LOFT中国感谢来自 BloomDesign绽放设计 的餐饮项目案例分享：
“Tea Ceremony is essentially a worship of the Imperfect, as it is a tender attempt to accomplish something possible in this impossible thing we know as life. ” — The Book of Tea by Okakura Tenshin
HEYTEA has made tea drinking a very cool and fashionable thing to do, and has attracted more and more young Chinese to embrace tea culture and take tea drinking as a part of their life.
Commissioned by HEYTEA to design a store situated at The MixC Mall, Nanning, China, we tried to figure out a new design concept and approach by taking cues from the origin of tea culture, hoping to bring a new brand image to HEYTEA and present a modern interpretation of the space rooted in traditional tea culture.
残缺之美Beauty of Imperfection
Tea Ceremony (all called the Way of Tea) is the spiritual expression of tea drinking, and a worship of Imperfection, which enables people to experience beauty and harmony in the imperfect life. In the space, we utilized a lot of pure natural elements such as stones, wood and water, and adopted austere interior designs, which can arouse customers’ emotional feeling of the pure essence. Even if the interior surfaces are rough and mottled, the aesthetic of nature can still be appreciated from this imperfection.
意境之美Aesthetic of Artistic Conception
At the entrance, we designed a curtain of glass and water as a partition. The flowing water makes the space more dynamic and full of variations, and form a contrast of movement and stillness with the rough natural stones, which adds an Oriental Shanshui charm to the space. Large areas in the space are austere and undecorated, leaving customers more room for imagination.
平凡之美Beauty of Ordinariness
As getting used to hustle and bustle, people are more yearn for simplicity and nature nowadays. In this space, we retained the natural texture of materials, be it smooth, rough, exquisite or mottled. Through utilizing austere, primitive and natural elements to interpret the space, we intend to show a return to the plain and pure. And we also hope the simple and unadorned interior design can bring inner peace and pleasure to customers.
We respect nature, and absorb energy from it. Through this project, we wish to share inspirations that we drew from nature with more customers.
设计团队：邱文娣 廖文杰 赵一川
Project name: HEYTEA at The MixC Mall (Nanning)
Design firm: BloomDesign
Creative director: Li Baolong
Chief designer: Nan Hongtian
Design planning: Chen Xiaohu
Design team: Qiu Wendi, Liao Wenjie, Zhao Yichuan
Project location: Nanning, China
Project area: 181 m2
Completion time: April 20, 2019
Photography: Nie Xiaocong