全球设计风向感谢来自 MOC DESIGN OFFICE 的服装零售项目案例分享：
A Dialogue Between Clothing Fabrics and Space Materials
The independent designer brand BIBILEE has launched a 5-month pop-up store for an offline brand experience. The project is located on the 3rd floor of Upper Hills. After BIBILEE took over the location, it was transformed into a brand pop-up store within a month. This minimalist space designed by MOC DESIGN is bringing a new life to the location.
∇ 空间概览 Space overview
∇ 入口 Entrance
Fashion and architecture seem to have nothing to compare, but are closely related due to their social attributes for human – fashion expresses the differences between individuals through fabrics, styles and techniques, while architecture is about materials, shapes, and architectural details.
The brand uses pleating technique as its core to create a distinctive style of clothing. When designing the space, MOC DESIGN also sets out with this feature. From materials to the texture and shape, pleats and folds are well fit together, which highly keep the space and brand in consistency.
∇ 品牌服装面料 Clothing Fabrics
Act according to the site
Due to the temporary nature of the store, MOC DESIGN minimizes decoration as much as possible in the design to amplify the effect with minimal changes.
∇ 轴线图 Axon
Based on the specific site and the construction period, designers abandoned the conventional excessive display and design in the fashion commercial space, and retained the original texture of the concrete columns and some concrete walls, only with the ceiling painted white. The white oriented strand boards (OSBs) are used to enclose the bottom wall, and set up the central display with stainless steel. The linear light strips establish the order within the space – no redundant surface decoration reflects a kind of restrained experimental aesthetic.
There are no fixed display racks in the space. Instead, the most common metal display racks are adopted in the showroom. The tin foil wrapped on the shelves conveys the core technique of the brand in a low-key manner.
The brand color Klein Blue is used to decorate the space, which not only lights up the space, but also effectively improves the rate of customers entering the store, and makes them deeply impressed with the brand.
A dialogue between clothing fabrics and space materials
空间以碎木压制的定向刨花板（Oriented Strand Board）和厨房中常见的锡纸为主材。刨花板涂刷了一层薄薄的白色乳胶漆，使其在乳白色的覆盖下仍能透出原本的肌理，与服装的面料互相呼应。
The main materials used are oriented strand boards pressed from broken wood and tin foils commonly seen in kitchens. The OSB is painted with a thin layer of white latex paint, so that under the milky white paint, the original texture can still be revealed, which echoes the clothing fabric.
∇ 服装面料与空间材质 Clothing fabrics and space materials
The tin foil is crumpled and then unrolled. The random handmade texture and metallic nature of the material respond to the techniques and gloss of the fabrics, contrasting with the matte milky OSBs. These materials strengthen people’s perception of the brand’s core fabric and become part of the brand impression.
∇ 锡纸的肌理与质感回应了服装面料的工艺与光泽感 The texture and nature of the tin foil respond to the techniques and gloss of the fabrics
∇ 休息区 Lounge
∇ 材料的冲突与对话 Conflict and dialogue of materials
The artwork on the wall is made of crumpled tin foil in brand color, which is connected and echoed with the displayed products
∇ 细节 Details
∇ 平面图 Plan
设计单位: MOC DESIGN OFFICE (www.moc-office.com )
Project name: BIBILEE at Upper Hills
Design company: MOC Design Office (www.moc-office.com)
Chief designers: Wu Xiuwei, Liang Ningsen
Design phase: Dec 2019 – Jan 2020
Completion: Apr 2020
Location: T0329, 3rd Floor, Upper Hills, Futian District, Shenzhen
Main materials: Stainless steel, oriented strand board
Photography: Nie Xiaocong