communication & creative design office beetroot has created the visual identity for ypsilon, a multifunctional space that combines a café, bar, restaurant and art space in thessaloniki, greece. occupying a neoclassical building of the 19th century in the city’s lively valaoritou area, the light-filled space has been renovated by the in-house team with minimal interventions and great attention to its existing qualities, while the bold graphics found in various spatial elements add to the uniqueness of the project.
ypsilon resides in a renovated neoclassical building of the 19th century, where, besides entertaining, it aims to inform, educate and push the envelope in all cultural fields. its goal is to connect creative groups and individuals as well as a wider audience. concerts, performances, gastronomy, art installations, talks and workshops are some of the events someone can come across there. as they say, they just want to make the world a little crazier.
the logo represents a rooster who is both man and woman. inspired by the old bronze coats that adorned the doors or the winds of old houses, the bold visual identity of the space unifies the past with the present, the male with the female, the fantastic with the real, the serious with the comic, creating a hospitable environment for new ideas. a three-weight custom font was designed to enhance consistency across all visual platforms and to further differentiate the image of ypsilon from anyone else.