LOFT中国感谢来自 BloomDesign绽放设计 的餐饮项目案例分享：
本质上，茶道是一种对“残缺”的崇拜，是在我们都明白不可能完美的生命中，为了成就某种可能的完美，所进行的温柔试探。——冈仓天心《茶之书》
“Tea Ceremony is essentially a worship of the Imperfect, as it is a tender attempt to accomplish something possible in this impossible thing we know as life. ” — The Book of Tea by Okakura Tenshin
喜茶让喝茶这件事变得很酷很时尚，具有了时代性的标签，让越来越多的年轻人能够接受茶文化，而喝茶也逐渐成为年轻人的一种生活方式！
HEYTEA has made tea drinking a very cool and fashionable thing to do, and has attracted more and more young Chinese to embrace tea culture and take tea drinking as a part of their life.
BloomDesign绽放设计在为喜茶打造南宁万象城店的时候，决定从茶文化的源头着手去找到新的思路与方式，为喜茶品牌注入一种全新的品牌印象，一种根植于传统茶文化却极具时代性的表达方式。
Commissioned by HEYTEA to design a store situated at The MixC Mall, Nanning, China, we tried to figure out a new design concept and approach by taking cues from the origin of tea culture, hoping to bring a new brand image to HEYTEA and present a modern interpretation of the space rooted in traditional tea culture.
残缺之美Beauty of Imperfection
喝茶的精神表达是茶道,茶道是一种对于残缺的崇拜，在不完美的生命中体会美与和谐。在设计中我们大量使用“石”、“木”、“水”这些最纯粹最原始的自然元素，通过诚实而不未经修饰的表达，摒弃繁杂，唤起消费者对本质的感受。即使外表粗糙，斑驳，却依然能从这种残缺中体会到自然之美！
Tea Ceremony (all called the Way of Tea) is the spiritual expression of tea drinking, and a worship of Imperfection, which enables people to experience beauty and harmony in the imperfect life. In the space, we utilized a lot of pure natural elements such as stones, wood and water, and adopted austere interior designs, which can arouse customers’ emotional feeling of the pure essence. Even if the interior surfaces are rough and mottled, the aesthetic of nature can still be appreciated from this imperfection.
此处内容需要权限查看
