Creneau International | 荷兰ING银行办公室-设计风向

银行办公室通常不被认为是世界上最舒适的地方。一个灰色的柜台，一些淡咖啡和许多嘈杂的营销信息。ING认为有必要摆脱这种刻板印象，并对未来有一个清晰的愿景：“在数字银行时代，银行办公室比以往任何时候都更强调个人联系和建议。”我们将透明和朴素作为设计的核心，而不是传统的柜台。我们创造了一个开始对话和建立关系的地方。

A bank office usually isn’t considered the cosiest place on earth. A grey counter, some weak coffee and lots of noisy marketing messages. ING felt there was a need to move away from that stereotype and has a clear vision of the future: “In the era of digital banking, the emphasis for bank offices is on personal contact and advice more than ever.” Instead of the traditional counter, we put transparency and homeliness at the core of the design. We created a place where conversations are started and relations can be built. A real bank. The bank next door.

考虑到银行业的数字化革命，荷兰国际集团(ING)决定相应地改变它们接待游客的方式。为了找到如何将这个想法转化为新的办公空间，我们开始深入研究员工和客户之间的互动方式。我们的调查让我们对这种新型银行的可能设置有了深刻的认识，无论是在功能上还是在审美上。

With the digital revolution in the banking sector in mind, ING decided the way they accommodate visitors should be changed accordingly. In order to find out how to translate the idea into a new office space, we started a thorough research into the way staff and clients could interact. Our investigation gave us great insight in the possible setup of this new type of bank, functionally as well as aesthetically.

我们在功能布局和办公室的外观和感觉上都做了巨大的改变。我们的结论是，酒店管理的方法最适合新型银行。这种方法可以从客户的处理和倾向中感受到，也可以从室内的整体氛围中感受到。

We made drastic changes in both the functional layout and the look and feel of the office. We concluded that a hospitality minded approach would best suit the new type of banking. This approach can be sensed in the way clients are addressed and tended to, but in the overall atmosphere of the interior as well.

顾客可以在一个名为“黑金”的温暖咖啡吧里等候。自助银行是在“工作台”上完成的，在那里所有的数字接触点都是可用的，工作人员正在帮助和建议人们如何使用数字银行。私人会面可以在开放式、半封闭式或完全私密的房间进行。员工的办公室在一楼，与公共空间融为一体。因此，银行正呈现出更加人性化的面貌。

The clients can wait in a warm coffee bar named ‘black gold’. Self-banking is done on the ‘workbench’, where all digital touchpoints are available and staff is helping and advising people on the how-to’s of digital banking. Personal encounters can be had in open, semi-closed or completely private rooms. The staff’s offices are on the first floor and blend in with the public space. As a result, the bank takes on a more human face.