“没有人是一座孤岛，可以自全，每个人都是大陆的一片，整体的一部分。”
——英国诗人约翰﹒多恩
互联网时代，人与人、人与社会连接的方式越来越丰富，但内容却越来越苍白，每个人就如一个个独立而流动的原子，在淡漠疏离的城市背景下疲于颠簸，成为精神上的流浪汉。本案择址于江阴忠义街区，设计团队从建筑、空间出发，藉由商业形态、品牌文化、消费体验及现代美学的有机结合，力求实现与外部街区、环境建立更融洽的交互连接。
In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.
为延续店面与新中式建筑外观的一脉相承，门头设计因势随形，透过凝练的线条、丰富的体块、鲜明的色彩实现多维度的统筹与平衡，确保二者的融合不会产生对立式的割据。
In order to continue the store and the new Chinese architectural appearance of the same line, the storefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.
主次入口的分布因地制宜，塑造出内部流动性的空间，将各个功能区域有秩串联。既便于顾客的快捷往返，又能有效缓解人流的拥堵压力，使店铺价值达到最大化。
The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.
入口处的立体几何造型让人耳目一新，方与圆的碰撞，打破了横平竖直的常规格局。素净的基底缀以活泼亲和的CoCo橙，打造简约时尚的第一视觉体验的同时，诠释出更趋年轻化的品牌风貌。
The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendly color of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.
把手的造型灵感源自于品牌的首字母“C”，艺术语汇和品牌LOGO在虚实之间交错，即具有独特的辨识度，又彰显现代的高级感。
The shape of the handle is inspired by the initial letter of the brand “C”. The artistic vocabulary and the brand LOGO are interlaced between the virtual and the real, which has a unique recognition and highlight.
外摆区的设计模糊了室内外空间的界限，满足运营功能的同时，将顾客与街道联系到一起。通过情景式的互动跟消费者建立情感交流，使之沉浸在商业街区的悠闲氛围中。
The design of the swinging area blurs the boundary between indoor and outdoor space, satisfying the operational function while connecting the customer with the street. Designers establish emotional communication with consumers through situational interaction, so that they immersed in the leisure atmosphere of the commercial district.
推门而入，室内沿袭了外观的简约与内敛，以奶茶色和高级灰为主调，辅以原木、浅绿，为空间注入清新、自然的意蕴，奠定一种温馨、治愈的社交氛围。设计师运用现代建筑思维方式，从曲线与直线的组合中，撷取并延伸出有规律的形体来构筑空间关系，打造通透开阔、层次分明的餐饮环境。
Walking in, you will find that the interior follows the simple and restrained appearance with milk tea color and senior gray as the main tone, supplemented by logs and light green, injecting fresh and natural meaning into the space and laying a warm and healing social atmosphere. Designers use modern architectural thinking, from the combination of curves and straight lines, extract and extend the regular form to build a spatial relationship and to create a transparent, open, hierarchical dining environment.
桌椅家具摒弃了尖锐的棱角，多以圆润柔和的线条示人，灵动且充满张力，颇具几分大象无形的淡泊之意。木材的肌理与皮革的质感在空间中糅合，流露出极致与低调，赋予来客一处远离喧嚣、休憩身心的净土。
As for tables and chairs, our designers abandoned sharp edges and corners, showing people with mellow and soft lines, which are full of tension. The texture of wood and the leather blend together in the space, revealing the extreme and low-key, giving visitors a pure land away from the hustle and bustle and rest.
造型迥异的灯饰相映成趣，形成视觉上的切割与延续，为温和而安静的场域注入了然的个性与趣味。满足空间照明需求的同时，细腻而深浅不一的光影亦自成一景。
Lighting with different shapes complement each other, forming a visual cut and continuation, and injecting clear personality and interest into the gentle and quiet field. While satisfying the needs of space lighting, delicate and different shades of light and shadow also form a scene of their own.
茶饮传达的情绪不仅仅停留在味蕾上，还与空间体验相辅相成。CoCo都可江阴忠义街区店藉由室内与建筑、品牌与街区的紧密联系，通过对几何造型与空间美学的应用与表达，传达“奠基传统、勇于创新、放眼国际”的品牌理念，在时尚与艺术的交融中展现出自己的个性。
The mood conveyed by tea is not only on the taste buds, but also complements the spatial experience. By virtue of the close connection between interior and architecture, brand and block, and through the application and expression of geometric modeling and space aesthetics, CoCo at Jiangyin Zhongyi Block store conveys the brand concept of “laying a foundation for tradition, being brave in innovation and looking to the world”, showing its own personality in the integration of fashion and art.
∇ 轴测图
∇ 平面图
项目信息
项目名称：CoCo都可江阴忠义街区店
Project Name: CoCo Jiangyin Shop
项目地址：江阴忠义街区
Location: Jiangyin, China
设计单位：欧阳跳建筑设计有限公司
Design Company: OYTT Design
设计总监：欧阳跳
Design Director:Tiao Ouyang
落地总监：周丹凤
Executive Director:Danfeng Zhou
主案设计：姚运
Chief Designer: Yun Yao
辅助设计：马小贝
Assistant Designer: Xiaobei Ma
项目面积：153平米
Area:153 square meters
完工时间：2021年8月30日
Completion Time: August 30, 2021
主要材料：微水泥、艺术漆、防火板、皮革、金属
Main Materials:Micro cement, art paint, fireproof board, leather, metal
施工单位：江苏金之润
Construction Company: Jiangsu Jinzhirun
道具：上海邑通道具股份有限公司
Props: Shanghai Yitong Props Co., Ltd
灯光设计：无锡米未照明
Light：Miwei Lighting
材料品牌：上海螺峰商贸有限公司
Material Brand: Shanghai Luofeng Trading Co., Ltd
项目摄影： 陈铭
Photographer：Ming Chen
