行业特征 Industry characteristics
当今是一个创意的时代，多数创意空间只停留在临摹新资讯的新奇上，而缺少自身行业或者空间应有的内涵和特征。
Today is an era of creativity, where most creative spaces only focus on copying the novelty of new information, lacking the connotation and characteristics of their own industry or space.
大横琴观瓷艺述馆，毗邻港澳，坐落于横琴自贸区，以陶艺文化为窗口，面向大湾区乃至世界。如何让今天中国区域性的陶瓷文创产品带着自己应有的姿态表达在世人的心里。我们不光要满足项目的基本运行功能，还需要在行业的属性中进一步挖掘，力图在参观者心中留下深刻的印象。
Located in the Hengqin Free Trade Zone, adjacent to Hong Kong and Macao, the Dahengqin Porcelain Art Exhibition Hall is open to the Dawan District and even the world through the window of ceramic art culture. How to make today’s regional ceramic cultural and creative products in China express themselves in the hearts of the world with their due attitude. We not only need to meet the basic operational functions of the project, but also need to further explore the industry’s attributes in an effort to leave a deep impression on visitors.
于是传统的“窑”的概念应运而生，我们的设计由此展开。
The traditional concept of “kiln” emerged as the times require, Our design unfolds from this.
设计手法 Design techniques
空间的叙事和音乐一样，可以华丽、可以流行、可以抒情、可以歌颂、也可以悲怆……
The narrative of space, like music, can be gorgeous, popular, lyrical, eulogizing, or pathetic……
这次我们在空间中设定的材料元素极单纯，只强调白色和粗粝的红砖进行对撞；其它辅助材质都是用来强化这个对比关系的，这种对比关系形成很强的视觉冲突感。为此，我们在选择样板时刻意选定了一款很平常的红砖，并强调在砌筑时保留混凝土砂灰砌筑的缝隙来强化我们预设的视觉效果。这样一来不但可以很好的控制成本，重要的是选择这样的材料和工艺在这个浮夸的时代，需要设计决策者有足够的定力、勇气和担当。事实证明我们的选择是对的，并且这样的效果是普罗大众也可以全然接受的。如果你仔细感受这个空间，它是有某种情绪的。
This time, the material elements we set in the space are extremely simple, emphasizing only the collision between white and rough red bricks; Other auxiliary materials are used to strengthen this contrast relationship, which creates a strong sense of visual conflict. To this end, we deliberately selected a very common red brick when selecting the template, and emphasized that the gaps in the concrete sand mortar masonry should be retained during masonry to enhance our preset visual effect. In this way, not only can cost be well controlled, but it is important to choose such materials and processes in this grandiose era, requiring design decision-makers to have sufficient determination, courage, and responsibility. Facts have proven that our choice is correct, and such an effect can also be fully accepted by the general public. If you feel this space carefully, it has some kind of emotion.
人与空间 People and Space
设计营造的整体张力，似乎很容易把体验者置身于一个近乎冷漠的空间中。我们希望达到这种近乎不友好的空间表达，反而刻意使人的思绪和空间相对独立开来，进而产生自我反思。不自主的从内在产生一种相对关注的审视状态，督促人与陈列物品之间产生互动。这就好比展览馆或者博物馆，空间中最强调的就是人和物品之间的关系，其它所有的设置都是用来辅佐这个重要功能的实现。
The overall tension created by design seems to easily place the experimenter in a space that is almost indifferent. “We hope to achieve this almost unfriendly spatial expression, but instead deliberately separate one’s thoughts and space, thereby generating self reflection.”. An involuntary and inwardly focused state of scrutiny promotes interaction between people and displayed items. This is similar to an exhibition hall or museum. The most important thing in space is the relationship between people and objects. All other settings are used to assist in the realization of this important function.
产品呈现 Product Presentation
根据我们过往对类似空间的处理经验，我们有意的克制空间本身的设计元素和语言。这样正是为了给未来林林总总的产品呈现留有足够的表现余地。反之，如果在基础空间中表达太多所谓的设计元素，到了真正的主角（产品）陈设后，空间的层次就会主次不分，表达意图本末倒置。凌乱无章的空间很难让人们建立视觉上的浏览次序，尤其是有大量不同类别、不同材质的产品展示空间。
Based on our past experience in dealing with similar spaces, we intentionally restrict the design elements and language of the space itself. This is precisely to leave enough room for performance in the future of a myriad of products. On the contrary, if too many so-called design elements are expressed in the basic space, when the real protagonist (product) furnishings arrive, the level of space will not be divided between primary and secondary, and the expression intention will be reversed. It is difficult for people to establish visual browsing order in a cluttered space, especially with a large number of product display spaces of different categories and materials.
产品分类 Product classification
参观动线 Visit the moving line
独立灯效 Independent lamp effect
通过设定参观动线和独立展区，我们巧妙的化解了这个原始空间中的许多问题。这些展区恰好把原结构的巨大立柱包含在内，规避了它在空间中的突兀感。连同展区在内的窑形结构随机分布在展厅中，形成了空间独特的基调。
By setting up tour routes and independent exhibition areas, we skillfully solved many problems in this original space. These exhibition areas just include the huge columns of the original structure, avoiding its abrupt sense in space. Kiln shaped structures along with the exhibition area are randomly distributed in the exhibition hall, forming a unique tone of the space.
由于产品不同的特质、颜色、质感，在每个独立展区，都分别用了不同的灯光模式，使不同的产品在相应的灯光下得以完美的呈现。
Due to the different characteristics, colors, and textures of products, different lighting modes are used in each independent exhibition area, enabling different products to be perfectly presented under corresponding lighting.
独立展厅本身就是对人情绪的管理，在此，他可以相对宁静的与产品对话，而不受整场复杂因素的干扰。其实人是怕开放性选择的，由于人自身的选择困难，会大大削弱产品的呈现状态。
The independent exhibition hall itself is the management of people’s emotions. Here, it can converse with products in a relatively calm manner, without being disturbed by complex factors throughout the exhibition. In fact, people are afraid of open choices. Due to their own difficulties in choosing, the presentation of products will be greatly weakened.
∇ 轴测图
空间的机动性和可塑性 Mobility and plasticity of space
在公共空间的部分，我们设有主要的用于工作沟通的大茶台，建立了空间交互的基础格局；在此处设有用于产品演播或者小型会议以及沙龙的视频功能。空间中所有休憩的椅子都可以因需组合，满足各种机动功能需求。
In the public space, we have set up a major tea table for work communication, establishing a basic pattern of spatial interaction; Here, there are video functions for product shows, small conferences, and salons. All resting chairs in the space can be combined as needed to meet various mobility functional requirements.
∇ 多种场景模式 Multiple scene modes
∇ 平面图 Plan
项目信息
项目名称：大横琴观瓷艺述馆
项目类型：展览展示
项目地址：广东珠海横琴国际科技创新中心8号楼
项目面积：490㎡
设计单位：珠海借光建筑空间设计有限公司
服务内容：室内设计
设计时间：2022年08月
施工时间：2022年09月-12月
项目甲方：大横琴观瓷艺述馆
项目状态：完工，运营中
Project Name: Dahengqin Porcelain Art Exhibition Hall
Project Type: Exhibition
Project address: Building 8, Hengqin International Science and Technology Innovation Center, Zhuhai, Guangdong
Project area: 490 ㎡
Designer: Zhuhai Jieguang Architectural Space Design Co., Ltd
Service content: interior design
Design time: August 2022
Construction time: September to December 2022
Project Party A: Dahengqin Porcelain Art Exhibition Hall
Project status: Completed, in operation
