Perhaps the reason for the existence of fine wine is to help people “let go of meaning” for a short while.
Wine ahead，座落于重庆渝北的特色葡萄酒餐吧，名字由Go ahead发散而来，希望将 “生活向前迈进” 的期许，兑入摇晃的酒杯之中，惬意又认真的面对生活。在重庆话调侃逗趣的翻译下，wine(歪) a(个) head（头) “长得乖该我歪”——小醉之后摇摇晃晃的脑壳，更添几许迷离欢快的醉意画风。而“歪头”也成为Wine ahead的快乐代名词，并将趣味的歪头人物形象作为品牌的logo标识。
Wine ahead, located in Yubei District, Chongqing, features a Wine restaurant named Go ahead, hoping to “life forward” expectations, into the shaking glass, comfortable and serious face of life. Under the translation of Chongqing dialect, Wai Ge Tou（Tilted head)”good looking”– the shaking head after a little drunkenness adds a few more blurred and cheerful drunk painting style. And “crooked head” also become happy pronoun of Wine ahead, and take the funny crooked head character image as logo logo of the brand.
The fast pace of modern life pushes everyone forward. The pressure is like mountains pressing down on us. Many times, we miss “slow” and “simple”, stop for a moment and let our thoughts go, has become the thing that people want to do the most. At this time, the wine seems to become important, in a short time to escape in the wine, relax and enjoy the pure pleasure, is the concept of wine ahead, when the wine down, this will, just Make Your Life Your Own.
∇ 分析图 diagram ©itD studio
wine ahead团队，因葡萄酒而相识，他们中有资深的葡萄酒采购师和专业的WSET高级品酒师。他们的调酒也非常富有特色，不会循规蹈矩，也不会过于前卫，而是在传统与新潮的平衡点之间，创造出诱人且极具个性的鸡尾酒。Wine ahead品牌在设计伊始，即希望打造一个 “缓慢”且“简单”的空间，让日渐匆忙的重庆人能在此稍作停顿，在微醺中短暂地逃离，放松身心，放空思维。itDstudio作为本案设计团队，深耕重庆多年，在设计的考量上，充分考虑城市性格、品牌属性与空间特色，最大尺度的利用有限空间，并将属地文化与品牌理念融入其中，最终呈现艺术文化与生活细节并存的质感趣味空间。
The wine ahead team, known for their wines, includes senior wine buyers and professional WSET senior wine tasters. Their drinks are also very distinctive, do not follow the rules, will not be too avant-garde, but in the traditional and trendy balance point, to create an attractive and very personalized cocktail. At the beginning of the design, the Wine ahead brand hopes to create a “slow” and “simple” space, so that people in Chongqing who are in a hurry can pause here for a while, escape briefly in a little drunk, and relax their body and mind, clear your mind. As the design team of this case, itDstudio has been deeply involved in Chongqing for many years. In the design consideration, it fully considers the city’s character, brand attributes and spatial characteristics, uses the limited space to the largest scale, and integrates local culture and brand concepts into it, and finally presents art, culture and life. A textured and interesting space where details coexist.
Real Natural Wine 回应城市的率真与浪漫
Real Nature Wine Back to the Nature
重庆。一座依山而生，以热情著称的城市。食物的美味火辣，楼宇层峦的璀璨夜景，川渝腔调的顽皮乖嗔，以及两江的热风，宛延的江岸，温柔的雾气… 重庆有太多名片与符号记忆，itDstudio从中截取几许融入设计之中，以此作为Wine ahead的设计基因，与这座城市相融共生。Wine ahead位于重庆市冉家坝一个社区的街道上，占地120平方米。 原空间是一个两层的店铺加上一个小空间的老年养生会所， 因此从现场的外立面上来看存在着两个入口。
The project is located in Ranjiaba, Chongqing, in a neighborhood street with 120 square meters. The space was originally a two-story store plus a small space for a senior.
∇ 场地原貌 original state of the site ©itD studio
Considering the most basic needs of a bar, we divided the space into four sections: fun, relaxation, activity and learning, and set them into six functional areas: multifunctional activity area, drink bar area, fun space, outside display area, back kitchen area and bathroom. According to the brand concept, the modern and young element of “crooked head” is integrated into the natural wine, which represents the state of slight drunkenness and highlights a touch of fun. We also use more arc elements, which are also extracted from the wine glass as a swirling (SUS) element, representing a cozy, a flow, and looks like a “distortion”, but it brings more softness and sway, perhaps just the right amount of “distortion”.
∇ 主要设计元素分析 main elements analysis ©itD studio
The design method (misrepresentation)
The design of the storefront required the integration of the exterior area, entrance, and logo. The original two storefronts were 5800mm*7200mm long, the existing façade shape was chosen after repeated revisions and confirmation, to continue the design thinking from the beginning. A huge revolving staircase was made on the right side with a combination of curves and straight lines.
We wrapped the staircase completely and made it semi-permeable. On the one hand, it includes the light. On the other hand, the location of the place is located in the small street of the community, it needs to be more social, the form of “wrapping” the staircase is a strong contrast with the openness of the outer area, leaving more space for the community The “wrapped” staircase contrasts with the openness of the outer area, leaving more space for the community. Only in this way, the revolving staircase and the outer pendulum area form a wonderful arc, and this is also a seemingly “crooked” import, so that people have to bend their heads to enter, which also echoes the brand’s “crooked head” concept, and adds a touch of fun to the facade. This echoes the brand’s concept of “crooked head” and adds a touch of fun to the facade, and adds a sense of ritual when everyone enters with a “crooked head”, increasing the relevance of users to the brand and reducing the alienation between the building and people.
According to the original conditions, it is essential to choose one of the two entrances as the main door. Considering the design proportion of the facade and the entrance way, we place the main door at the original smaller entrance, which looks small but makes a strong contrast with the internal space, hiding the whole space inside the small door, giving the user the desire to explore and adding more mystery and contrast to the internal space. The left hand side of the entrance on the first floor is where a whole wine display wall , which is to highlight the attributes of the wine bar. With the guidance of the lighting, people will notice the semi-enclosed sofa area. The design of the ceiling above the bar area is the important factor of the whole first floor, we use two different size circles to cut out a shape and depressed the space below the bar to a height of only two meters, which seems crazy, but it actually attracts people’s attention to the bar and make people can find the important factor in the whole space immediately.
In the left side of the ceiling of the bar, we have hollowed out the treatment, the light installed on the second floor will be directly through and down, and then spread down through the curved ceiling, creating a flowing swaying feeling, with the warm yellow light spilling out from the glass of the cabinet on the second floor, just like the one shown in Blade Runner, this subtle light creates more mystery for the space, and at the same time, the jumping light gives the space more relaxed and fun.
酒窖 & 吊顶｜Wine cellar & Suspended ceiling
The same light also appears in the wine cellar, but in consideration of the need for customers to be able to see the wine label clearly when selecting wine, in the wine cabinet partition also concealed light belt, without disturbing the overall light premise, taking into account the needs of customers. In order to make the light flow more in space, we use corrugated stainless steel as the material, which makes the light take on more forms and “live” by reflection. The gray-white tone of the whole building also gives the light more room to play. At this time, it seems to change endlessly and swing, which gives the space more vitality and imagination.
On the second floor, the small space separated by the cable is used as the back kitchen for cold food. We make the kitchen inlet and the side exit counter for the height of the cable. Meanwhile, the height of the cabinet reach the visual unity with the left side.
Light is also an extremely important part of this space, as a flowing image, light is fully released in this space.Therefore, we use more spotlights to let the light peek out from everywhere and spread throughout the space. For example, in the enclosed sofa area, when customers are spread out in the sofa, through the glass partition cabinet, the warm yellow light in the wine cellar will give people a warm and lazy feeling.
The rippling of wine in the cup, combined with the rippling feeling of light, makes people seem to ripple with a mouthful of wine, temporarily forgetting their troubles and enjoying a relaxed and happy time.
∇ 一层平面图 ground floor plan ©itD studio
∇ 二层平面图 second floor plan ©itD studio
设计方：itD studio / 罗珮绮
Project Name: wine ahead bar
Address: No. 283, Song Shi Branch Road, Longshan Street, Ranjiaba, Yubei District
Project area: 120 ㎡
Space Design & Completion: 08.2021-01.2022
Design Team: Luo Peiqi, Su Zhizhan, Yao Han, Hong Qiaolin,Ai Jiale Lighting Design: Yuan Youwu