上术设计以现代主义美学重塑品牌高端界面
QYF Boutique by Sun Concepts Office
∇ © 汪敏杰 Wang Minjie
顺应城市更新的趋势，空间应该满足消费者的心理期待和消费后的满足感。
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
上术设计事务所（Sun Concepts Office）为20年历史买手店铺设计全新形象，QYF买手品牌为区域消费者带来新的消费热点和美好的生活方式。以现代主义美学为标准的设计手法，赋予品牌在当下的高端定位。
Sun Concepts Office did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, Sun Concepts Office turned the boutique into a high-end brand.
∇ © 刘政 Liu Zheng
∇ © 汪敏杰 Wang Minjie
金属，石材，玻璃，三种坚硬的材质，通过几何美学和色彩搭配的巧妙表达，向行人传递着这是一家女性品牌集合店的关键信息。体现了当代女性崇尚自由和独立的品牌调性。
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
∇ © 刘政 Liu Zheng
∇ © 汪敏杰 Wang Minjie
集合店的商品相对多样性，商品陈列的方式是多样的，上术以一种简单的方式解决了商品的陈列问题，空间内大量的平面给商品带来更多的陈列可能。
The wide range of products in the store requires diverse display designs. Sun Concepts Office works out a simple display solution by leveraging the massive planes.
同时避免过多种类的货架给空间美学带来割裂感。镜面的高反射属性，拉伸了视觉在空间里的纵深感。
By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
∇ © 刘政 Liu Zheng
∇ © 汪敏杰 Wang Minjie
作为武汉当地标志性的买手店之一，上术如何去处理空间和所处地域的关系，成为重要的设计思维方向。
QYF is one of the landmark boutiques in Wuhan. Sun Concepts Office focuses on handling the relationship between the space and the regions in its design.
∇ © 刘政 Liu Zheng
上术团队将其原本老旧的外立面拆除，只保留建筑主体结构，通过金属材质，大面积石材和玻璃的组合，设计手法上以简约的几何结构给视觉上带来强烈的质感回馈，如同QYF主张“La mode se démode, le style jamais.”时尚会过，风格永存！
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials. The design echoes QYF’s proposition of “La mode se démode, le style jamais”.
QYF集合店处于街道的交汇处，客流量巨大，大面积的玻璃材质应用，使得店铺如同巨大的橱窗，吸引着行人的目光。这也是上术团队希望达到的设计目的。
Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of Sun Concepts Office.
∇ © 汪敏杰 Wang Minjie
老建筑结构的局限性，也限制了方案的整体性，如何让建筑结构在空间视觉中变得更加和谐是设计中的重点问题。结构柱和货架的和谐相处，给视觉带来更多舒适的感受。
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
∇ © 刘政 Liu Zheng
方案布局内的环形动线也能让客人在环店一圈后，不错过每一件精美的商品。
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
本项目用现代主义美学赋予了品牌在新时代的生命力，空间动线和功能也符合商业逻辑，是基于场域条件出发，结合QYF品牌调性给出的综合性解决方案。
With the modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all design based on the site conditions, meet the business logic. The design is a comprehensive solution to the brand QYF.
∇ © 汪敏杰 Wang Minjie
上术认为品牌空间更新也应该是对当下时代的深度回应，从多维度中寻求突破和可能。
Sun Concepts Office believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
∇ 平面图 © 上术设计事务所
Plan © Sun Concepts Office
项目信息
项目名称：QYF集合店
委托方：琴意坊
项目面积：270m²
项目地址：中国 武汉 田园街
完工时间：2021年10月
设计团队：上术设计事务所（Sun Concepts Office）
设计总监：刘政
灯光顾问：武汉光域照明设计
项目摄影：刘政、汪敏杰
Project Name: QYF Boutique
Client: Qin Yi Fang
Gross Built Area: 270 Square Meters
Location: Tianyuan Street, Wuhan, China
Completion Time: October 2021
Designer Team: Sun Concepts Office
Chief Designer: Liu Zheng
Lighting: Wuhan Lighting Design
Photographers: Liu Zheng, Wang Minjie
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