Motley&Fyra l 芬兰Posti Box自助概念商店-设计风向

在2019年春天，Posti委托Motley设计公司为其新的自助商店提供设计概念服务。Motley请Fyra成为这个项目的合作伙伴。其目的是为网上购物的顾客建造一个新的自助商店。它需要的不仅仅是一排储物柜。显然在赫尔辛基的市中心需要容纳超过600个包裹寄存柜。此外，还需要有试衣间供顾客立即试穿。当从街上往里看时，该空间还需要看起来有趣，以吸引注意。

In the spring of 2019, consulting company Motley had been given an assignment. Posti wanted the company to design the service concept for a new self-service store. Motley asked Fyra to become a partner in the project. The aim was to create a new self-service store for online shopping customers. It needed to be something more than just a row of parcel lockers. It was clear from the start that the space in central Helsinki needed to accommodate over 600 parcel lockers. In addition, there needed to be fitting rooms for the customers to try their pur-chases on immediately. The space also needed to look interesting to draw attention when looking in from the street.

2019年5月，Fyra开始思考完美自助商店的设计方案。Posti是芬兰领先的邮政和物流公司，也是该项目的幕后支持者。Motley从创建服务概念的角度着手该项目。Fyra专注于室内空间和功能。Box的整体概念是与Motley密切合作开发的。结果是一个和谐的空间，包裹寄存柜作为背景，为顾客提供了尝试购买商品，退货和寄送包裹的空间。包装材料的回收利用受到了特别的重视。

In May of 2019, Fyra began to search for an answer to the question of what would the perfect self-service store be like. Posti, Finland’s leading postal and logistics company, was behind the commission. Motley approached the project from the point of view of creating a service concept. Fyra con-centrated on interior architecture and functionality. The overall concept of Box was developed in close cooperation with Motley. The outcome is a harmonious space where the parcel lockers act as a backdrop giving room for the customers to try on their purchases, perhaps make returns and send packages. Special attention has been paid to the recycling of packaging materials.

该空间对于用户而言既要实用又要直观。不同的颜色被划分到不同的活动区域，客户本能地沿着一条路径找到他们目标区域。两家合作公司还着手打造一个视觉上引人注目的内部空间，使其独立于现有品牌形象而独立存在，并代表Posti的新身份。

The space was to be functional as well as intuitive for the user. With different colours assigned to different areas of activity, the customer instinctively follows a path finding their way around the facility. The collaborating companies also set out to create a visually compelling interior for it to stand on its own, separate from the existing brand imagery, and to represent Posti’s re-newed identity.

作为消费者，您可以从Box进行在线购物，立即打开包裹，到试衣间试穿衣服。如果您对购买感到满意，则在回收区回收包裹。如果您想退货，可以立即进行。没有麻烦，也不用来回奔波。除此之外，Box还有600多个包裹寄存柜。它是目前世界上最大的自动包裹寄存器。

As a consumer, you can pick up your online shopping from Box, unbox the parcel immediately and try on the clothes in Box’s fitting room. If you’re happy with your purchase, recycle the parcels in the recycling area. In case you want to return your purchases, you can do it right away. No hassle or commuting back and forth.Besides this, Box has over 600 parcel lockers. It is currently the biggest parcel locker automat in the world.