借光和900度
从第1家到第11家,借光不仅是作为设计公司,更是作为战略合作伙伴,和900度并肩前行。作为设计师,做出“好看”的方案并不难,但如果不分析整个行业以及消费人群的变化势态,就很难做出让经营者如虎添翼的,真正有生命力的空间设计。
每开一次新店,都带来新的思考和新的进步,这对于900度和借光而言,都意义非凡;对于设计行业而言,这种合作模式的探索,也意义非凡。
Borrow light and 900 degrees
From the first to the eleventh, we are not only a design company, but also a strategic partner, moving forward side by side with 900 degrees. As a designer, it is not difficult to make a “good-looking” plan, but if we do not analyze the change trend of the whole industry and consumer groups, it is difficult to make a truly viable space design that makes the operator even stronger.
Each new store brings new thinking and new progress, which is of great significance for 900 degrees and borrowing light; For the design industry, the exploration of this cooperation mode is also of great significance.
跳出连锁店的固有模式,它们不是一模一样的照搬,每家店都有自己个性的一面。
在900度的各个分店中,有的强调火与人类烹饪史的关系,有的着意突出“清吧”的元素,有的把“酒文化”放在更显眼的位置……这是因时、因地、因客户群的微妙改变而决定的,也因为九百度是有“野心”的,一直在更新和丰富“900度”这个品牌,借光作为深度合作的战略伙伴,也一直在保持精进和思考。
Out of the inherent mode of chain stores, they are not exactly the same. Each store has its own personality.
Among the 900 degree stores, some emphasize the relationship between fire and human culinary history, some focus on the element of “Qingba”, and some put “wine culture” in a more prominent position… This is determined by the subtle changes of time, place and customer base, and because jiubaidu is “ambitious”, it has been updating and enriching the brand of “900 degree” as a strategic partner for in-depth cooperation, I have been keeping improving and thinking.
跳出“烧烤店”的标签,包罗更丰富的内涵,把音乐、啤酒、烧烤,放松刻入900度的DNA里。
Jump out of the label of “barbecue shop”, including richer connotation, and carve music, beer, barbecue and relaxation into 900 degree DNA.
新店延续了部分以往的元素,半开放厨房做展示面,建立厨师与吃客的视觉及情感联系。钢板做地面,裸露天花及结构柱体混凝土,释放材料的张力。
使用螺纹钢围合的用餐区,作为大厅修长空间的视线间隔,区域切分,不断寻找和发掘符合这个品牌精神的材料。
在烧烤工场的基础上,做新的突破,强化清吧的氛围,
传达更年轻、休闲的空间气息。
The new store continues some elements of the past. The semi open kitchen is used as the display surface to establish the visual and emotional connection between the chef and the diner. Steel plate as the ground, exposed ceiling and structural column concrete to release the tension of materials.
The dining area enclosed by screw thread steel is used as the line of sight interval and area segmentation of the slender space of the hall, so as to constantly find and explore materials in line with the spirit of this brand.
Based on the barbecue workshop, make new breakthroughs and strengthen the atmosphere of Qingba,
Convey a younger and more leisure space.
外摆于烧烤店,有如庭院于家宅的重要性,是室内空间与周边环境发生情感交流的场域,也是900度空间的硬性配套,栽种各类植物,生机盎然。
和以往900度外摆使用的藤椅不同,从这个店开始,外摆用餐区使用沙发对坐,空间上营造 如客厅般的休闲尺度,用户体验感上,增加食客晚上吃烧烤喝啤酒的放松感、舒适性,900度其他门店的外摆区也随之调整。
Outside the barbecue shop, it is as important as a courtyard in a house. It is not only a field for emotional communication between the indoor space and the surrounding environment, but also a rigid supporting of 900 degree space. It is full of vitality by planting all kinds of plants.
Different from the rattan chair used in the past 900 degree swing, from this store, the swing dining area uses sofa to sit opposite, creating a leisure scale like a living room in space. In terms of user experience, it increases the relaxation and comfort of diners eating barbecue and drinking beer at night, and the swing areas of other 900 degree stores are adjusted accordingly.
空间设计的背后
是对品牌定位及客群需求的深度考量。
华发商都外围的900度烧烤工场,少了些市井的烟火气,加入了几分年轻时尚的调料。像烤烤店,又像清吧,既满足了撸串的口腹之欲,也适合邀几好友,就着休闲的音乐,惬意聊天。
Behind space design
It is an in-depth consideration of brand positioning and customer needs.
The 900 degree barbecue workshop outside HUAFA Shangdu has less fireworks in the market and added some young and fashionable spices. It’s like a roast shop and a Qing bar. It not only meets the desire of rolling strings, but also is suitable for inviting a few friends to chat with leisure music.
∇ 平面图
项目信息
项目名称:900度烧烤工场 I 金湾店(第11店)
项目类型:餐饮
项目地址:广东 . 珠海市金湾区华发商都A馆一层
项目面积:室内363㎡,外摆300㎡
设计单位:珠海借光建筑空间设计有限公司
服务内容:空间设计
设计时间:2021年3月-4月
施工时间:2021年5月-8月
工程造价:130万
项目状态:运营中
项目甲方:珠海九佰度餐饮管理有限公司
Project Name: Jiudu barbecue workshop I Jinwan shop (shop 11)
Project type: Catering
Project address: Guangdong 1f, hall a, HUAFA Shangdu, Jinwan District, Zhuhai
Project area: 363 ㎡ indoor and 300 ㎡ outdoor
Designer: Zhuhai Jieguang Architectural Space Design Co., Ltd
Service content: Space Design
Design time: March April 2021
Construction time: May August 2021
Project cost: 1.3 million
Project status: in operation
Project Party A: Zhuhai jiubaidu Catering Management Co., Ltd