东京高端零售市场尽管已经确立了几十年的地位，但仍在快速发展。东京这座城市作为全球购物中心的地位得到了消费者和品牌的认可，逛一逛城市的主要的购物区就能明白其中的原因。日本或许不再是亚洲最大的奢侈品市场，但这里消费者的消费水平证明了该地消费的成熟发展，这些吸引着时尚界的上层人士前往日本消费。我们应该从这个角度来看待BOTTEGA VENETA新旗舰店在银座的开业，银座是日本首都奢侈品品牌扎堆的两个地区之一。
Despite being well-established for decades, the upper segment of Tokyo‘s retail landscape continues to evolve at a fast pace. The city’s stature as a global shopping destination is acknowledged by both consumers and brands, and walking around the city’s leading shopping areas shows why. Japan may no longer be Asia’s biggest luxury market, but the maturity and sophistication that’s demonstrated by consumers here, continues to entice fashion’s upper echelon. The opening of Bottega Veneta‘s new flagship store in Ginza, one of two areas in the Japanese capital where luxury brands tend to huddle together, should be seen in this light.
店面的设计是一个大胆的零售宣言，它通过地标建筑表达出来。该商店占地800㎡，共有六层，建筑外立面覆盖着900㎡的银色面板，整体运用intrecciato技术打造Bottega Veneta的商标。与之形成对比的是，商店内部的设计以当地元素为特色，运用了如京都白灰泥、Tamo木材，以及江户时代使用的日本本土岩石材料，这也是向日本文化致敬。
It’s a bold retail statement, and as only the most self-discerning brands do, it’s also expressed through landmark architecture. The store occupies a six-storey building with a façade clad in 900 sqm. (9,688 sq.ft.) of silver panels that collectively mimic Bottega Veneta‘s trademark intrecciato technique. In slight contrast, the store interior includes nods to Japanese culture, featuring local elements, such as Kyoto White plaster, Tamo timber, and a local Japanese rock that was used in the Edo era, across the 800 sqm. (8,611 sq.ft.) retail space.
显而易见的是，设计师在商店设计上也添加了很多意大利元素，在展示桌和橱柜上采用别具风格的意大利大理石，还有意大利家具设计大师Gio Ponti和Gianfranco Frattini设计的家具，以及采用Bottega Veneta非常独特的家具系列。这家新旗舰店经营全系列的男装和女装、箱包、小皮具、鞋和眼镜。而对于贵宾客户，五楼有一个私人购物沙龙。
And obviously, there’s plenty of Italian elements too by way of various kinds of Italian marble, captured mostly by display tables and cabinets, and both furnishings by Giò Ponti and Gianfranco Frattini, two greats of Italian furniture design, and pieces of Bottega Veneta‘s very own home collection. The new flagship store carries the brand’s full range of men’s and women’s ready-to-wear, bags, small leather goods, shoes and eyewear. For V.I.P. clients a private shopping salon is readily available on the fifth floor. Location: Bottega Veneta, 5-6-1 Ginza (Ginza).
完整项目信息
项目名称：BOTTEGA VENETA旗舰店
项目位置：东京
项目类型：商业空间/奢侈品牌旗舰店
项目面积：800㎡(8611sqft)
使用材料：意大利大理石、木材、日本本土岩石
家具设计：Gio Ponti，Gianfranco Frattini，Bottega Veneta
店铺地点：东京都中央区银座5−6−1
摄影： Nacása & Partners
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