季节印象 Autumn Impressions
作为一个新型的健康食品品牌，T97以低卡咖啡、燃脂咖啡切入该赛道的细分市场。随着国内大健康市场的快速发展，T97启动线下门店计划。
As a brand of new healthy food, T97 taps into the niche market with low-calorie coffee and fat-burning coffee. It has launched the brick-and-mortar program in the wake of rapid development of health market.
作为首个线下项目的探索和尝试，T97委托MOC为其设计位于杭州天目里园区的短周期运营的快闪店项目。
In the exploration and experimentation of the first offline store, T97 has commissioned MOC to design a popup care in OōEli Art Park, Hangzhou, which will be running for a short period of time.
结合T97的产品特点，以及项目开业首月所对应的季节，MOC以“秋之印象”为主题进行设计，结合快闪店的特点以可快速搭建和撤除的方式进行。
Based on T97 product features and the season of opening, MOC has adopted the theme of “Autumn Impressions” in the interior design. The entire popup café can be easily built up and taken down.
∇ 空间轴测图
空间内部保留了裸露的混凝土天花，在其中搭建框架，框架上方用悬挂固定不同大小的定制冲孔板，不同大小的橙色系冲孔板构筑出的色彩层次，抽象化的回应秋日印象，与户外的逐步变黄的绿植景观互相呼应。
The exposed concrete ceiling is retained in the interior space. A frame is installed to hang up custom perforated orange panels in different sizes to create layers of colors, which abstractly respond to the impressions of autumn and gradually yellowing greenery in the outdoor landscape.
吧台内置可变色灯板，除了匹配秋季色彩主题，更考虑后续可根据不同季节场景调整匹配的颜色。
The bar is equipped with built-in light panels. It does not only match the autumn colors, but also adapts to the changing colors of different scenarios in another season.
以空间悬挂的装置作为场景视觉焦点，我们弱化了家具的存在感，为该项目定制了透明亚克力的茶几和展台，透明亚克力内部可填充对应季节的内容物。在本场秋季主题中填充草垛回应季节特点。
The hanging installation is the visual focal point of the site. MOC has weakened the presence of furniture and customized the coffee tables and displays with transparent acrylic. Different elements can be fit into the acrylic to create different effects. For this specific autumn theme, straw bales are the seasonal feature.
∇ 分析图
∇ 平面图
项目信息
项目名称: T97杭州天目里快闪店
主持设计：杨振钰、梁宁森
项目管理：杨振钰
设计团队：MOC Design Team
设计周期：2021.9-10
竣工：2021.11
项目地址：浙江省杭州市天目里园区一层
面积：105㎡
主材：阿姆斯壮PVC地板，金属冲孔板，透明亚克力
业主：T97
摄影：云眠
Project Name: T97 Popup Store, OōEli Hangzhou
Leading Designers: Yang Zhenyu, Liang Ningsen
Project Manager: Yang Zhenyu
Design Team: MOC Design Team
Design Phase: September – October 2021
Completion: November 2021
Location: 1st Floor, OōEli Art Park, Hangzhou, Zhejiang Province
Area: 105㎡
Materials: Armstrong floor PVC, metal perforated plate, transparent acrylic
Client: T97
Photography: Yuuuunstudio
