全球设计风向感谢来自 名津设计 的展厅空间项目案例分享：
文本之外，别无他物。德里达如是说。
结构本身，就是空间的本质所在。
有着50多年历史的加拿大MF涂料，是近几年国内涂料界的一匹黑马。如何让古老灵魂拥有个性新潮的一面？本案中，设计师李名津把展厅的空间当做解构主义的实验场，以五阶魔方为灵感，重构展厅空间秩序。在120㎡的有限空间里，玩出了无穷无尽乐趣。
There is nothing beyond the text. So said Derrida.
Structure itself is the essence of the space.
With a history of more than 50 years，the Canada brand——MF Paints was rising fast on the domestic market in recent years. How to bring new features to the old brand？In this case, the designer Li Mingjin regards the showroom as an experimental field of deconstruction, and takes the five-level Rubik’s Cube as inspiration to reconstruct the spatial order. The limited space of 120 square meters has endless fun.
01 解构 Deconstruction
∇ 顺时针扭转的魔方空间 The Rubik’s Cube space with clockwise twist
受业主「潮牌」的定位启发，名津设计以「五阶魔方」为灵感，重新定义空间秩序。易学难精的经典玩具，契合了新潮而专业的品牌内核；魔方结构中暗含的对称、旋转等特性，赋予空间丰富的设计内涵与数学之美。
在五阶魔方中，下沉式沙发区与天幕构成了正中轴。中轴往外，二、四阶是环绕整个空间的环形动线，一、五阶集合了前台、产品展示、洽谈区等功能。
Inspired by the brand positioning of fashion，the Mingjin Design redefines the space order based on the ” five-level Rubik’s Cube “. The classic toys that are easy to learn and difficult to refine fit the fashion and professional brand core; The symmetry and rotation in the Rubik’s Cube structure give the space lots of connotation and mathematical beauty.
In the five-level Rubik’s Cube, the sinking sofa area and sky screen lighting are on the center axis. Outward, the second and fourth level of the Cube are the circular moving lines around the space. The first and fifth level gather the functions of front desk, product display and negotiation area.
∇ 平面图
贯穿整体空间五阶结构，消解了在场的墙体，制造形而上学的隔断。既划分出相对独立的功能空间，让展示区化身被观看的剧场，聚焦局部之美；也让置身于实体场域中的体验者，能够一览开阔视野，极尽空间之大。
Through the five level structure of the whole space, the designer abandoned the material wall and creates a metaphysical partition. On the one hand, the showroom areas are divided into independent space, which makes the showroom incarnate the theater being watched and focus on the beauty of the part; It also enables the experiencer in the physical field to have a broad view and make the most of the space.
∇ 展厅外围的魔方立面 The Rubik’s Cube facade outside the showroom
展厅外围立面，用多形态、有节奏的几何方块，在整体性与独特性之间找到微妙的平衡。既提升了外立面的丰富性与设计氛围，使展厅从商场中脱颖而出，又呼应内部空间的魔方结构，逐步搭建起理念的实体。
The external facade of the showroom uses multi-dimensional and rhythmic geometric blocks to find a delicate balance between integrity and uniqueness. It not only enhances the richness and design atmosphere, makes the showroom stand out from the mall, but also echoes the Rubik’s Cube structure of the internal space, and gradually builds up the entity of the concept.
设计师巧妙地斜切四面体空间的两个对角，造成了结构上的形变。一方面化解空间内部的承重柱，另一方面布下破局之笔，四方板正魔方仿佛正在被无形的手扭转，整个结构变得灵活起来。
斜切对角暗藏巧思。展厅门口，用天幕模拟自然光为绿植供氧，凸显品牌的环保属性；同时，圆弧墙面利用视觉原理，让色彩丰富的品牌墙从平行走道中跃出，激发观者的好奇心，延伸出引流价值。另一侧的切角设置了广角橱窗，几何艺术装置的展示，提升品牌的潮流感，弱化商业属性。
The designer cleverly cut the two corners of the space, resulting in structural deformation. On the one hand, it dissolves the load-bearing columns inside the space, on the other hand, it sets up a breaking point. The square cube seems to be being twisted by an invisible hand, and the whole structure becomes flexible.
The two cuts were hidden cleverly. At the entrance of the showroom, the sky screen lighting is used to simulate the natural light to supply oxygen for the green plants, highlighting the environmental protection attribute of the brand; At the same time, the circular wall uses the visual principle to make the colorful brand wall jump out of the parallel aisle, stimulate the curiosity of the audience and help to gain customers.The corner on the other side has a wide-angle window and geometric art installation to enhance the brand’s popularity and weaken the commercial attribute.
02 隐喻 Metaphor
从门口的方盒3D投影开始，设计师在空间内暗藏多处隐喻叙事。通过一步一景，见结构之一角，窥魔方之全貌，形成严丝合缝的整体关系。
明黄色的矩形结构，自门口天花中轴线贯穿至空间中心点、再90°对折，既提示了五阶魔方的对称轴，增添结构趣味，还埋下一个「时间」概念的彩蛋，等待体验者去揭晓。
Starting from the 3D projection box at the door, the designer hides many metaphorical narratives in the space. Through step by step, one corner of the structure can be seen, and the whole picture of the Rubik’s cube can be seen,to form a overall relationship.
The bright yellow rectangular structure runs from the central axis of the door ceiling to the center of the space, and then 90 ° folding in half , it not only reveals the symmetry axis of the Rubik’s Cube, adding structural interest, but also buries an easter egg with the concept of “time”, waiting for the experimenter to reveal it.
破墙而入的魔方一角，极具戏剧张力，将空间的立体属性暴露无遗。原始粗糙的石材，与外立面的自然景观「里应外合」，强化天然环保的产品特质。
The part of Rubik’s Cube is full of dramatic tension, revealing the three-dimensional properties of the space. The original rough stone and the natural landscape match inside and outside, strengthening the product characteristics of natural and environmental protection.
前台的魔方背景墙，仿佛一幅现代主义装饰画。空间内容主题的色彩属性、结构主题的魔方属性，在这里得到最浑然天成的交织与对话，一切都那么优雅而内敛、润物细无声。
The Rubik’s Cube wall at the front desk is like a modernist decorative painting. The color attribute of space, the magic cube attribute of structure, get the most natural interweaving and dialogue here, everything is so elegant and introverted, moisten things silently.
03 色相 Hue
如何在涂料展厅呈现色彩，是考验设计师整体把控力的核心环节。
设计师将不同色彩统摄在春、夏、秋、冬四季主题之下，隐喻四季更迭、时光流转，与前面所提的「时间」彩蛋一起，塑造四时人生。
代表春的墨绿、秋的奶酪黄、夏的烈焰红和冬的靛蓝，演绎了一个个独立的场景空间，这里既是洽谈区，又仿佛是发生在体验者面前的一幕幕生活剧。
贯穿整体空间的微水泥提供了中性而沉稳的灰色基调，让缤纷色彩在空间内获得收敛与平衡，升华了整体空间的艺术感。
How to present colors in the showroom is the core link to test the overall control of designers.
The designer integrates different colors under the theme of spring, summer, autumn and winter, metaphorizing the change of seasons and the flow of time. Together with the “time” easter egg mentioned above, creates a concept of four seasons life.
The dark green of spring, the cheese yellow of autumn, the fiery red of summer and the indigo of winter represent the independent space. It is not only a negotiation area, but also a life drama in front of the experiencers.
The micro cement throughout the whole space provides a neutral and stable gray tone, which makes the colors converge and balance in the space, and sublimates the artistic sense of the whole space.
摒弃了实体隔断，空间开阔性得到最大化的彰显，但也可能因过于直白，丧失了空间的婉约与丰盈。
设计师通过各种形态的门洞，在规整秩序的空间中，偷出一条条错综而又隐秘的轻盈通道，彻底激发空间活力。
Abandoning the material partition, the openness of the space is highlighted to the maximum, but it may also be too straightforward, losing the beauty and richness of the space.
Through various forms of the windows, The designer steal out intricate and secret light channels,in the regular order of the space, thoroughly stimulate the vitality of the space.
展厅另一处隐秘的入口，提供了类似的、饶有趣味的空间体验。狭长而不规则的走道，外宽内窄。误入桃源秘境，仿佛若有光，勾引着旁观者的窥视欲。
设计师深谙园林造景的精髓，微水泥压低了走道的整体亮度，让空间内的饱满色彩与敞亮的天幕得到最大化的展示，路过的人都忍不住一窥究竟。
Another secret entrance of the showroom provides a similar and interesting space experience. Narrow and irregular walkway,seems to enter the Peach Blossom Land by mistake.There is light that seduces the spectator’s desire to peep.
The designer is familiar with the essence of landscape architecture, the micro cement reduces the overall brightness of the walkway, and makes the full color and bright sky screen in the space be displayed to the maximum. Passers-by can not help but see.
项目信息
项目名称：魔方
项目地点：广东东莞
项目面积：120㎡
设计公司：名津设计
软装团队：西緹设计
主案设计：李名津
参与设计：李栋金、庄坚荣、廖审
竣工时间：2021年3月
项目摄影：赵彬
主要材料：微水泥、天然石材、磁化漆、环保涂料
Project name：the Rubik’s Cube
Project location：Guangdong Dongguan
Project area：120 m2
Design company：Mindkind design
Soft Furnishing team：CITE design
Designer：Mingjin Li
Design team：Dongjin Li 、Jianrong Zhuang 、Shen Liao
Completion time：March 2021
Project photography：Bin Zhao
Main material：Micro cement、Natural stone、Magnetization paint、Environmental protection coating
