先锋的和谐主义 怀有热爱的锋芒
以和谐的姿态与世界相处
——AVVENN
Pioneer Harmonism With a passionate edge,
Engaging the world in harmony.
——AVVENN
在城市宏大的叙述框架中，个体的表达时常隐匿着细腻的情感。上海，除了名胜建筑与繁华街区，更有着不断更新的新潮和活力，持续丰富着城市的文化底蕴和内在肌理。
Within the grand narrative framework of the city, the individual expression often conceals delicate emotions. Shanghai, beyond its famous buildings and bustling districts, possesses an ever-evolving trendiness and vitality, continuously enriching the city’s cultural depth and internal texture.
AVVENN，多元设计师品牌，2021年创立于上海。擅长将艺术美感与先锋意识结合投射在服装设计中，以去繁就简的方式传递着自洽而舒适的状态。
全新线下门店回归于上海，空间作为品牌叙述的载体，TIME TO GATHER 以服饰的雏形 —— 纸样为概念，从外观、内里和细节，多维度诠释着【先锋的和谐主义】的品牌精神。
AVVENN, a diverse designer brand, was established in Shanghai in 2021. Skilled in merging artistic aesthetics with avant-garde consciousness in clothing design, it conveys a self-consistent and comfortable state through a simplification approach.
The brand’s new physical store returns to Shanghai, where the space serves as a medium for brand narration. TIME TO GATHER, conceptualized around the prototype of clothing — the pattern paper, interprets the brand spirit of “Pioneer Harmonism” from multiple dimensions, including appearance, interior, and details.
01 形态 Form
先锋的和谐 Pioneer Harmonism
由外观之，建筑打破常规形态，以L形重新组合定义。左右两个入口视觉对称，以宣言般挑明品牌在“先锋的和谐主义”的矛盾与共生、锋利与松弛。
From the perspective of appearance, the architecture breaks away from conventional forms, redefining itself with an L-shape. The visually symmetrical entrances on either side boldly proclaim the brand’s stance on the contradictions and coexistence, as well as the sharpness and relaxation, inherent in “Pioneer Harmonism”.
“先锋”意味着差异与独特，天然石材作为内嵌结构的主材，构成了空间立面的唯一性。金属块面从室外穿插至室内，在视觉上进一步增强过道的体量，对人流有一定的导向，同时形成进入空间的仪式感。石材、金属板经手工做旧的处理，弱化表面的硬朗，唤醒空间的自然温度与故事感，让品牌表达的“和谐”也有迹可循。
“Pioneer” signifies difference and uniqueness. Natural stone, serving as the primary material for the embedded structure, establishes the uniqueness of the spatial facade. Metal blocks interweave from the exterior to the interior, visually enhancing the volume of the passageway, directing foot traffic, and simultaneously creating a sense of ceremony upon entering the space. The stone and metal plates, aged by hand, soften the surface’s rigidity, awakening the space’s natural warmth and sense of story, allowing the “harmony” expressed by the brand to be traceable.
惯有的商业设计思维，是将每一寸空间占满。而先锋之所以为“先”，在于敢勇当先，反行其道。门口退让一定的物理空间，给予情绪缓冲过渡。浅灰色水磨石，从室外至室内一脉相承，引导来访者进入不同的情境。
Conventional commercial design thinking is to occupy every inch of space. However, what makes a pioneer “pioneering” is the courage to lead and go against the norm. By conceding a certain physical space at the entrance, it allows for an emotional buffer and transition. The light grey terrazzo, continuing from the outside to the inside, guides visitors into different settings.
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