人人都是多彩生活家，在多巴胺缤纷世界里，你的快乐是什么颜色？
In a world brimming with dopamine and vibrant colors, where everyone is a connoisseur of colorful living, what hue represents your happiness?
Jeen是一个偶然，漫不经心，自由生长的初创品牌，拥抱变化，欢迎新事物。视觉设计是起点，MEEM HOUSE将琐碎的灵感，细腻的情绪，揉入摩登有趣的设计中。不囿时尚规则，于细节处，制造想象；不被风格定义，于随性间，自在表达。一生二，二生三，三生万物，四即是万物。四个红色小石头，流动的自然景观。曲线是一种动态的平衡，效仿南宋画家牧溪的《六柿图》，无问东西的禅意。
Jeen, an incidental and freely evolving startup brand, embraces change and welcomes novelty.Beginning with visual design, MEEM HOUSE intertwines scattered inspirations and subtle emotions into modern and playful designs.Unconstrained by fashion norms, we craft imagination in details and express freely in casual manner.One begets two, two beget three, and three beget myriad things – four red stones flowing like a natural landscape.
Curves symbolize dynamic equilibrium, echoing the Zen essence found in the Southern Song painter Mu Xi’s “Six Persimmons.”Fun inspiration, free emotions, it integrates modern and interesting design.Creating imagination in details; Expressing freely in a casual manner.
∇ 南宋画家牧溪的《六柿图》“Six Persimmons”by the Southern Song painter Mu Xi
∇ 视觉设计 Visual Design © MEEM HOUSE
电影《布达佩斯大饭店》的视觉与构图是无穷无尽的教科书，我们着迷于隐藏其中的复古未来主义，试图在Jeen的上海首店中将日常生活中的场景，转化成叙事构件的装置，移植到女性服装的零售场景。
Inspired by the visual aesthetics and composition of “The Grand Budapest Hotel,” Jeen’s Shanghai first store endeavors to transform everyday scenes into narrative elements within the realm of women’s fashion retail.
∇ 电影《布达佩斯大饭店》 The Posters of “The Grand Budapest Hotel”
∇ 空间概念图 Conceptual Diagram of Interior © MEEM HOUSE
∇ 轴测图 Axonometric Diagram © MEEM HOUSE
场地位于上海市的七宝万科广场，拥有一个喇叭口的平面布局，可惜门头中央有根承重柱。我们打开主立面，一道白色手工砖的微曲门头，空间秩序开始遵循场地的结构开始变化。唯一的立柱，我们不能消解，那就强化。包裹立柱，以此为支点，新造一个屋中屋，随着柱子的旋转角度让喇叭口的空间拥有了新的轴线，流线也自然而成。
Located in Shanghai’s Qibao Vanke Plaza, the site’s layout features a trumpet-shaped floor plan with a central load-bearing column. Opening the main facade, a subtly curved entrance of white handmade bricks initiates a spatial order aligned with the site’s structure. Embracing the unavoidable central column, they enhance its prominence by enveloping it. This creates a house within a house, establishing a new axis for the trumpet-shaped space as the column rotates, naturally forming streamlined flows.
树瘤板拥有鲜明的质感和纹理，复古而不陈旧，大面积运用在空间与道具中。通过统一材质形成体块，构成收银、试衣间、仓库等功能区域。树瘤板形成面与体积，亮面不锈钢勾勒线条与边界，并通过标识的图文暗示，我们将洗衣机、音响、黑胶唱片，首饰盒和电梯厅等日常生活物件和场景设计道具，装置或家具。
Distinctive in texture and retro yet not outdated, tree burl panels are extensively used in space and props, unifying material to shape functional areas like cashier, fitting rooms, and storeroom. Bright stainless steel outlines lines and boundaries, while symbols and graphics hint at daily life objects, scene design props, installations, or furniture.
如何快乐？做为设计师，我们的最直接答案就是颜色。多巴胺穿搭源自道恩·卡伦（Dawnn Karen）的作品《穿出最好的人生》,是一种时尚哲学，利用鲜艳、明亮、富有活力的颜色和图案来增加个人愉悦感和自信的穿着方式。时尚穿搭可以制造多巴胺，我们以色彩拼贴的“多巴胺衣橱”作为空间构件，让空间拥有愉悦的情绪。
As designers, the most direct answer to happiness is color. Taking inspiration from Dawnn Karen’s work, “Dopamine Dressing,” a fashion philosophy using vibrant, bright, and energetic colors to enhance personal joy and confidence, Jeen incorporates a “Dopamine Wardrobe” as a spatial component, infusing the space with a joyful ambiance.
愉悦、能量、自在、摩登，即是JEEN。
Joy, Energy, Ease, Modern – that is JEEN.
∇ 立面 The Storefront © Voyager 21
∇ 入口 The Entrance © Voyager 21
∇ 内部空间 The Interior © Voyager 21
∇ 空间标识 Signage in the Space © Voyager 21
∇ 内部空间 The Interior © Voyager 21
∇ 收银台 The Cashier © Voyager 21
∇ 试衣间标识 Signage of the Fitting Room © Voyager 21
∇ 内部空间 The Interior © Voyager 21
∇ 平面图 Floor Plan © MEEM HOUSE
项目信息
项目名称：多巴胺衣橱，Jeen上海首店
项目地址：中国，上海市
品牌名称：Jeen
设计单位：MEEM HOUSE
设计总监：秀子
主创设计师：李璞
空间设计团队：李鹏，张浩然，林晨
平面设计团队：陈思雨，吴凌艳
机电顾问：王必虎
施工单位: 上海全靓装饰设计工程有限公司
照明供应商: 集巨照明
道具供应商：南通市沐阳道具有限公司
空间摄影：Voyager 21
设计时间：2023.09至2023.10
施工时间：2023.10至2023.11
项目主材：树瘤板，水性漆，镜面不锈钢，瓷砖
Project Name: Dopamine Wardrobe, Jeen Shanghai First Store
Project Location: Shanghai, China
Client: Jeen
Design Studio: MEEM HOUSE
Design Director: Xiuzi
Lead Designer: LI Pu
Interior Design: LI Peng, ZHANG Haoran, LIN Chen
Graphic Design: CHEN Siyu, WU Lingyan
MEP Consultant: WANG Bihu
Construction Company: Shanghai Quanliang Decoration Design Engineering Co., Ltd.
Lighting Supplier: JIJU Lighting
Props Supplier: Nantong Muyang Props Co.,Ltd.
Photography: Voyager 21
Design Period: 09.2023 to 10.2023
Construction Period: 10.2023 to 11.2023
Key Materials: Tree Burl Panels, Water-Based Paint, Highly-Polished Stainless Steel, Ceramic Tiles
