MOD | 深圳混果汁HUN JUICE中心书城店-设计风向

设计说明 PROJECT DESCRIPTION

设计师结合中心书城店自然舒适的周边环境和混果汁“探索自然好奇心”的品牌理念，打造了一个为这座高速发展的城市不断传递健康(Healthy)+自然(Natural)的生活理念的独一无二(Unique)的休闲空间。

The designer combined the Natural and comfortable surrounding environment of the Central Book City and the brand concept of “exploring Natural curiosity” of HUN JUICE to create a Unique leisure space that continuously delivers Healthy + Natural life concept for this rapidly developing city.

开放、自在的外摆空间，从书本中获取灵感的烤漆不锈钢饰面，水泥、原木、绿植的独到运用，皆体现出设计师对混果汁中心书城店作为繁忙都市中拥有治愈能力的自然空间的理解与诠释。

The open and free exterior space, the lacquered stainless steel finish inspired by books, and the unique use of cement, logs and green plants all reflect the designer’s understanding and interpretation of HUN JUICE shop in the Central Book City as a natural space with healing power in a busy city.

∇ 模型

寄居在城市中心书城的绿色“精灵”The green “elf” living in the Central Book City.

形态万千的摩天大楼，描摹着深圳的都市轮廓，变化的天际线展现出它的青春与活力。万物被吸引到这片经济热土孵化共生，包括这只充满好奇心的绿色“精灵“……

Thousands of skyscrapers depict the urban outline of Shenzhen, and the changing skyline shows its youth and vitality. All things are attracted to this economic hotbed to hatch and coexist, including this curious green “elf”.

精灵穿梭在建筑森林之中，不断释放的探索因子散落在中心书城。汇聚了知识和活力的无限能量，与探索因子交融，形成生活和城市的无线连接。

The elf shuttles through the architectural forest, and the constantly released exploration factors are scattered in the central bookstore. It gathers infinite energy of knowledge and vitality, blends with exploration factors, and forms a wireless connection between life and the city.

精灵以烤漆不锈钢裹身，形色各异的仙人掌点缀外形，化身到现实生活中，筑起独一无二的舒适空间。

The elf is wrapped with the stainless steel that bake lacquer, the cactus that form color adorns appearance of each different, incarnate arrives in real life, build unique and comfortable space.

门店与中心书城上万平方的绿色文化广场接壤。利用自然舒适的周边环境，打造一个开放、自在的空间。健康美味的果汁和适宜阅读的环境，吸引着喜爱阅读、向往自然的人们到访。

设计师从堆叠的书本中获取灵感，赋予不锈钢饰面独特的造型。像是书本整齐的摆放在书架上，配以各式植物和一层烤漆的绿色外衣，营造林中书架边的闲适氛围。

The store is bordered by the green cultural square of 10,000 square meters in the Central Book City. Take advantage of the natural and comfortable surrounding environment to create an open and comfortable space. The healthy and delicious fruit juice and the environment suitable for reading attract people who love reading and yearn for nature.

Drawing inspiration from stacked books, the designers gave the stainless steel finish its unique shape. Like books neatly placed on the bookshelf, with all kinds of plants and a layer of paint baking green coat, creating a leisurely atmosphere in the forest bookshelf edge.

呈现活力之感，为忙碌都市中的人带来生气

Present the sense of vitality, bring life to the people in the busy city.

为探索而生的精灵变身成空间，无忘深圳的开放、多元属性。将水泥、原木和绿植完美结合，三者碰撞出的融合感，凸显出这座新城市热衷探索的态度。

The spirit, born for exploration, transforms into a space without forgetting the open and diverse nature of Shenzhen. The perfect combination of cement, logs and plants creates a sense of fusion that highlights the new city’s love of exploration.

特色砖材、敦实的年轮木纹板凳和环绕式的绿植，为空间赋予大自然的纹理，使空间层次更鲜明，从而唤醒都市自然复兴。

The characteristic brick, solid tree-ring wooden bench and surrounding green plants give the natural texture to the space and make the spatial level more distinct, thus awakening the natural Renaissance of the city.

∇ 中岛台

平整的长桌适合摆放书籍，年轮木纹是书本中岁月的痕迹，砖材那圆形的孔洞喻义好奇心的窗口。好奇心驱使着孩子们透过书本这一窗口探索那自然奥妙。

The long desk of level off suits to put a book, tree ring wood grain is the trace of time in the book, brick material is the window of curiosity of figurative meaning of circular hole. Curiosity drives children to explore the mysteries of nature through the window of books.

简单的平面配置助力统一的理念，建材与设备的有序组合，以显示出形式的和谐之美，视觉清新干净。

Simple plane configuration helps unify the concept, orderly combination of building materials and equipment, to show the beauty of form harmony, fresh and clean vision.

模糊生活与社交的边界，是精灵对“书城赋予城市温度”的延续

Blurring the boundary between life and social life is the continuation of “Book City endows the city with temperature”.

座位设置是产生社交的形式主体，不同形式的设计使人与人的距离被拉近，触发更为亲密有机的社交关系，以人与自我、人与社群的关系被重新建构。

Seating is the main form of social interaction. Different forms of design shorten the distance between people, trigger more intimate and organic social relations, and reconstruct the relationship between people and themselves, and between people and communities.

树下圆形沙发的设计源自设计师的美好童年记忆，围坐树下、分食甜果、共话家常。不锈钢桌面与常规皮面沙发各占据半圆，象征新与旧的碰撞、城市快节奏与童年慢生活的呼应。

将室外自然光引入室内，强调内外流动的延续性，生活与自然和谐共处的情境，让商业的空间突破既定的限制。

The design of the round sofa under the tree comes from the designer’s good childhood memories, sitting under the tree, eating sweet fruit, and talking with each other. Stainless steel table top and conventional leather sofa each occupy semicircle, symbolized the collision of new and old, the echo of fast pace of city and slow life of childhood.

The introduction of outdoor natural light into the interior emphasizes the continuity of internal and external flow, and the harmonious coexistence of life and nature enables the commercial space to break through established limits.

∇ 树台

混果汁精灵降落在深圳中心书城，化身而成的空间携带着精灵探索自然好奇心的基因，为这座高速发展的城市不断传递健康(Healthy)+自然(Natural)的生活理念，提供独一无二(Unique)的休闲空间。

The elf of HUN JUICE landed in Shenzhen Central Book City, and the space incarnated carries the gene of spirit’s curiosity to explore nature, which continuously transmits Healthy + Natural life concept and provides a Unique leisure space for this rapidly developing city.

深圳的人们在此也将暂时忘却城市的喧嚣与忙碌，成为生活积极的参与者，回到最朴实的样子，体验日常，感受自然。

People in Shenzhen will temporarily forget the hustle and bustle of the city, become active participants in life, return to the most simple appearance, experience the daily life, feel the nature.

混果汁坚信自然的治愈能力。

以充沛的好奇心探索大自然的能量，以「果汁混万物」的理念打开人与自然的无限连接。

HUN JUICE believes in the healing power of nature.

Explore the energy of nature with abundant curiosity, and open the infinite connection between man and nature with the concept of “juice mixed with everything”.

∇ 立面图