全球设计风向感谢来自 HCD IMPRESS柏年印象 的营销中心&样板房项目案例分享：
齐鲁之滨，天泰印象
序 | Preface
滨州，黄河之滨，钟灵毓秀，素有“九朝齐鲁重镇”“千年文化古城”之称。
Binzhou, the shore of the Yellow River, Which is a place endowed with the fine spirits of the universe, is known as the “Qilu important Town of Nine Dynasties” and “Ancient City with Millennium Culture”.
项目位于山东滨州，栖于山水人文间，滨州人有骨子里的自由豪放，性情中的闲和淡然，追求一种人文、惬意的国际化生活。
The project is located in Binzhou, Shandong. Living in the atmosphere of landscape and humanities, people there are free and unrestrained in their hearts, leisure and indifferent in temperament, and they pursue a cultural, comfortable and international life.
营销中心 | Sales Center
01 设计思考
如何将东方传统融于当代
打造一处具有人文意蕴的国际化空间
给人们带来一种简雅、惬意的生活体验
成为本次设计的思考出发点
How to integrate the Oriental tradition into the contemporary era
To create an international space with Chinese cultural implication
And to bring a simple, elegant and cozy life experience for people
It has become the starting point of this design
02 设计表达
以“齐鲁文化”为设计灵感
通过当代、简洁的设计语言
将传统融于当代
重塑一种属于当代人的东方、惬意的生活体验
The design is inspired by “Qilu Culture”
Through a contemporary, simple design language
To integrate tradition with the contemporary
Reshaping an Oriental and comfortable life experience for contemporary people
∇ 磁悬浮艺术装置
糅合| 新旧文化
朱红门墙衍脉传统风华，唤起当代人对文化自觉的情怀，引领一种人文、东方的惬意生活。
The vermiline doors and walls reflect the traditional elegance, arousing the contemporary people’s feelings of cultural consciousness and leading a pleasant life of humanity and the Orient.
引入黄河、泰山、竹简等人文元素，水墨竹韵，浮石无声，捻一枝茶花，在古铜灯与自然光共映下，流水与月影共徘徊。
The project introduces elements of Yellow River, Mount Tai, bamboo, camellia and other elements with rhyme of ink and bamboo as well as silent pumice stone. In the light of bronze lamp and nature, water and the shadow of the moon wander together.
沙盘区吊灯宛如蜿蜒起伏的黄河水，将自然人文融入空间，传统与当代相汇，让美好生活的想象触手可及。
The chandelier in the sand table area is like the winding water of the Yellow River, which integrates nature and culture into the space. Tradition and contemporary combine here, which makes a better life within reach.
∇ 雨中行舟
黄河九曲润芳泽，两片孤舟万仞山。在新与旧的交叠变换，古与今的文化碰撞中，传承与当下得以共存。
The Yellow River is winding and flowing for thousands of miles, and some people go boating through the mountains and forests. In the overlapping and transformation of the new and the old, inheritance and the present can coexist.
重拾| 惬意宁静
石的重叠、木的温润与物的拙朴，在自然质感的空间中静默对话，延伸为空间无限的惬意、宁静。
The overlap of stone, the warmth of wood and the humbleness of things meet in the space of natural texture, which by extends is the infinite comfort and tranquility of space.
宋代造极生活美学，宋徽宗更是向往诗意栖居，将这种美学追求和人文诗性带入空间，传达人们对生活的美好期许。
Song Dynasty built the life aesthetics, and Song Huizong yearned for poetic dwelling. It brings this aesthetic pursuit and humanistic poetry into the space to convey people’s beautiful expectations for life.
“君不见黄河之水天上来，奔流到海不复回。”出自李白的《将进酒》一诗，从传统喻形美学中走来，融合当代审美，在简约中觅得人文生活的韵味。
“Don’t you see the Yellow River come from the sky, rushing into the sea and never come back?” It comes from Li Bai’s poem of Invitation to Wine, which comes from the traditional metonymy aesthetics, integrates the contemporary aesthetics, and finds the charm of humanistic life in the simplicity.
回归生活的本真，透过光影、材质、细节，探索过去、当代与未来之间融合的可能性，诠释对惬意、人文生活的追寻。
It returns to the true nature of life, through light and shadow, materials and details, exploring the integration possibility of the past, contemporary and future, and interpretating of the pursuit of comfortable and humanistic life.
∇ 平面图
法式优雅 | 165㎡样板房
设计从轻优雅代表的巴黎找寻灵感，用简洁开放的设计语汇，营造一处国际化人文栖居场所，引领属于当代新贵的时尚、浪漫的生活方式。
The design finds inspiration from Paris which is representative of light elegance, and it uses simple and open design vocabulary to create an international cultural living place, thus leading a fashion and romantic lifestyle for the modern upstart.
静谧空灵的珍珠白，洒脱温暖的茶橘，带着一方惬意与随性，呈现着优雅的气度与质感。
The design uses quiet and ethereal pearl white, free and warm tea orange, with pleasure and casualness, which presents elegant grace and texture.
主张多元化的互动交融，以沙发为界，将阅读、休闲融入居家生活，打造开放式家居动线。
It advocates diversified interactive blend, with the sofa as the boundary, integrating reading and leisure into home life in order to create an open home dynamic line.
别出心裁的金属艺术吊灯，与浪漫的法式花艺惺惺对语，仿佛置身于巴黎香榭丽舍下的树荫，追逐内心的自由向往。
The fancy metal art chandelier and the romantic French flowers decorate the space, as if we are in the shadow of the Champs Elysees in Paris, pursuing the inner freedom.
时尚感性的亮片交织，解开空间与花香的情愫，表达居者对自然和花朵热爱的肯定，浪漫、典雅、迷人。
Fashionable and perceptual sequins interweave to unlock the feelings of space and flowers, which expresses the affirmation of the resident’s love for nature and flowers, which is romantic, elegant and charming.
水的灵动流淌其间，时光、留白、现代材质的结合，恰如其分地展现法式柔美的场所格调。
The flexible water flows, meanwhile, the combination of time, blank space and modern materials appropriately shows the gentle French place style.
没有太多刻意的修饰，更多元地去挖掘居者的细腻体会，回归当代人简单、自由的生活向往，重拾一种浪漫、惬意却不失优雅的品位生活。
There isn’t too much sedulous decoration, and it try more diversifiedly to explore the delicate experience of the inhabitants, returning to the simple and free life of contemporary people yearn for, thus regaining a romantic, comfortable and elegant grade life.
∇ 平面图
惬意东方 | 140㎡样板房
设计以“伴山生活”为灵感来源，通过简洁、内敛的设计手法，让旧的文脉与新的元素共生，探索属于当代人的一种人文、惬意的新中式生活。
Inspired by “living in the mountains“，through the simple and introverted design technique, The design make the old context and new elements co-exist to explore a kind of humanistic and comfortable new Chinese life belonging to the contemporary people.
古朴卷轴、文房四宝、高逸文竹，营造“窗竹影摇书案上”般自在舒适的生活场景，使居者更放松投入书墨环绕的专属时光。
The primitive scrolls, the four treasures of the study and the refined asparagus create a comfortable life scene like “bamboo shadow through window shaking on the book table”, so that the residents can relax in the exclusive time surrounded by books and ink.
流逸缥缈的水墨笔触将世俗繁杂烘出情绪之外，糅合枯枝、墨陶、茶器、古制家具，以有形写意无形，抒写旷远而灵动的诗意意境。
The flowing and illusory ink strokes put the mundane and complicated things out of the mood. It mixes dead branches, ink pottery, tea ware and ancient furniture to express the broad and vivid poetic conception with the visible and intangible freehand brushwork.
品山烹茶，慢煮时光，归心自然的纯朴与宁静。
People can taste the wild mountains and cook tea here. In the passage of time, people’s heart will return to the simplicity and tranquility of nature.
静谧的灰、素简的白、古朴的红，凝练出清朗简宁的空间气韵，仿佛提醒人们褪散生活的浮华，回归内心的优雅和诗意。
Quiet gray, simple white, simple red bring clear and simple space charm, as if to remind people to fade the flashiness of life, and then to return to the inner elegance and poetry.
山川缥缈的金丝绢画成为视觉焦点，金属的质感与木纹的温润进行区分，在光的映衬下穿插流动的优雅，诉说生活的品位。
The golden silk painting of mountains and rivers becomes the visual focus here. The texture of gold is contrasted with the warmth and moistness of wood grain, and in the light, which presents the elegance ,telling the taste of life.
阅尽千山，归觅宁静。山水之间，一起一伏的视觉穿插，漫抒诗意生活尺度。
You can travel thousands of mountains to find the quietness here. Between the mountains and rivers, the ups and downs of the vision interspersed diffuse poetic life scale.
03 设计价值
通过深入洞察客户诉求
探索一种属于当代人的人文、惬意的国际化生活
为客户创造价值的同时
也让设计美好人们的居住生活
Through in-depth insight into customer demands
The design tries to explore a kind of humanistic and comfortable international life belonging to the contemporary people
While creating value for customers
It also let design beautify people’s living life
∇ 平面图
项目信息
项目名称：天泰印象
项目性质：营销中心 & 样板房
项目地点：山东滨州
甲方单位：天泰地产
甲方设计团队：柳仪仪 王菲菲 李锋 张兴松 杜朋
项目面积：营销中心 510 ㎡、样板房A 165㎡、样板房B 140 ㎡
硬装设计：柏年印象
软装设计：柏禾建设
建筑单位：成都基准方中建筑设计有限公司
景观单位：上海泽柏景观设计有限公司
完成时间：2021.04
项目摄影：绿风摄影
Project Name：Tentimes Impression
Project Category：Sales Center & Show Flat
Location：Binzhou, Shandong
Client：Tentimes Properties
Client Team：Yiyi Liu, Feifei Wang, Feng Li, Xingsong Zhang, Peng Du
Area：510m² for sales center, 165m²/140m² for Show Flat A/B
Interior Design：HCD IMPRESS
Architecture Design：Chengdu JZFZ Architecture Design
Landscape Design：Shanghai Zebo Landscape Design
Completion Date：Apr.2021
Photographer：Green-Wind Image
