Flagship store for a new casual brand, N+. Close collaboration with N+ on the launch of a new brand, targeting mainly middle-aged women, involved I IN not only in their shop design, but also in its total branding. By choosing Sky Blue as the main color of the brand and expressing it throughout the store’s facades, the bold look enhances the brand’s visibility and outstanding identity.
整个商店使用了浅灰色，让衣服脱颖而出，同时选择了不同的材料，在空间中创造焦点。以“+”为主题的天花照明点亮了整个空间，同时创造出节奏，引导顾客享受愉快的购物体验。N + store体现了产品与空间之间的新关系，巧妙地打造品牌并贴近客户。
A light-grey color was used inside the entire store, allowing the clothes to stand out, while different materials were selected to create accents and focus within the space. The ceiling lighting with a brand name of a ‘’+” motif brightens the entire space, while creating rhythm and leads customers to a pleasant shopping experience. N+ store embodies a new relation between products and space, smartly branded and close to its customers.