法租界里的都市庄园

Urban Gastronomy in Shanghai’s French Concession

 

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阿珍与大田坐落于见证魔都百年风华的衡复风貌区,不仅素有东方香榭丽舍大道的雅誉,也云集了上海图书馆、上海交响乐团、上海话剧艺术中心等艺术场所,无疑是这座城市一张无可替代的文化名片。

The Joye & Sam Lifestyle Market is located in the French Concession district of Shanghai, surrounded by a century worth of cultural heritage and atmosphere. Known as the Champs-Elysées of the East, the area is the city’s cultural hotspot, and is the home of various landmark institutions such as the Shanghai Library, the Shanghai Symphony Hall and the Shanghai Theatre Arts Center.

 

Level 1:邻里市集 – A Culinary Celebration

Level 1: Neighborhood Market – A Culinary Celebration

 

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阿珍与大田一层的设计主要以零售为主,通过食物作为媒介,连接艺术与生活,打造了世界首家“食艺复兴”综合商业体,这里不仅仅是“美食游乐园”,而是要回归到食物真正的含义:人情味地把人链接起来;是喜悦、治愈的能量,是回归市集的社区文化。

The first floor design of the lifestyle market focuses on retail, and connecting the arts and lifestyle through the medium of food; In which, creating the world’s first “Food Renaissance” integrated commercial experience. This isn’t just a “culinary carnival”, but also a tribute to the true value of food: a warm touch that brings people together; It’s a place of joy, soothing, and draws back to the cultures of a marketplace community.

 

∇ 一层轴测图

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1.轻食·中央车站-咖啡烘焙区

Central Hub – Light Snacks, Fresh Roasted Coffee

 

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我们跟随农场花园车厢明档走进室内,在这些灵活的层架里挑选来自全球各地精挑细选的人气单品。随即被月台体块造型的吧台吸引住,通过造型细节,蒙太奇的转接手法增添了逛吃的趣味性。

The farmhouse-esque display shelves and garden carriages charmingly present the selection of trendy items from around the world to customers. The snack bar’s elegant design acts as the visual anchor of the space, and adds in a layer of fun to the overall “food carnival” experience.

 

西式餐区的的茶水甜品台和轻食台融合了现代的设计手法和经典的文化元素,打造出独一无二的体验感,仿佛置身于文艺电影场景中享受租界生活气息的下午茶。

The design of the western snack bar combines modern elements with hints of French Concession vibes, providing a chic and stylish atmosphere for the customer’s afternoon tea experience.

 

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自然的材料赋予到地面,墙面还有吧台。其他的家具保持木头和艺术砖感的原始肌理,空间的质朴确又精致。

Eco-friendly materials are used for the flooring, walls, and bar cladding. Furniture throughout the project retains the aesthetic of natural wood and tiles, bringing forth a space that feels organic, pleasant and tasteful.

 

精致的黄铜色标志指示标识营造出一种候车大厅的感觉,同时可以很快起到空间引导作用对应下面的售卖。

Delicate brass signages create an atmosphere of a bustling waiting hall, and provides a clear guidance for visitors to the other areas of the space.

 

2.美好市集-生鲜超市

Fresh Food Supermarket

 

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这是一个创意的尝试,将市集文化引入进来,设置灵活的明档摊位、快闪即兴演出、多元零售货架以及混搭的家具摆件共同打造充满好物的美好市集。

Here, the designers recreate an open market through the use of flexible booths, pop-up displays, movable retail shelves, and a mixt of different types of seating arrangments to create a relaxed and attractive market full of interesting products.

 

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精心设计的标识很好的辅助我们快速定位到自己想要的货区,通过颜色和字体也将货物进行了空间上的划分。

Clear signage allows customers to quickly locate the areas they’re looking for, while products within specific sections are arranged by brand and color.

 

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洞洞木板和暖色瓷砖的搭配让陈设空间跟温馨和透气,很好的回应了都市农场的氛围。

The combination of perforated wood panels and warm grey tiling gives the space a comfortable and fresh ambience, aligning with the overall urban market theme.

 

同时对着我们内走道也有一个入口,一方面我们尽量打开可视面,木材的使用加入自然的元素,同时加入了吧台面,同时兼顾超市以及面店明档。

In addition, there is an alternate entrance accessible from the building’s public corridor, where the designers have provided glazed surfaces to provide views into the main space. Wood paneling connects the internal façade to the market. The service counter adjacent to the corridor gives the employee visual access to both the supermarket area and noodle shop stalls.

 

3.面点庄园-美食明档区

Gourmet stalls area – Chinese Noodle Counter

 

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面点区是珍田面艺的展示窗口和体验中心,在陈设区设置了面点介绍和面艺工艺的艺术展示,格栅造型的面馆吧台以拉面为灵感,用格栅造型还原面点加工工艺,体验一站式“吃、逛、学、展”。

The display area of the Noodle Counter provides an opportunity for customers to see and experience the traditional technique of Chinese noodle making. The noodle bar counter employs a grid structure design to showcase the various stages of creating Chinese noodles from scratch, allowing visitors to enjoy a one-stop “eating, shopping, learning experience”.

 

4.阿珍客厅-健康深化体验馆

Joye&Sam Life Experience Museum

 

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将居家感的陈列引入阿珍的客厅,在这里,如同走进了阿珍家,客厅里陈列着他的珍藏好物。同时这里又是关于健康和生活方式的品牌空间,我们使用环保材料欧松板、瓷砖、微水泥营造居家氛围。

The Life Experience Museum is a homey space; It brings a range of specialized health and lifestyle brands into a casual and engaging retail environment, akin to a public living room. The designer has used eco-friendly materials such as particle boards, ceramic tiles, and micro cement to create a warm and tranquil space for customers.

 

协同金属层架的设计,设计将标识的使用最大程度便捷化,可调节,设计简洁利落,一切皆围绕后期的灵活调整。

The signage here utilizes a metal shelf system for support. Its simple design and appearance allow for easy adjustment in the future. Everything is designed to be as convenient and practical as possible, without sacrificing aesthetic effectiveness.

 

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另一侧则是全部的可调节层板,也充满了机动性,可以陈列货物,衣服。同时木质的材料也温馨亲切。

Fully adjustable shelves are designed for the display of food products and clothes. Wood shelves on the opposite wall provide warmth and a friendly appeal to the space.

 

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墙上的标识对B1层空间做了一个概览——这是“酒”的天地,“酒”的博物馆,带着好奇心继续探索,体验“日超夜酒”的魅力。

Integrated wall signage provides an overview of the B1F -the world of liquor. Adventurous customers are invited to explore and enjoy the wind library’s charm. It is a curated environment aimed at providing the most intriguing experience .

 

Level B1.食艺盛典-An Immersive Experience

Level B1.The Art of Food – An Immersive Experience

 

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阿珍与大田地下一层的设计主要一酒和餐饮为主,结合灯光与当代艺术,酒窖的氛围中展现食艺文化,缔造绚丽独特的品酒体验。空间蒙太奇拼贴,将不同主题错叠交织在一起。

The basement floor of the Joye & Sam Lifestyle Market is predominantly focused on wine and fine-dining. Combining an expressive lighting scheme with a contemporary aesthetic, the gastronomy is put on display in an atmosphere reminiscent of an upscale wine cellar. It provides a striking setting for an unique experience. Different areas connect and intersect, forming a spatial collage which interweaves various tastes and themes together.

 

∇ 负一层轴测图

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设计师把幻想中的老法租界的泳池广场带入空间。老上海装饰主义,法租界的法式浪漫线条引入客户的体验中。在泳池吧边喝酒,广场听歌餐饮,艺术与音乐交织在一起,充满了历史感与魔幻感。

The designer has integrated an elegant swimming pool theme into the space, recalling the romanticism of the historical French Concession era and upscaling it for the Lifestyle Market’s experience. Here, they can enjoy various chic drinks and hearty meal by the poolside.

 

5.转境楼梯

Transition Staircase

 

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走下楼梯,犹如闯进一间拥有10,000+瓶藏酒的“酒类博物馆”,为你带来1300多款来自世界不同产区的葡萄酒选择,围坐在旋转楼梯下的酒吧台,一边观摩调酒师的“表演”,一边学习酒品文化。

After landing at the end of the staircase, visitors are greeted by an impressive and curated space dedicated to wine: a collection of over 10,000 bottles and a selection of over 1,300 individual wines from all over the world. Customers seated around the bar under the spiral staircase have the opportunity to watch professional bartenders in action, while learning about the culture of wine.

 

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与旋转楼梯与吧台融为一体,成为空间的主核心之一,照顾空间里的不同功能片区。吧台的设计我们选取了Pool House的设计氛围,旋转式的打开人的视野以及心扉。

The spiral staircase and bar counter are structurally integrated to form an anchoring space, and the central visual element of the basement level. The bar is named as the ‘Pool House’, where the designer has incorporated a circular form to create an open and welcoming atmosphere all around.

 

6.珍藏酒庄

Collective Winery

 

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那些排列整齐的酒墙和高挑的酒瓶吸引着来访者的目光,美酒在灯光的照射下散发着诱人的香气和美妙的味道。

This area presents shelves of well-arranged and attractively lit wine bottles for customers to peruse at their leisure, with the enticing scent of opened bottles wafting through the air.

 

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为了最高程度的保留葡萄酒原有的风格、香气和口感,设置了足足占据一整面墙的恒温恒湿高级酒柜,陈列了各大名庄旧款。

In order to perfectly retain the aroma and taste of the wine, a high-end temperature and humidity-controlled wine cabinets have been installed along the end wall, displaying vintage bottles from various celebrated wineries.

 

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在这里,你可以参加精美的葡萄酒品鉴活动,体验到这些美味葡萄酒的独特风味和历史文化的魅力。这是一个让你沉浸在美酒佳肴、艺术和文化的完美之地,让你的味蕾和灵魂得到最好的滋养。

Here, visitors can participate in wine tasting activities and experience their extraordinary and unique flavors, as well as the charm of history and culture. It is the perfect place for visitors to immerse themselves in food, wine, arts, and lifestyle. It’s a place that nourishes taste buds and spirit with the highest of quality.

 

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除此之外,还有世界啤酒区、欧洲奶酪火腿吧、海鲜烧烤区,1:1的场景还原带你一站式体验原产地的正宗风味。

In addition, there is also a beer zone, an European cheese and charcuterie bar, as well as a seafood barbecue area. These various stalls bring customers wonderful and authentic products and flavors from their countries of origins.

 

7.舞台中庭-致敬摄影艺术作品的复古泳池

Staging a Tribute – A vintage swimming pool inspired by photographic art

 

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中庭以摄影艺术家杨福东拍摄的作品《国际饭店》为灵感,将泳池搬进了室内,大胆又前卫。通过艺术灯光装置打造成舞台,用来举办Live Music和活动主持。

Inspired by the avant-garde artwork “International Hotel” by photographer Yang Fudong, the designer has boldly placed a swimming pool in the center of the basement atrium. By doing so, they have created an unique feature which can also be converted into a stage, equipped with professional lighting suitable for hosting live music and events.

 

8.大田之宴

A Feast for the Senses

 

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作为阿珍与大田的核心亮点,不仅带来了时髦摩登的空间环境,还是按照米其林标准打造的高端餐厅:在拱形围合的红色空间犹如置身于激情与热情的海洋之中。从墙壁到天花,红色的水磨石地面,朱砂红的墙砖和红色调的艺术涂料装饰无处不在,营造出一种强烈的视觉冲击。这正是大田对宾客们发出的热情邀请。

The jewel of the Joye & Sam Lifestyle Market is the Michelin Star-standard restaurant, which can be found at the basement level. The modern aesthetic of its visually striking red interior features a curved half-arch on the side wall, creating an atmosphere of elegance and sophistication. Black terrazzo floor, cinnabar-red wall tiles, and red velvet drapes complete this immersive environment, offering a warm invitation to guests looking for a special place to enjoy a meal.

 

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在空间的镜头摆放着精美的玻璃杯,在灯光氛围的烘托下显得晶莹剔透,犹如一个个闪烁的宝石盒子。

Rare glasses are dramatically back-lit within niches of the restaurant’s end wall,creating an illuminated grid of bright, crystal-like boxes.

 

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伴随着激昂的音乐,美食和美酒丰盛齐备。华美的灯光照亮每一个角落,散发出诱人的香气。来宾们身穿艳丽的晚礼服,男士们穿着鲜艳的西装,女士们则穿着性感的长裙,吸引着所有人的目光。

Accompanied by live music, exquisite lighting, and the finest in food and wine, this restaurant offers an exceptional dining experience for its numerous guests.

 

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这是一个充满热情活力的空间,是欢庆和庆祝的象征。在这里,人们会度过一个充满兴奋和丰富的夜晚,留下难以忘怀的回忆。作为世界首家集零售+餐饮+酒窖+艺展+夜店为一体的“食艺复兴”综合商业体,阿珍与大田不仅为魔都带来一座好吃好逛又好玩的美食游乐园,也表达了人们对自然造物、人文精粹的珍惜与探索。

A warm and vibrant venue, it is a place for celebration and enjoyment. Guests can spend an unforgettable evening in the company of good friends, surrounded by stylish elegance and sophistication. As the world’s first comprehensive “Food Renaissance” experience – catering, wine cellar, art exhibits, and nightclub – the Joye & Sam Lifestyle Market offers an incomparable opportunity to enjoy a wide-ranging array of food and drink experiences in Shanghai – a place to explore, cherish, and savor creativity and culture.

 

∇ 负一层平面图

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∇ 一层平面图

零售店设计,店铺设计,商店设计,街边店铺设计,零售店设计案例,零售店设计方案,零食零售店设计,旗舰店设计,上海,阿珍与大田旗舰店,作意设计

 

项目信息

项目名称:阿珍与大田
项目类型:零售
设计方:作意设计咨询(上海)有限公司
项目设计:2022
完成年份:2022
设计团队:高伶丽,庄凯钧
深化团队:央川营造
施工团队:上海恒品装饰工程有限公司
项目地址:上海市徐汇区衡山路8号
建筑面积:2000㎡
摄影版权:studio SZ, Justin Szeremeta
材料:瓷砖、微水泥、水磨石、涂料、玻璃

Project Name: Joye & Sam Lifestyle Market
Project Type: Retail
Designer: Zuoyi Design Consulting (Shanghai) Co., Ltd.
Project Design: 2022
Completion Year: 2022
Design team: Lingli Gao, Rick Chuang
LDI: Yangchuan Construction,
Construction: Shanghai Hengpin Decoration Engineering Co., Ltd.
Project Address: No. 8 Hengshan Road, Xuhui District, Shanghai
Construction area: 2000m2
Photography Copyright: studio SZ, Justin Szeremeta
Materials: Ceramic tiles, microcement, terrazzo, paint, glass

 

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