导言 “新办公”品牌畅想
New WAY OF WORK
启动华润办公品牌IP 为华润中心的品牌价值提升赋能 CR LAND→MIX LAND
商业+住宅+办公 写入国际化品质理想 大写的MIX融合多元精神、品牌活力
承载无尽的新办公场域理想
A new workspace IP of CR Land to empower the brand value of the CR Center CR LAND→MIX LAND
The mix of commerce, residence and office presents world-class quality, conveys diversity and brand vitality,
and carries the infinite imagination about new workspace.
海口华润中心，以商业+住宅+办公的融合DNA，写入国际化品质理想
Haikou CR Center, a world-class development that mixes commerce, residence and office
以“万象城”为核心，集购物中心、写字楼、星级酒店、高尚住宅等诸多功能于一体的大规模、综合性、现代化、高品质的标志性商业建筑群，用站在行业发展最前沿的姿态、视角和专业能力，大胆赋予城市区域土地新的价值。大写的MIX呈现新办公IP，以品牌价值导向为使用者提升赋能，为城市肌理建设和人们的生活理想提供更多的可能。
Haikou CR center is a large-scale contemporary landmark complex constructed with high standards of quality. Centered around The Mixc, it encompasses various functions including retail shopping, office spaces, luxurious hotels, and upscale residences. It boldly injects new value into the urban area with a leading gesture, visionary perspective and utmost professionalism. The keyword “MIX” is highlighted to present a new workspace IP in line with the brand values to empower the users, and to unveil more possibilities to urban construction and an ideal life.
“新高度”设计诠释
New Height
突破原始界限 触摸品牌价值新高度
不仅仅是营销中心 为办公空间寻找新的打开方式
The project breaks the boundary of the brand, to achieve a new height in its brand values.
Being more than a property sales center, it unveils a new look of workspace.
以三大全新理念为核心策略，铺开以“MIX LAND”为概念的设计场域
Three creative concepts unfold a space realm themed on “MIX LAND”
IN GALLERY
以新国际形象开启接待首印象
IN PARK
以新理想方式开启洽谈轻松氛围
IN WORK
以新品质呈现未来办公场域
IN GALLERY, greets the visitors with a new international image.
IN PARK, creates a relaxing atmosphere for conversations through a new ideal.
IN WORK, presents a workspace that features a new quality.
TOMO团队通过梳理空间功能形态、优化平面布局，紧贴使用功能动线打造视觉磁力点，以整体规划的精巧构思，结合建筑基底呈现流畅的使用体验。
In this project, TOMO Design optimized the functional layout on the plane, and created captivating visual experiences aligned with the circulation routes. With thoughtful overall planning, the design brings smooth user experience based on existing architectural conditions.
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