全球设计风向感谢来自 Creative Studio Unravel 的商业空间（旗舰店）项目案例分享：
幻想这一概念的本体论悖论在于它推翻了主观与客观的标准对立。从定义上讲，幻想既不是客观的，也不是主观的。相反，它是属于一种不可思议的现象范畴，一种客观的主观体验。斯拉沃热·齐泽克(Slavoj Zizek)曾这样描述这种现象：“事物在你看来实际上是客观的，即使它们在你看来不是那样的。”
The ontological paradox of the concept of fantasy lies in the fact that it overturns the standard opposition of subjectivity and objectivity. Fantasy, by definition, is certainly neither objective nor subjective. Rather, it falls under the category of an uncanny phenomenon, an objectively subjective experience described by Slavoj Zizek as “the way things actually, objectively seem to you even if they don’t seem that way to you.”
通过材料的冷与厚重、纹理的柔软与粗糙的鲜明对比，Andersson Bell将紧凑的存储空间有效地提供了一种奇幻感。这种怪诞的视觉效果脱离了普遍美的幻想，冰冷且枯燥的金属块物体既是Andersson Bell的表达工具，也是商店理想价值的暗示。
The tight store space of Andersson Bell effectively provides a sense of fantasy through deploying dramatic contrasts within the space: between cold and heavy materials or soft and rough textures. The grotesque visual which deviates from the fantasy of universal beauty and the cold, arid masses of metal both serve as Andersson Bell’s tools for expression and a suggestion of the store’s ideal values.
∇ 试衣间
∇ 入口处
∇ 艺术家工作室（高端服装展示区）
∇ 平面图
主要项目信息
项目名称：Andersson Bell Flagship Store
项目类型：商业空间/零售空间(旗舰店)
设计公司：Creative Studio Unravel
公司官网：http://www.studiounravel.com/
联系邮箱：ydy@studiounravel.com
完成年份：2017年 04月
建筑面积：108㎡
项目位置：38, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea
摄影师：Sunghoon, Han
合作者：Furniture: Ledongil / Artwork: Giseok, Cho / Rug: Fivecomma
主要建材：Floor: Pea Gravel, Carpet / Wall: Cotton Spray, SUS Hairline, Mirror / Ceiling: Cotton Spray, Water Paint
