“创造力是无限的想象和有限的技巧之间的相互作用。”奥斯卡·王尔德的这句话体现了我们最新项目的精髓——尼康广州直营店的设计，我们相信创造力是释放任何空间潜力的关键。作为拥有高品质相机美誉的百年品牌，尼康专注于不断创新。在2021上海尼康直营店的成功后，尼康计划进一步与它忠实的客户建立联系。所以本案目标是创造一个具有视觉引力的空间，去承托创意交汇所迸发的活力及能量。
‘Creativity is the art of balancing the infinite and the finite.’ This quote from Oscar Wilde perfectly captures the essence of our latest project – Nikon’s flagship store in Guangzhou. We believe that creativity is the key to release the potential of any space. As a centennial brand with solid reputation of high-quality cameras, Nikon mostly focused on innovation and product development. After the successful reception of Shanghai Flagship, Nikon decided to continue the momentum and connect to its customers in the south of China. It is our goal to create an inviting environment that engages the photographic community and activates exchange of ideas.
∇ 透过落地玻璃窗，一探室内奥秘 a transparent facade maximizing exposure
本案场地位于广州市天河区正佳广场3楼的一个角落，原始平面为不规则扇形，并带有一个长廊。
On the 3F of the Grandview Mall, the irregular fan-shaped site sits at the corner with an elongated extension.
∇ 平面图 floor plan
从设计的角度而言，我们面临的挑战是要把之前上海三层楼的所有功能（即：大厅，产品展示区域以及公共活动区域）整合到一个面积较小，场地中央有一根立柱的单层场地中。芝作室并没有让原来的结构“消失”掉，而是把它看作一个新机遇，并顺势将其变成体验式产品展示Touch-n-Try区域的空间焦点。
The design challenge is to fit all the programs in the previous 3-storey Shanghai location, namely: gallery hall, product display and event area, into a single floor plan with smaller area and comes with a central column right at the front. Instead of making it ‘disappear‘, Lukstudio sees the original structure as an opportunity, turning it into an anchor of the touch-n-try product display area.
∇ 设计元素分解图 design element breakdown diagram
设计运用弯曲的纵向单元围绕柱子前方，让原本笨重的结构在视觉上显得更苗条精致，内设置亚克力形成一组各自分隔开的展示平台。自发光的设计让“悬浮静止”的平台看似在释放出广阔的能量, 打造十足的未来感与科技感的同时，又不失温暖与舒缓。曲面背景选择镀锌钢板这材料是对老式相机闪光灯的致敬。以立柱为圆心，镜面不锈钢材料被设计成同心圆状向外延伸，组成天花板，形成了一个充满未来感的“星系”。曾经空间中格格不入的部分如今充满着别具一格的设计，变成一个可探索、可体验的能量场，透过外立面释放，吸引人们入内探寻。
To slim down the original bulky structure, curved longitudinal shafts surround the front part and acrylic shelves are set within to form display cubby holes. The self-lit shelves appear “floating and static” as if they are releasing energy, while the use of galvanized steel pays tribute to the vintage camera flash. Based on the newly established focal point, the ceiling design is composed of concentric mirrored stainless steel strips, radiating outwards and forming a futuristic “galaxy”. The prominence of the once “sore thumb” in the space has been utilized to create a field of energy exuding beyond the main storefront and attracting the passers-by to explore within.
∇ 展架与展台围绕圆柱依次分布 display booths and shelves are arranged surrounding the cylindrical core
∇ 展示平台“悬浮”在弯曲的纵向单元中，镀锌钢板曲面背景的灵感来自老式相机闪光灯
“floating” self-lit acrylic shelves within galvanized steel curved shafts
∇ 体验展示空间的能量场 a field of energy in the Touch-n-Try area
此处内容需要权限查看
