’s needs, and use the relationship change to create a hierarchical contrast.
The space uses cold hard stainless steel plate and pink in large area, and the strong texture contrast shows the futuristic space of fashion and technology.
The designer used mirror, stainless steel, acrylic, glass and other materials in the space, which means the coordination between countless contrasts, associations, perspectives and moving lines.The blurred boundary between nature and man-made can not only transform the perspective distance, but also compile a series of wonderful fragments.
The LED screen set on one side of the hall space is the narrator of the planet.The changing of the nebula, the scale of light, from the object to the image, the space to the spirit, people are in it.Immersed in it, what we see is not only the stars, but also the passage of time and the freeze of the picture.
The IP device suspended above the middle of the hall deepens the structure with the design concept of the planet, and the inner layer pink high bright light effect renders the space into a soft color, science fiction and romance.
The top of the simple and exquisite reception hall uses mirror stainless steel and light film to blur the space boundary, and injects abundant and soft natural light into the space with large areas of pink gradient glass, which eliminates the cold texture usually used in medical institutions and creates a more pleasant waiting place for customers.
The sofa and tea table in the negotiation area are shaped with a sense of flow, and inject gentle power into the space, so as to achieve the balance of the overall common sense and more casualness.
The combination of hardness and softness highlights the unique beauty of women’s toughness, and forms a unique sense of order under the lighting device of science and technology.
The front desk area presents the scientific and technological realm of silver makeup, and the space effect conforms to the pink spectrum, extending to the four sides infinite. The path into the diagnosis and treatment room is divided into two sides through the middle front desk, ensuring clear functional zoning and making each medical beauty experience able to arrive quickly, and effectively avoiding the appearance of narrow and boring corridors.
The pink translucent glass room is the face diagnosis room, with a minimalist white space, making the face diagnosis atmosphere more focused and more efficient. The diagnosis and treatment room is filled with a variety of colors such as pink, purple, blue and white, which is full of romantic color.The diversified space splicing effect, under the main tone of white beds, presents the space hierarchy in an orderly manner, with a dreamlike chandelier, full of soft and romantic atmosphere. The designer hopes that the space can breathe dream, while at the same time achieving the refinement and minimalism of architectural aesthetics.Bring a sense of fantasy and transformation to the project. The pursuit of beauty is the starting point of freedom and happiness. In this discussion of medical beauty space, we hope that customers can not only experience the high quality of medical beauty services, but also feel the aesthetic feeling brought by the space. It is a deep journey of beauty seeking for the body and soul, the intertwined symbiosis of natural beauty and ideal beauty.
设计机构：楼房花朶设计IN BLOSSOM INTERIOR STUDIO