手作糕团是很具有代表性的江南名吃，在这一品类中，“阮大兴手作糕团”非常有人气，且已经在考虑拓展品牌更加多元丰富的市场形象。谜舍设计收到阮大兴手作糕团的委托，来操刀设计在杭州清河坊的重要品牌形象店。
Handmade steamed rice cake is a very representative food in Jiangnan. In this category, “Ruan Daxing ” is very popular, and has been considering expanding the brand’s more diversified market image. Nazodesign received “Ruan Daxing”’s commission, to design their important store in Qinghefang, Hangzhou.
重要关节
Important node
店面位于杭州清河坊的入口处，是游客进去到清河坊的必经之处，也是清河坊商业带给游客的第一印象。这样“重要关节”位置的店面除了品牌本身的表达之外，往往还附带着更多的“公共光环”。谜舍希望新呈现的店面不仅能成为阮大兴手作糕团面向消费者的崭新形象，同时也能变成清河坊区域的第一道风景。
The store is located at the entrance of Qinghefang in Hangzhou, which is the only way for tourists to enter Qinghefang and the first impression of Qinghefang for tourists. In addition to the expression of the brand itself, such an important store is often accompanied by more “public glory”. Nazodesign hopes that the newly presented store can not only become a new image of Ruan Daxing for consumers, but also become the first scenery of Qinghefang area.
“立面打开”是谜舍与阮大兴一致达成的设计共识。开敞通透的外立面不仅很好的将光线引入至店内，同时开放的姿态也是欢迎游客最好的方式，不论是购买糕团产品，还是在店内等候，甚至只是暂时休憩，游客都可以自由在店内外穿行小坐，也是我们想要在商业空间中创造出的生动表情。
“Facade opening” is the consensus reached by Nazodesign and Ruan Daxing. The open and transparent facade not only brings light into the store, but also the open attitude is the best way to welcome visitors. Whether buying cake products, waiting in the store, or even just a temporary rest, visitors can freely walk through and sit inside and outside the store, which is also the vivid expression we want to create in the commercial space.
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