Peldon Rose has designed the thoughtful, converging offices for Budweiser, located in London, England.
百威啤酒集团(Budweiser Brewing Group)，前身为百威英博(AB InBev UK)，将团队从多个办公室搬迁到位于90 Fetter Lane的办公室，以展示他们2019年及以后的雄心壮志。过去19年来，他们一直驻扎在卢顿，所以现在是时候进行改变，开创新的未来。
Budweiser Brewing Group, formerly AB InBev UK, relocated teams from multiple offices to Bureau office space at 90 Fetter Lane to demonstrate their bold ambitions for 2019 and beyond. They had been based in Luton for the past 19 years, so it was time for a change and a new future.
This 28,000 sq ft office space would become a destination for the brand to hire and nurture new talent. The office fit out needed to reflect who they were as a company. We have created a highly functional, but visually striking environment. Everything from the colours, to the furniture, to the light fittings were selected to create a striking, impactful workplace.
Attracting talent was a key consideration in this design; the workplace is no longer somewhere that an employee just comes and sits for the day. It’s where they socialise, connect with the company they work for and immerse themselves in their brands. This was the principles we used to inspire our design of the new working environment for the Budweiser Brewing Group.
One of the big drivers for this project was to create an environment that would enable them to bring everyone together from different offices to improve communication and foster a greater sense of pride within the business. Throughout the space there are a variety of informal open spaces and flexible working options that encourage people to connect and collaborate across different teams.