当城市记忆被唤醒，在商业空间中获得新的延续…
When urban memory is rekindled, it finds renewed life within commercial spaces.
Klättermusen(攀山鼠)是1975年诞生于瑞典的户外运动品牌，以“极致性能”、“自然环保”和“山系美学”为核心理念，产品灵活应用于各种户外场景。
Klättermusen, founded in Sweden in 1975, is an outdoor brand built on three philosophies-“ultimate performance”, “environmental sustainability” and “mountain aesthetics”. The products adapt to diverse outdoor scenarios.
设计没有掩盖岁月痕迹，而是凸显自然与人文的历史进程。通过模糊零售、空间、及文化间的界线，在具有时代感的材料和现代元素之间展开丰富对话，打造具有实验性的城市限定旗舰店。
The design does not conceal the traces of time, but rather highlights the historical progression of nature and culture. By blurring the boundaries between retail, space, and culture, the store creates a rich dialogue between outdated materials and modern elements, establishing a city-exclusive flagship store.
∇ 品牌宣传图片 Products advertisement
新零售的空间“渗透”
The spatial penetration of new retail
旗舰店于深圳核心商圈启幕，位于商区人流交汇处。为了体现“城市渗透性”理念，我们搭建外摆区域，模糊室内与室外的空间边界，建立门店与城市和人的紧密联结。
The flagship store has opened in Shenzhen’s prime commercial district, situated at the intersection of the bustling shopping area. To implement the concept of “urban permeability”, we have created outdoor seating areas that blur the boundaries between interior and exterior, establishing a bonding among the store, the city as well as people.
我们利用回收木材错落组合成不同高度的座椅，结合景观绿植，将外摆区域营造成林中露营的户外场景。
We utilized recycled wood to create staggered outdoor seating with varying heights, combined with plants and landscape, transforming the outdoor seating area into a forest camping vibe.
∇ 外摆区域 Outdoor seating rendering ©odd
外摆区为商区行人提供可稍作停歇的休憩场所，是门店和品牌体验的室外延伸；同时也将户外行人的注意力引向室内空间，成为橱窗展示的一部分。
The outdoor seating area provides a resting spot for shoppers in the commercial district, as an extension of store interior and brand experiences. Simultaneously, it draws the attention of passersby to the interior space, becoming a part of the window display.
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