金枫设计 | 食通天沈阳万象城美食街区-设计风向

食通天沈阳万象城美食街区以【树】为灵感，构建浪漫主义精神新地标

在地球上创造一个天堂

是设计师的任务——ALVAR AALTO

Creating a paradise on earth

Is the designer’s task.——ALVAR AALTO

在激烈的商业角逐中，不断更新换代是商业存活和发展的必经之路。这一点在沈阳万象城中体现得尤为明显，沈阳万象城作为沈阳的地标性建筑，陪沈阳人走过了十个春秋。无数品牌更新换代，商业重组。值此万象城十周年之际，金枫设计应邀对六楼围绕冰场形成C型带状空间内的美食广场进行设计与商业的全新升级，为空间赋能，打造功能与美学兼具的美食街区。

In the fierce business competition, continuous renewal is the only way for the survival and development of business. This point is particularly evident in Shenyang MIXC,which as a landmark building in Shenyang, with Shenyang people through ten spring and Autumn. Countless brands have been updated and businesses restructured. On the occasion of the 10th anniversary of MIXC, Golden Maple Design was invited to upgrade the design and business of the food court in the C-shaped ribbon space formed around the ice rink on the sixth floor, so as to empower the space and create a food block with both functions and aesthetics.

设计理念 Design concept

设计师致力于打造一个充满幻想的沉浸式美食集市，通过确定主题，构建空间风格的统一性、氛围的延展性和集市人员的外漏，实现游客与集市的场景与情感连接，增强空间的场景化体验。

当今社会我们既流连于城市的繁华也向往自然的美景，这两者可以共存吗？“传说中在天上的某处有一棵参天大树,无数的人围绕这颗树生活，这里有最繁华的集市同时也有最美的自然环境。”设计师将这一乌托邦式的环境符号化，对其进行现实主义的想象、解构和重塑，确定主题为“天空之树”。

The designer is committed to creating an immersive food market full of fantasy. Through the determination of the theme, the unity of the space style, the extension of the atmosphere and the leakage of the market personnel, the scene and emotional connection between tourists and the market is realized, and the scene experience of the space is enhanced.

In today’s society, we both linger on the prosperity of the city and yearn for the beauty of nature. Can the two coexist? “Legend has it that somewhere in the sky there is a towering tree, countless people live around this tree, the most prosperous market and the most beautiful natural environment.” The designer symbolized the utopian environment, imagined, deconstructed and reshaped it realistically, and determined the theme as “Tree of the Sky”.

以意象“树”为形象性标志，通过抽象化的艺术造型融入空间环境，和琳琅满目的美食店铺一起为消费者营造出一个繁华热闹又自然趣味的独特美食集市。设计师在幻想与现实的博弈中取得平衡，将乌托邦现实化，想象概念化、图纸化。

With the image of “tree” as a symbolic symbol, it integrates into the space environment through abstract artistic modeling, and creates a bustling and natural and interesting unique food market for consumers together with a variety of food shops. Designers strike a balance between fantasy and reality, making utopia realistic and imagination conceptual and drawing.

平面布置 Floor plan

∇ 建筑细节图/Architectural detail drawing

∇ 爆炸图/Exploded view

项目围绕冰场布置，沿途设置独立店铺、特色岛铺、

美食档口，为顾客提供更多不同形式的美食选择

起步于金属树木的艺术造型到阳光天井结束既是一条街道

又像一条河流穿过商场

The project is arranged around the ice rink, with independent shops, characteristic island shops,

Food stalls provide customers with more different types of food choices

It starts as an artistic form of metal trees and ends as a street with a sunny patio

Like a river running through the mall

∇ 分区示意图/Partition diagram

以入口的主题景观为起点，沿途设置独立开放岛铺等

不同类型及主题的商业场景，到天井下围绕大型艺术造型

布置小吃岛和档口形成核心的焦点空间

Starting from the theme landscape of the entrance, independent open island shops are set along the way

Different types and themes of the commercial scene, to the patio around the large art form

Snack island and stalls are arranged to form the focus space of the core

∇ 动线示意图/Moving line diagram

以入口景点和天井景观为核心，以独立店和岛铺

中间的通道为主要动线，冰场周边通道为次动线

在各岛铺之间灵活穿插，营造丰富灵活的空间感受

To the entrance attractions and patio landscape as the core, to the independent shop and island shop

The middle passage is the main moving line, and the ice rink peripheral passage is the secondary moving line

Flexible interspersed between the island shops to create a rich and flexible space experience

∇ 效果图/Effect picture

项目实景 Space real map

在主题区域，入口处即是笼罩整个区域的“天空之树”艺术金属造型，“天空之树”由金属编制而成，中央模拟天光的设计，以“河马”为生命代表的动物艺术造型，寄托了对生命和阳光的美好向往。“天空之树”从幻想中走来，扎根于现实的大理石，在沈阳万象城里茁壮成长。

In the theme area, the entrance is the “Sky tree” art metal shape covering the whole area. The “sky tree” is woven with metal, and the central design simulates the sky light. The animal art shape represented by “hippopotamus” expresses the beautiful yearning for life and sunshine. “Tree of the sky” comes from fantasy, the marble rooted in reality, is thriving in Shenyang MIXC.

穿过“天空之树”，一条天河穿过了整个美食街区，河两岸是沿冰场布置的开放式岛铺与独立店，不同业态的合理布局与相互呼应，体现了设计师对现代商业体中美食广场存续的思考。天花造型既代表流水也代表星轨，也是”树“枝干的延展，代表了生命的延展性、动态性、包容性、导向性、活力感。

Through the “Tree of the Sky”, a sky river runs through the whole food block. On both sides of the river are open island shops and independent shops arranged along the ice rink. The reasonable layout of different formats echoes each other, reflecting the designer’s thinking on the survival of the food court in the modern commercial body. The ceiling shape represents both flowing water and star orbit, as well as the extension of “tree” branches, representing the ductility, dynamism, inclusiveness, orientation and vitality of life.

在现实主义语境中，挣脱现实主义束缚。圆形闪亮的灯泡点缀在流水造型之中，赋予其”浪花“的概念，闪耀的灯既是水中”浪花“亦是星轨中的”行星“。这是一次违背自然规律的现象力的创造，是光怪陆离、天马行空的场面再现。

Break away from the bondage of realism in the context of realism. Round and shining bulbs adorn the shape of flowing water, giving it the concept of “spray”. The shining lights are both “spray” in the water and “planet” in the orbit. It is a creation of phenomenological forces against the laws of nature, a reproduction of grotesque and unconstrained scenes.

为空间注入生命力，设计师以”天空之树“为核心，构建一个小世界——场景化集市。在集市中，通常以买卖行为为纽带，连接买卖双方。

而在现代语境下，设计师对”集市“概念进行了重构，为场景赋能，消费者角色转变为参与者，从而获得一种正向的、积极的心理体验，它会使个体或群体参与活动时获得很大的愉悦感，从而促使个体或群体反复进行同样的活动而不会厌倦。

To inject vitality into the space, the designer takes “Tree of the Sky” as the core to build a small world — the scene market. In the market, the buying and selling behavior is usually the link, connecting the buyers and sellers.

And in the context of modern, stylist to “fair” concept has carried on the refactoring, energized for setting, consumer role transformation for the participants, thereby gaining a positive, positive psychological experience, it allows individuals or groups to participate in activities with great pleasure, prompting the individual or group to the same activity over and over again and not tired.

自媒体传播 Self-media

设计师不仅是对既定空间进行美学意义上的重塑，更是功能、商业和精神上的重新定义。空间的包容性在这个项目中体现得淋漓尽致，为消费者特定行为打造特殊场景，将个性化、场景化消费与设计相结合，是设计师和消费者的一次沟通，也是设计师对理想和现实之间关系以及现代商业的的思考。

Designers are not only recreating established Spaces aesthetically, but also redefining them functionally, commercially and spiritually. The inclusiveness of space is incisively and vividly reflected in this project. To create a special scene for the specific behavior of consumers, the combination of personalized and scenarioalized consumption and design is a communication between designers and consumers, as well as designers’ thinking on the relationship between ideal and reality and modern business.

项目信息

华润万象城美食街沈阳万象城美食街美食广场设计美食街设计金枫设计食通天餐饮空间

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