CLAP Studio | 香港HER时尚品牌店-设计风向

HER商店是设计师Hilary Tsui为当代女性打造的零售空间。她的目标是将她的两种激情结合在一起：时尚和美食。商店坐落在繁华的香港时尚步行街的中心，将最新的时尚与咖啡角结合在一起，一边休息一边享用该品牌的原创饮品。在与Hilary Tsui的几次研讨后，我们提炼出了体现HER本质的三个关键点：女性气质、纯洁和力量。从这三个关键点出发，我们把她想象成一个蜿蜒的风景，有着雄伟的山脉和纯净的材料。我们把她想象成火星，一个女性化的神秘空间。

HER is the desire of stylist Hilary Tsui to create a retail space dedicated to contemporary women. Her goal was to unite her two passions in one place: fashion and gastronomy. That’s why HER, located in the centre of the Fashion Walk of bustling Hong Kong, combines the latest fashion with a coffee corner for resting while enjoying an original drink from the brand. After several workshops with Hilary Tsui, we extracted three key points that reflected the essence of HER: femininity, purity and strength. Starting from these three key points we imagine HER as a sinuous landscape, with imposing mountains and pure materials. We imagine HER as the planet Mars, a feminine and mysterious space to discover.

CLAP Studio与HER的目标是将用户带到一个新的星球，为此，我们设计了一个完整的室内体验。从体现内部山区景观的立面到用户收到他们购买的真空包装的瞬间，就像一次太空旅行。两个完美的铝盖拱门邀请用户进入这个新的宇宙。一边是离开HER的咖啡角，另一边是直接进入这个新星球。

The goal CLAP Studio with HER is to transport the user to a new planet and for this, we designed an entire experience with the interior. From the facade that embodies the mountainous landscape of the interior to the moment in which the user receives their purchase vacuum packed as if it were a space trip. Two perfect aluminium covered arches invite the user to enter this new universe. On one side is the take away from the Coffee Corner of HER and on the other the direct entry to this new planet.

对于室内设计，我们从地板上的赤陶土砖网格开始，不同高度的“几何沙丘”从这里生长。这些红色的“山脉”既是为了展示产品，也是为了在香港市中心购物一天后可以放松一下。小的白色“睡莲”生长在山上，作为展台来突出产品。从屋顶下来或从山上升起的衣架是白色的波浪状轮廓，用于固定产品之间的间隔。

For the interior design, we start with a grid of terracotta tiles on the floor from which geometric dunes of different heights grow. These reddish mountains serve both to expose the product and to sit back and relax after a day of shopping in downtown Hong Kong. Small white water lilies grow from the mountains in order to serve as stands to highlight the products. Coat racks that come down from the roof or rise from the mountains are white wavy profiles that fix the separation between the products.

HER的内部被分成两个区域。第一个是运动鞋岛、运动服区和咖啡角。第二个是HER精品店，这个区域有一个拱门形状的大镜子，还有许多架子，上面摆放着珠宝和配饰。在精品店里，你可以找到Anais Jourden、Pushbutton或Chance等独立服装品牌。HER是一种体验，包含了用户的五种感觉，将他们带到一个新世界。未来就在眼前，欢迎来到HER的星球。

The interior of HER is divided into two zones. The first one is the most dynamic area in which Sneaker Island, the activewear and the coffee corner are located. The second one is the HER boutique, an area that has a large mirror of the shape of an arch and islands of stands on which jewellery and accessories are exposed. It is in the boutique in which one can find independent clothing brands such as Anais Jourden, Pushbutton or Chance. HER is an experience that embraces the five senses of the user to transport them to a new world of discovery. The future is now, so welcome to planet HER.