全球设计风向感谢来自 如墨设计 的售楼处空间项目案例分享：
中豪五福国际坐落于杭州钱江新城正心，是集企业总部、商务会展、办公及住宅于一体的世界级城市综合体。如墨设计为其售楼中心进行室内营造，以会客厅的概念，糅合江南人文色彩与现代主义语汇，链接起城市空间的商业使命和艺术价值。
Situated in the center of Qianjiang New Town, Hangzhou, China, Zonhow 5Fook International is a world-class urban complex that integrates corporate headquarters, business exhibitions, offices and residences. The project is its sales center, which was conceived by RUMO DESIGN. Taking “urban living room” as the design concept, the designers blended humanistic charm of Jiangnan (the region south of the Yangtze River) with modern design languages, and integrated commercial and artistic value of this urban space.
空间解构 Deconstruction of Space
建筑原始而纯粹的张力从外部延伸至室内，设计上运用分裂解析的手法，尝试在规则之内打破固有的意向格局。入口即以双动线区别于传统售楼处，将空间感受与功能需求高效叠加。
An original and pure tension extends from the exterior to the interior. Based on the approach of deconstruction, the designers tried to break the intrinsic spatial pattern within the rules. Different from conventional sales centers, two circulation routes are applied at the entrance, with a view to enhancing both spatial experiences and functionality.
原建筑是以商铺功能为划分，导致剪力结构墙不规则分布于空间各处，结构梁也对天花高度带来限制。斜面、曲面被创造性地替代墙体分割，开放式布局消解了建筑的局限性。
The layout of the original space was formed based on the function of shops, which resulted in disorderly distribution of shear walls throughout the space. In addition, structural beams restrict the height of ceiling. The design team adopted inclined and curved surfaces rather than partition walls to produce an open layout, which effectively mitigated the limitations of the original space.
曲线张力 Tension of Curves
“风雅和诗意浪漫，是我们对整个杭州的印象”，深谙江南美学精髓的如墨设计如此说道。弧形与曲面元素成为设计语言，构建错落有致的层次与张力，呼应曲径流水的场所意境。
“Hangzhou impresses us with elegance and poetic romance”, said the designers, who are well-versed in the essence of Jiangnan aesthetics. Taking curved surfaces as design languages, they endowed the space with a sense of layering and tension, which echoes the ambience of the Jiangnan city.
天花覆上了水波纹的金属板，宛如湖面倒映的粼粼波光，随同曲线处理的界面分割，将灵动的光韵包裹住。再对比地面深色的奥巴马木纹石材，实现轻盈与厚重之间的平衡拿捏。
The ceiling is covered with a metal plate featuring rippling patterns, just like sparkling lake water. The metal plate has curved edges, which enclose the dynamic luster. It forms a contrast the brown wood-grain marble floorings, achieving the balance between lightness and massiveness.
光影流动 Dynamic Light and Shadows
室内照明以隐藏式的线性灯光为主，仿佛以光作画，描摹墙壁和天花的背景轮廓。光影的明暗虚实也制造出节奏与律动，丰富了简约空间中的层次和序列感。
The interior space is mainly illuminated by hidden linear light sources, which highlight the contours of walls and the ceiling. The changes of light and shadows generate a pleasing rhythm, enriching the sense of layering and sequence in this simplistic space.
大面积玻璃幕墙引入充裕的自然光，让室内外皆能通览整个空间，净且静。角落处的玻璃砖屏风作为点缀，错落有致的棱角表面似钻石，引导光线的变换，为室内增加一道别样的浪漫。
Large areas of glass curtain walls bring in abundant natural light, making the whole space tranquil and clear, and visible from within and without. Corners are complemented by glass-brick screens, with the diamond-like surface “guiding” changes of light, hence adding unique romance and atmosphere to the space.
艺术集萃 Artistic Space
顺应环境氛围，隐喻性的当代艺术被提炼为视觉象征，对文脉触觉进行崭新释义。在空间的转换节点置入艺术品，弱化建筑的刚硬线条并将空间微妙串联。
In accordance with the spatial ambience, metaphorical modern art is refined into visual symbol, which reinterprets local context. Artworks are placed at transition nodes of the space, so as to balance the rigid structural lines and link up different areas.
角落的艺术品来源于Arik Levy，由三个抽象的几何体叠加而成，于行走动线中精心落点。艺术创作概念依附于材质与轮廓的载体，赋予其魔法般的感染力，唤醒身体记忆的空间好感。
The artwork set at the corner is designed by Arik Levy. It is composed of three abstract geometric structures superimposed on another, serving as a visual highlight on the circulation route. Artistic creation concept is combined with materials and contours, thereby generating the artwork. It has a magical appeal, which can evoke enjoyable spatial experiences.
结语 Conclusion
本案基于建筑外观、功能划分、业态形式进行深度设计，超越单一售楼功能，探索商业逻辑之上的美学呈现。
The project takes comprehensive consideration into architectural appearance, functional division and business forms. It explores aesthetics that goes beyond commercial logic and the function of sales center.
如墨设计以一座承载人居憧憬的美学会客厅，赋予了商业项目更多的空间价值和正向能量。
Through this aesthetic “living room”, RUMO DESIGN brings more value and energy to commercial projects.
∇ 平面图
项目信息
项目名称：中豪五福国际销售中心
项目地址：杭州市江干区
空间设计：如墨设计（https://www.rumodesign.com/）
软装设计及执行：如墨设计
项目面积：589㎡
主要材质：奥巴马木纹大理石、金属、艺术玻璃
项目摄像：三像摄
Project name: Zonhow 5Fook International Sales Center
Location: Jianggan District, Hangzhou, China
Spatial design: RUMO DESIGN (https://www.rumodesign.com/)
Decoration design & execution: RUMO DESIGN
Area: 589m2
Main materials: wood-grain marble, metal, glass
Photography: Threeimages
