南枝凭昨记，回味旧粤香
Memories of South Branch Sign, Savoring the Old Cantonese Fragrance
味道甚至是难于记忆的，只有你又闻到它你才能记起它的全部情感和意蕴。——史铁生
Even the taste can be challenging to remember, but once you smell it again, you can recall all its emotions and significance.——Shi Tiesheng
近十年间，广东味以其饮食风味和餐饮文化在内地的大街小巷遍地开花，大有百花齐放的繁华态势。与一般快餐速食不同，南枝记作为新派广式餐厅在传承之余也在以变换姿态，展现出在地性与现代性，用实力成为港餐的代表之一。本案落址于江苏常熟的“城市会客厅”——溪里花园，以烹炒镬气与和美氛围为远近居民提供了一个聚餐好去处。
Over the past decade, Guang Dong-style cuisine has flourished the Chinese mainland, with its culinary flavors and dining culture blooming in streets and alleys. Unlike typical fast food, South Branch Sign, as a contemporary Guang Dong-style restaurant, not only inherits tradition but also demonstrates its locality and modernity. Located in Xilihuayuan, the “urban living room” of Changshu, Jiangsu, it offers a dining haven for local residents, blending the aromas of stir-fried dishes with a harmonious ambiance.
南枝向暖
South Branch Sign’s Warmth
以老广东味为餐饮发心，用新装潢演绎多样食味，常熟南枝记通过对颜色、质感与形态的把控，将餐饮区域营造出家庭之味，让“带家人吃饭，就到南枝记”超越语言与口号，成为店中可观可感的餐食与环境。
Inspired by the old Guang Dong flavors, South Branch Sign interprets diverse tastes through its new decoration. By controlling colors, textures, and forms, it creates a homely dining area, where the idea of “having a meal with family, go to South Branch Sign” transcends language and slogans, becoming a tangible experience of food and environment.
主门头处，纵横的彩色钢管板材交织出工业风格，反射出柔和光泽，斜置的穿插体块则用自由形态与柔和笔触与色彩展现出不羁趣味。在这自由现代的气息中，LOGO衬于童真笔触的浅淡颜色之上，与木饰卡座交映，温润而又质朴的观感就此形成。悬置半空的圆环显示器既增加了空间的动感趣味，也成为品牌文化与店面营销的重要输出平台。
At the main entrance, colorful steel plates intersect to form an industrial style with soft luster. Intersecting and slanted elements convey a sense of playfulness with a free-spirited touch of color. In this modern and free atmosphere, the logo stands against a pale color background with a childlike touch, harmonizing with wooden decorations to create a warm and simple atmosphere. The suspended circular monitor not only adds dynamism to the space but also serves as an important platform for brand culture and storefront marketing.
旧时记忆
Old memories
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