B2 architecture | 布拉格DDB创意机构办公室-设计风向

B2 architecture | 布拉格DDB创意机构办公室

主要的设计理念是基于变形光学错觉。进入DDB办公室的观众首先进入了独特的有利位置，从这里可以看到完美的DDB标识。

The main design concept is based around anamorphic optical illusion. The viewers entering the DDB offices enter at the unique vantage point from which the DDB logo is visible in its perfect form.

随着他们的旅程的继续，观众可以看到，这一错觉是由整个机构的整个空间应用的颜色形成的。歪像是一种扭曲的投影或透视法，要求观看者使用特殊的设备或占据特定的有利位置(或两者兼有)来重建图像。

As their journey continues, the viewers can see that the illusion was formed by color applied throughout the whole space of the agency.Anamorphosis is a distorted projection or perspective requiring the viewer to use special devices or occupy a specific vantage point (or both) to reconstitute the image.

下一个设计元素是入口区域的凳子墙。这是一面定制的墙壁，能存储大量的凳子。开会或咨询的时候，员工可以轻松地拉出凳子坐下。凳子代表了字母B，有DDB标志中的颜色。

Next design element is the stool wall by the entrance area. It´s a custom made wall designed to be a creative storage for a large number of stools.When it´s time for a meeting or consultation, employees can easily pull a stool out and have a seat.The stools are simple tabourets representing the letter B and come in the colours found in DDB’s logo.

通过开放空间、休闲场所和协作区域的组合，创造了一个促进交流和团队合作的办公环境。它还确保透明度和判断力，使空间内的快速定位成为可能，并反映了该机构的创造性。

An office landscape has been created to promote communication and teamwork with a mix of open spaces, retreats and collaboration areas. It also assures both transparency and discretion, enables rapid orientation within the space and reflects the agency’s creative character.

由于员工工作室，餐厅和休息区也被整合到空间中。它有可变的座位，可以用于培训、讲座和内部研讨会，同时也作为员工互动的内部会议点。

A cafeteria and lounge area has also been integrated into the space as the result of a staff workshop. With variable seating, it can be used for training, talks and internal workshops, while also serving as an internal meeting point for staff interaction.

作战室——头脑风暴竞技场——是空间中心的半圆形黄色圆形剧场。它有一个玻璃板，可用于写下思想和想法。通过关闭窗帘，房间可以为放映提供一些隐私或黑暗。

War room – Brainstorming arena –is the semi-circular yellow amphitheatre in the centre of the space. It has a glass partitios that can be used for writing down thoughts and ideas. The room can provide some privacy or darkness for screenings by closing the curtains.