OHOUS登陆成都COSMO，永创设计打造国潮赛车场
OHOUS Debuts at Chengdu COSMO, Crafted by Eternal Creation Design in the Heart of Chinese Streetwear Racing Culture
开业半年有余的成都COSMO，带着“青年磁场”和“众在参与”的新潮理念刷屏社媒，火热势头依旧不减，其全新的策展式商业模式，将零售市集与艺术空间的边界消融，从先锋视觉、多元体验到潮牌矩阵，已然成为西南潮流文化又一地标。
Chengdu COSMO, which has been open for over half a year, continues to make waves on social media with its innovative concepts of “Youth Magnetism” and “Crowd Participation.” Its fervent momentum remains undiminished as it pioneers a groundbreaking business model that blurs the boundaries between retail markets and art spaces. From cutting-edge visuals, diverse experiences to a matrix of streetwear brands, it has undeniably become another iconic landmark in the southwestern streetwear culture.
立于潮流文化氛围浓郁的蓉城街头，永创设计与OLD ORDER携带长期合作的信任和共鸣，在结束不久的OLD ORDER POP-UP STORE之后，为Z世代潮流玩家联袂呈现新一代国潮品牌集合概念空间OHOUS。
Nestled within the vibrant atmosphere of streetwear culture in the city of Chengdu, Eternal Creation Design, in collaboration with OLD ORDER, brings forth a new generation of Chinese streetwear brands with OHOUS, a concept space born from their trusted partnership and shared vision, following the recent success of the OLD ORDER POP-UP STORE.
∇ © ＷＭ STUDIO
01 从单一品牌到复合业态
From a Single Brand to a Multifaceted Business Model
基于对品牌内核、受众需求和市场走势的洞察，永创团队将“赛车场”作为构建空间场景的主要线索，以强大张力、高辨识度的空间设计语言，结合亲民化定价、无压力购物和下沉式卖场营销模式，让高街、复古、机能、日系这些词汇成为OHOUS空间风格的多重标签。
Drawing insights from the brand essence, audience demands, and market trends, the Eternal Creation team has taken “racing culture” as the primary theme for shaping the spatial scene. They have combined a powerful, highly recognizable spatial design language with approachable pricing, stress-free shopping, and a down-to-earth mall marketing approach. This transformation has allowed terms like high street, retro, functional, and Japanese styles to become multiple labels defining the OHOUS space style.
∇ © ＷＭ STUDIO
从POP-UP“球鞋工厂”到双层联动的“赛车场”，视为对OLD ORDER明星产品“面包鞋”另一外在表达以及对品牌理念的二次演绎，更是年轻潮牌主理人打破传统旧序的反叛主张。
Transitioning from the POP-UP “Sneaker Factory” to the two-tiered interactive “Racing Culture,” it serves as another external expression of OLD ORDER’s star product, the “loafers,” and a secondary interpretation of the brand philosophy. It represents the rebellious stance of young streetwear entrepreneurs breaking away from traditional norms.
∇ © 阿瑞、WM STUDIO
OHOUS，不囿于空间场景叙事的主题转换，更是单一品牌POP-UP STORE走向多元潮牌集合的业态突破。OLD ORDER携手Ocai / PIUPIU / BBIMPOrder Vintage Co. / Blind No Plan / Norybrand / PCC VISIONNOVACAM / Invertldeology / Siv Archive等国潮品牌，呈现涵盖球鞋、服饰、配饰、日常生活用品等兼具趣味性与实用性的潮流单品。
OHOUS goes beyond a mere thematic shift in spatial storytelling; it is a breakthrough from a single-brand POP-UP STORE to a diverse collection of streetwear brands. In collaboration with OLD ORDER, it brings together Chinese streetwear brands like Ocai, PIUPIU, BBIMP Order Vintage Co., Blind No Plan, Norybrand, PCC VISIONNOVACAM, Invertldeology, Siv Archive, and more. These collective showcases trendy items encompassing sneakers, clothing, accessories, and everyday lifestyle products, all designed with a blend of fun and practicality.
∇ © ＷＭ STUDIO
永创团队联合OLD ORDER团队共同规划空间的陈列布局，将风格迥异的小众国潮品牌融于同一场域，打造线上售卖到线下买即带走的一站式购物体验。
The combined Eternal Creation and OLD ORDER teams have meticulously planned the spatial layout, seamlessly integrating distinct styles of niche Chinese streetwear brands into a unified space, creating a one-stop shopping experience that transitions seamlessly from online to offline.
02 从球鞋工厂到赛车场
From Sneaker Factories to Racing Tracks
∇ 结构爆炸图 © 永创设计
在沿街一层的空间设计中，永创团队延续此前OLD ORDERPOP-UP STORE的外立面，保留了用玻璃钢制作而成的“巨大的鞋子”模型，其鞋型款式源自OLD ORDER咖啡色SKATER-001。
In the ground-level space design, the Eternal Creation team continues the facade of the previous OLD ORDER POP-UP STORE, retaining the “giant shoe” model made of fiberglass, which takes its design cues from OLD ORDER’s coffee-colored SKATER-001 sneakers.
∇ © 阿瑞
∇ © ＷＭ STUDIO
黑黄撞色LOGO布胶带缠绕“贴”在墙面，增添街头潮流氛围的同时，为途经于此的行人带来强烈的震撼感与吸睛的视觉冲击。
A striking black and yellow contrast LOGO tape wraps around the walls, enhancing the streetwear atmosphere and providing pedestrians passing by with a strong sense of awe and visual impact.
∇ © ＷＭ STUDIO
硕大的涡轮回旋楼梯于空间核心位置拔地而起，盘旋而上，与外在“巨大的鞋子”形成内外一致的建筑体块感。
A massive turbo spiral staircase emerges at the core of the space, spiraling upward, creating a consistent architectural element with the external “giant shoe.”
∇ © ＷＭ STUDIO
涡轮回旋楼梯所拥有的视觉性、功能性不言而喻，既是一层空间的视觉焦点，也作为链接双层空间的交通功能而存在，昭示着打破桎梏、冲向新序的OHOUS精神，指引着人们通往OHOUS搭建的未知场域。
The visual and functional significance of the turbo spiral staircase is self-evident. It serves as both a visual focal point for the ground level and a means of transportation connecting the two levels. It signifies the spirit of OHOUS, which breaks free from constraints and charges towards a new order, guiding people into the uncharted territory that OHOUS has created.
∇ © ＷＭ STUDIO
金属卷闸门缓缓抬升，大而明亮的LOGO灯牌和通风管道框定出二层的入口。位于中庭的保时捷996散发出冷峻的机械感，其赛车原型来自日本赛车漫画《湾岸 Midnight》中的“黑鸟”，构筑OHOUS的开场环境。
The metal rolling shutter slowly rises, revealing a large and bright LOGO sign and ventilation ducts framing the entrance to the second floor. In the courtyard, a Porsche 996 exudes a cold mechanical feel, with its racing prototype inspired by the “Blackbird” from the Japanese racing manga “Wangan Midnight,” setting the stage for OHOUS.
∇ © ＷＭ STUDIO
永创团队以空间场景叠加复合业态的有机组合，将空间划分为“修理区”“展示区”和不同的“品牌车间”，模拟赛车场内部的科技感。
The Eternal Creation team combines spatial scenes with a multifaceted business model, dividing the space into a “Repair Zone,” “Show Zone,” and different “Brand Workshops,” simulating the technological atmosphere of an actual racing track.
∇ 轴测图 © 永创设计
∇ © ＷＭ STUDIO
保时捷周围的跑车区域环绕着来自于赛车比赛的赛道，赛道之外则是不同的“品牌车间”，一如赛事中每个车队的整修空间。
Around the Porsche, there’s a car area that surrounds the race track, and beyond the track are the various “Brand Workshops,” reminiscent of the repair spaces for each racing team in a competition.
∇ © ＷＭ STUDIO
此时，购物和体验的边界逐渐消弭，Z世代潮流玩家瞬时闪现至让人肾上腺飙升的赛车场情景，代入至赛事观看者的角色，跟随内心的好奇持续探索前行。
At this point, the boundaries between shopping and experience begin to blur, and the Z-generation streetwear enthusiasts instantly immerse themselves in the adrenaline-pumping racing scene, stepping into the role of race spectators and continuing to explore with their curiosity.
∇ © ＷＭ STUDIO
面对“赛车场”这一命题，永创团队拆解出赛车、发动机、修理厂等机能元素，转译、重组为空间中的陈列货架、展示柜、装饰道具。从引擎岛台、避震陈列柱、起重机试鞋凳到发动机吊挂陈列架，构成更全面、更灵活的产陈系统，以此应对不断变化的销售需求，并梳理出疏密有致的动线体验。
Faced with the theme of the “racing track,” the Eternal Creation team deconstructs elements like race cars, engines, and repair shops, translating and reassembling them into display shelves, showcases, and decorative props within the space. From engine bay platforms, shock absorber display columns, crane-inspired shoe fitting benches, to engine suspension display racks, they create a more comprehensive and flexible display system, capable of adapting to ever-changing sales demands, while maintaining a well-structured experiential flow.
∇ © ＷＭ STUDIO
不锈钢的陈列货架与裸露的混凝土墙面，阐述着粗粝与精致、当代质感与原生肌理的碰撞；艺术涂鸦作为墙面的底色，书写着扎根于街头文化、打破常规的OHOUS态度。
Stainless steel display shelves against exposed concrete walls exemplify the collision of ruggedness and refinement, contemporary texture and natural texture. Graffiti art serves as the backdrop, expressing OHOUS’s attitude rooted in street culture and its inclination to break away from conventions.
∇ © ＷＭ STUDIO
03 从创意到环保
From Creativity to Sustainability
呈现创意、打磨细节的同时，兼顾材质的可持续性也是空间设计中不可或缺的部分。永创团队以修旧利废的可持续形式，取材于旧车场的废弃汽车零件，将其转化为可用资源，用以构建“赛车场”的机能元素。
While presenting creativity and refining details, considering the sustainability of materials is an essential part of space design. The Eternal Creation team incorporates sustainable practices by repurposing discarded automotive parts from an old car yard into functional elements for constructing the “racing track.”
∇ 修旧利废 © 永创设计
看似毫无用处的物件经过回收再利用后，摆脱原本附着在物件上的冷硬感和粗拙感，被赋予由内向外涌动的新潮能量，精致而纯粹。
Seemingly useless objects, after being recycled and repurposed, shed their initial cold and rugged qualities, gaining a new, inward-to-outward flow of trendy energy, becoming more refined and pure.
∇ © ＷＭ STUDIO
∇ 道具图 © 永创设计
汽车骨架变成最大的陈列展示台，发动机变成柜柱，生锈的螺丝钉嵌入透明亚克力手柄……在这样商业化的空间内，显得环保的同时，保留了一份独属于汽车爱好者的温度。
Automotive skeletons become the largest display stands, engines transform into pillars, and rusty screws are embedded into transparent acrylic handles. In such a commercial space, while promoting sustainability, it retains a warmth that is unique to car enthusiasts.
∇ © ＷＭ STUDIO
潮流如风，唯有不断迭代，才能持续保持品牌的新鲜感。作为新一代国潮品牌集合概念空间的OHOUS，正以特立独行的自我方式游走于尝新和突破之间。
Trends are ever-changing, and only through continuous iteration can a brand maintain its freshness. OHOUS, as a new generation concept space for Chinese streetwear brands, navigates between innovation and breakthroughs in its own distinctive way.
永创团队与OLD ORDER团队共造OHOUS，将实体空间作为传递品牌意识、青年文化的载体，搭载场景化叙事的空间语言，集结小众国潮品牌凝成一股掀起飓风的能量共同体，构建更大众、更自由、有态度、有个性的青年磁场，创造多元、精准、清晰的潮流图景。
The Eternal Creation team and the OLD ORDER team have jointly created OHOUS, using physical space as a medium to convey brand awareness and youth culture. They employ spatial language with narrative elements, gathering niche Chinese streetwear brands to form an energy community that generates a hurricane, creating a more mainstream, free-spirited, attitude-driven, and individualistic youth magnet, crafting a diverse, precise, and clear picture of the streetwear landscape.
∇ OLD ORDER平面图
∇ OHOUS平面图
项目信息
创意总监｜黄冠州
主创设计｜陈玫洁 吴佰章 许安琪
深化设计｜彭雄彬、陈彩姗、张绿如、周小坤、李梓超
协助设计｜林泳君
深化指导｜李浩明
项目概况
项目名称｜OHOUS
项目客户｜OHOUS
项目面积｜一楼120m²+二楼420m²
项目地点｜中国 成都 锦江区 大业路Cosmo
完工时间｜2023.07
协同团队
特别鸣谢
空间摄影｜WM STUDIO、阿瑞
空间影像｜WM STUDIO
Creative Director｜Eddie Huang
Chief Designer｜Chen Meijie、Wu Baizhang、Xu Anqi
Deepening Design｜Peng Xiongbin、Chen Caishan,、Zhang Lvru、Zhou Xiaokun、Li Zichao
Assist in Design｜Lin Yongjun
Deepen Guidance｜Li Haoming
Project Profile
Project Name｜OHOUS
Project Customer｜OHOUS
Project Area｜120m² on the first floor + 420m² on the second floor
Project Location｜Cosmo, Daye Road, Jinjiang District, Chengdu, China
Completion Time｜23.07
Collaborative Team
Special Thanks
Space Photography｜WM STUDIO, Ray
Space Image｜WM STUDIO
