Studio 34 South | 荷兰MisterDesign零售展示厅-设计风向

MisterDesign零售展厅作为标志性城市修复项目的一部分，将消费者与工艺重新联系起来。

Reconnecting consumers to craftsmanship as part of an iconic city restoration project.

对于MisterDesign furntiure展厅，我们有机会赋予Den Bosch这座独特的历史建筑一个新的生命。该建筑是荷兰设计的标志性建筑，采用了新客观性的风格，具有机器般的美感，适合建筑物在20世纪30年代作为福特车库的原始用途。

For the MisterDesign furntiure showroom, we had a chance to give new life to a unique historical building in Den Bosch. The site is a Dutch design icon built in the style of new objectivity, with a machine-like aesthetic suitable for the building’s original purpose as a Ford garage in the 1930s.

今天，作为消费者，我们几乎失去了与我们购买的产品背后的工艺的联系。我们的目标是将消费者与每种产品的价值及其在设计创新历史中的背景重新联系起来。我们将MisterDesign定位为一个独特的故事叙述过滤器，用于展示其产品组合中的标志性品牌，在前福特车库的功能主义建筑中注入工艺理念。

Today, as consumers, we’ve almost lost the connection with the craftsmanship behind products we buy. Our goal was re-connect the consumer with the value of each product and its context in the history of design innovation. We positioned MisterDesign as a unique storytelling filter for showcasing the iconic brands in their portfolio, infusing the idea of craftsmanship in the functionalist architecture of the former Ford garage.

我们的方法是研究制造与工艺的主题。我们创建了一个“创新平台”，搁板展示了随着时间的推移而改变设计形状的标志性作品。该平台采用弯曲的胶合板，这是那个时代手工家具的一种典型形式。一堵弯曲的橡木墙，饰以四分之一截的染色橡木，并包裹着平台和搁架，有意唤起一种传统的感觉。

Our approach was to study the themes of manufacturing vs craftsmanship. We created an ‘innovation platform’; shelving that showcases iconic pieces that have changed the shape of design over time. The platform uses bent plywood, a characteristic form of crafted furniture pieces from the era. A curved oak wall, veneered in quarter-cut stained oak, wraps the platform to envelope the shelving displays, intentionally evoking a feeling of heritage.