诠释地产新风尚，探索时代新都市GOGO MALL
——献给自带光芒的新世代菁英
TOMO DESIGN Conceives Gemdale • Cosmo Sales Center Based on the Theme of “GOGO MALL”
— To a New Generation of Urban Elites
每个时代都有自己的ICON，
他们领衔于时代的最前沿，
追寻着最有态度的时代精神。
金地，从时代前沿的理解出发，
以全新·至尚系列，
重新定义新世代都市菁英，
GOGO MALL奢享精致生活。
Icons at every age,
play a role of leading the way,
while also pursuing the spirits of the times.
Gemdale,
based on its understanding of the era,
develops a brand new property series COSMO,
which redefines the luxury, exquisite lifestyle of the new generation of urban elites through GOGO MALL.
悠然闲散却不失大都会风范，不拘一格的新都市生活务实却又精致。关于品质奢享的都市生活，探索我们脚下的土地，如何影响我们，这至关重要。因此我们希望能借由COSMO新系列传递这份强烈的情感，以“游艇”意象与浪潮属性构建高雅且暗扣主题的商业氛围，嵌入都市精品体验馆般的高奢品质，让城市的繁华景象踏浪而来，乘浪而现。追寻着时间的索引，感知现代都市的精妙演绎。
New urban life here is leisurely, uninhibited, rich and exquisite. Before creating a quality, luxury urban life, exploring how the local context affects us is of great significance. In light of it, TOMO DESIGN hopes to continue this strong emotional link by conceiving GOGO MALL, an upscale, exquisite and quality experiential sales center awash with an elegant commercial atmosphere and closely related to the imageries of “yacht” and “waves”, subtly interpreting the prosperous scenes of the modern city in chronological order.
PART ONE
Vigorous-Sunrise
GO FOR HAPPINESS-精致生活的启程
主立面玻璃砖材料的运用，以商业艺术化的视觉呈现，可调节发光灯箱作为吸睛点的同时，彰显着“COSMO LIFE”的理念内核，让时尚成为一种可感知的具象体块。大型艺术装置“都市表情”，以标志性的笑脸装置作为商业氛围的呈现，带来强烈且有记忆点的视野冲击，同时传达着积极乐观的生活态度：城市需要阳光快乐与积极的态度！
The wall at the entrance, made of glass bricks, is presented in a commercial and artistic manner, with adjustable luminous box attracting visual attention. It highlights the core of the concept “COSMO LIFE”, turning fashion into a tangible block. The large art installation “Urban Expression” characterized by iconic smiley faces complements the commercial ambience of the space, brings a strong and memorable visual effect, and expresses a positive and optimistic attitude towards life. The city is exactly in need of happiness as well as a positive attitude.
弧形元素贯穿的前台区域，温和却不失质感的仿金属弧形背板，赋予空间体量上的雕塑感，呈现独特的美学逻辑。延续弧形语汇的花艺装置是质感金属与雅致花艺的巧妙组合，进一步昭示着空间的高贵感，以细节阐释高奢风范。
Arc-shaped elements permeate the reception desk. The gentle, textured metal-like arc-shaped background panel gives the space a sense of sculpture, whilst showing a unique aesthetic logic. The floral installation above, composed of textured metal and elegant floral art and continuing arc-shaped expressions, further reveals the noble touch of the space and interprets a luxury style through details.
PART TWO
Elegant-Morning
GO CHIC–商业与艺术的合奏
我们将空间糅合融入时尚、设计、艺术、商业、精品生活体验，像咖啡艺廊与零售展陈空间，合二为一。如今的地产营销空间，不仅仅只代表着自身的品牌名称，更延伸成为了精致生活的形容词，更成为了创新的零售概念、运营企划与视觉营销的新符号。其精品百货概念的植入渲染出高端的商业氛围，皮革编织展示架阐释高雅品质，商业与艺术的双重奏进一步升华空间质感。
TOMO DESIGN incorporates fashion, design, art, commerce and exquisite life experience into the space. For instance, coffee area and retail display area around are integrated into a whole. Sales center today not only represents its property brand, but also becomes a new symbol of exquisite life as well as innovative retail concept, operation, planning and visual marketing. The boutique retail concept produces a high-end commercial vibe, while the woven leather display rack reveals elegance and quality. Commerce and art together improve the spatial touch.
PART THREE
Charming-Midday
GO FOR OCEAN–联结情绪的自然之韵
万里长江从这里奔腾入海，浩瀚的大海又在这里与大江拥抱，无际无涯。独特的南通文化生成于独特的自然环境中，无不被长江的奔腾不息、不可阻挡和大海的包容万物、气势磅礴所倾倒。沙盘区域的打造，是设计师对于南通在地性的思考，仿若从黄金海岸踏浪而来的沙盘，以虚实结合以形体现其临海属性。
The distinctive culture of Nantong is derived from the unique natural environment, where the unstoppable Yangtze River flows into the sea and in turn the vast, inclusive and magnificent ocean embraces the river. Drawing inspiration from Nantong’s local context, TOMO DESIGN creates a property models area with the features of beach and waves. The form that combines virtuality and reality reflects Nantong’s coastal location.
PART FOUR
Pleasant-Afternoon
GO FOR NATURE–自在随心的无边界社交
现代艺术与自然曲线的融合呈现，使得空间的艺术性与高级感并存。弧形元素流淌在空间各处，随心休闲的形态得以洞见。在这里，精致奢华的视觉体验与轻松随性的状态得以平衡。软装陈设以布艺、艺术装置为主，给人以休闲与美感并存的氛围体验。
The fusion of modern art and natural curves endows the space with both artistry and elegance. Arc-shaped elements run though the overall space freely. Here, an exquisite, luxury visual experience and a relaxing, casual feeling achieve a perfect balance. Interior decorations are mainly fabrics and art installations, bringing a leisurely experience in an aesthetic atmosphere.
原创的艺术装置树，黄铜材质的金属叶片与照射进来的阳光交相辉映。斑驳的树影与下方落座交织，蔓延之处，形成独特的空间小幅景观。
There is an original tree-shaped art installation in the space. Its brass leaves and natural sunlight complements each other. Mottled tree shadows fall on the seats below, leaving small unique landscape in the space.
结合空间中围合布局到微妙细节，皆可领略其精奢质感，在新兴的社交式的座椅摆放，消减了公共空间的心理边界。从整体场中感受现代都市生活的极致细腻与品质生活。
The enclosed spatial layout combined with subtle details embodies an exquisite, luxury touch. The new style of seating arrangement is convenient for socializing, and meanwhile eliminates the psychological boundary in the public space. The whole space enables people to experience a fantastic, delicate and quality modern urban life here.
以自然为设计坐标，用艺术抽象化手法提取海浪特征，融合金地主题IP形象，打造儿童友好的温馨空间，引导启发儿童对于大自然的想象。
The design team blends natural elements into the space, extracts the features of waves in an abstract way, and fuses the thematic symbol of Gemdale into the children-friendly warm space, evoking kids’ imagination about nature.
PART FIVE
Relaxing-Twilight
GO FOR LEISURE-复古摩登的生活美学
“第三空间”休闲咖啡区域的植入，将都市生活场景引入空间，也最能体现一个城市的多样性和活力，叙述着现代先锋的品格态度，设计结合艺术与自然木质材料的使用，营造出温暖和谐的艺术空间。VI导视以翻牌器的形式呈现，营造了营销中人与人，体验中人与空间、联结、互动、交流情感的场域，进而创造价值。
The coffee area introduces urban life scenes into the space, mirroring the diversity and vitality of the city and narrating a modern, avant-garde character and attitude. Combined with art and natural wooden materials, the design creates a warm, harmonious art space. With flipper applied to the VI design, TOMO DESIGN establishes a venue convenient for the connection, interaction and emotional exchange between people and people, people and the space, thereby creating value.
下沉式设计布局巧妙地释放了空间的层高，创造更优的空间体验。利用空间立柱，供以周边与商品展示，在本身的功能之外附加商业属性，进入其中便仿若遇见一处充满小惊喜的高档咖啡角，得以畅享片刻的精致生活。
The sunken design helps cleverly release the height of the space, hence bringing a more pleasant experience. In addition to structural supporting function, the vertical columns are endowed with extra commercial attribute, displaying a variety of products. The upscale coffee area full of surprises allows people to enjoy an exquisite life.
PART SIX
Peaceful-Night
GO FOR SALON–甲板风情的典雅落幕
夹层借拟游艇的甲板形态构架出夹层茶廊，重现置身游艇的体验。它创造了一个让人们可以脱离繁忙日常生活，享受宁静和放松的避风港。亦是，尊享体验精彩活动的场所，远离喧嚣的机会。巧妙布局提升服务效率，富有质感的陈列与高雅休闲的情怀相得益彰，围合出有如精致沙龙般的仪式感场域。空间在容纳茶文化之外，也可以进行烘焙、展演等多维活动，成长型的空间为未来活动转换也预留了可能性。
The tea lounge on the mezzanine level is inspired by the form of deck, making people feeling like being in a yacht. It provides a comfortable retreat in which people can escape from their busy daily life and enjoy peaceful and relaxing moments. Also, it can function as a venue for exciting activities, away from the hustle and bustle of the city. Its ingenious layout raises service efficiency, and the display extends the elegant and leisurely vibe, mutually enclosing an exquisite salon-like space filled with a sense of ritual. Besides tea culture, this area can accommodate many activities such as baking and performance. It’s a “growing” space that provides flexibility for various future activities and possibilities.
挥洒自如的设计笔触描绘出好莱坞般的电影情境，置身其中，繁荣都市的精致缩影便纷纷展开，显性商业价值从形到意的贯彻，让这场视觉盛宴营造出至尚生活的上乘品质，融合精致感的高端生活随之而现，带来别具一格的奢华体验。
Free design languages portray a Hollywood film-like spatial scene which covers the characteristics of the prosperous city and reveals a strong commercial ambience. The space creates a visual feast, accentuating the superior quality of Gemdale’s property series COSMO, integrating with exquisite lifestyle and bringing a unique luxury experience.
健康至尚，让呼吸升为一种享受；
新潮至尚，让风格成为一段经典；
个性至尚，让自我成为一道光芒；
科技至尚，让出入成为一种优雅。
至尚生活，GOGO MALL，
追寻精致奢享的一天。
Healthy COSMO makes breathing enjoyable;
Trendy COSMO makes style classic;
Personalized COSMO makes people protagonists;
Technological COSMO makes life elegant;
GOGO MALL pursues an exquisite, luxury lifestyle.
项目信息
项目名称：金地至尚GOGO MALL营销中心
项目管理：金地集团华东区域公司
项目地点：中国南通
项目面积：1,200平方米
项目时间：2022
设计机构：TOMO DESIGN東木筑造、TO ACC
主持设计：陈贤栋、肖菲
设计团队：刘昊、林泓憬、符宝、余冰、王康企
配饰设计：田雨鑫、张雅雯、何婧、王淇
项目摄影：秋信
技术支持：光宴盛品灯光设计（深圳）
主要材料：肌理漆、铝板、玻璃砖、云山石材、木地板、不锈钢
Project Name: Gemdale · Cosmo Sales Center, Nantong
Client: Gemdale Corporation (East China Region)
Location: Nantong, China
Area: 1,200 Square Meters
Completion Time: 2022
Design Studio: TOMO DESIGN, TO ACC (http://www.tomodesign.cn)
Interior Design: Uno Chan, Xiao Fei
Cooperative Design: Daniel, Reed, Bao Fu, Ice, Calum
Decoration Design: Tin, Maple Zhang, Ho Ching, Amber
Photography: Kevin
Technical Support: G.art Lighting Design (Shenzhen)
Main Materials: Textured Coating, Aluminium Plate, Glass Brick, Marble, Wooden Floor, Stainless Steel
