LOFT中国感谢来自 Peng & Partners （鹏和朋友们设计公司） 的商业项目案例分享：
整个空间是一个精神性的建筑群落，象征品牌（设计）的集合，共分四个部分，分别代表经典（伊姆斯夫妇的经典设计）、科技（人体工学椅）、健康（家庭办公）、艺术（生活艺廊），达到完美的产品展示及纯粹的空间体验。
The entire space is a spiritual architectural community that integrates brands and designs. It consists of 4 areas centering on distinctive themes including classic design, technology, health and art, which provides perfect products display and a pure spatial experience.
经典之家、人体工学椅区和家庭办公区构成了Herman Miller广州零售展厅，生活艺廊则展示了奕居国际代理的其它品牌集合。
“House of Classic Design”, “Ergonomic Chair Zone” and “Home Office” constitute Herman Miller’s showroom in Guangzhou, while “Living Gallery” presents a collection of products from other brands which Yi’s International has signed agency agreement with.
∇ 整体外观 exterior overview
1. 经典之家 House of Classic Design
“细节不只是细节。有了细节，才有产品。”
“The details are not the details. They make the design.” — CHARLES EAMES
Charles and Ray Eames/伊姆斯夫妇
20世纪最有影响力的伟大设计师。他们与Herman Miller的合作关系起源于二十世纪四十年代末，其享誉全球的Eames躺椅，被纽约现代艺术博物馆永久珍藏。
The most influential and greatest designers in the 20th century.Their cooperation with Herman Miller started from the late 1940s. The world-renowned Eames Lounge Chair they created is a part of permanent collection of New York’s Museum of Modern Art.
位居中心的小木屋，初衷是向历经 60多年洗礼的设计经典致敬，以容纳Eames夫妇最具代表性的作品。创造一个精神性的空间，就像柯布西耶晚年在马丁角的小房子一样。
The small timber cabin at the middle area is meant to accommodate the most representative works of the designer couple, and pay a tribute to classic designs that have been lasting for more than 6 decades. It’s a spiritual space, just like Le Corbusier’ vacation cabin in Cap Martin.
水泥雕塑是小木屋的灵魂。它本是一根无意义的柱子，设计师使用斯卡帕核心的“割除”概念把它割除一番，使之成为一个兼具使用功能和象征意味的雕塑，成为空间的精神集中体。“割除”的意义不在“去掉”，反而是让它无中生有，割除其“不利”，使之变成“有利”。小木屋的灯光避免使用射灯，用柔和的光源画出油画一样浓重的色调，给人历史的沉淀感。
The sole of the space lies in the cement sculpture, which was originally a meaningless column. Through adopting Carol Scarpa’s core “Cutting” concept, the designers turned the column into a sculpture that combines functions and symbolic meaning and a spiritual center in the space. “Cutting” doesn’t mean “cutting off completely”, but creating something out of nothing, and cutting out the “the disadvantageous” whilst transforming it into “the favorable”. The design team chose to utilize soft light sources rather than spotlights in the cabin, with a view to producing an oil-painting-like tone and delivering a sense of age.
雕塑之于小木屋，是一个微缩版的建筑，但尺度已经够小了吗？当我们再次深入，仔细感受雕塑细部，发现这是又一个维度的世界。正像空间设计的过程一样，需要深入到精神内部，才能将空间的精神再现。
Set in the wooden hut, the sculpture is a miniature architecture. Is it minimal in scale? When looking more deeply and feeling its details, we can discover a world of another dimension. Just like the spatial design process, it needs to go very deep to reproduce and convey the spirit of space.
Eames躺椅/设计于1956年，被纽约现代艺术博物馆永久珍藏。眼睛钟/设计师：George Nelson（乔治.尼尔森） Eames Lounge Chair/Designed in 1956 and featured in the Museum of Modern Art’s permanent collection.Eye Clock/Designed by George Nelson
艺术品选择考虑：
1.眼睛的意向和对面的女性身体形成一种关联，使空间更具人性。2.乔治·尼尔森和 Eames夫妇可以说一起形塑了美国现代家俱的样貌。两位杰出的艺术大师作品在充满历史感的地方再现使空间变得更厚重。
Considerations for artwork selection：
The painting sketching a female body can form some connection with the sight line directly, making the space more humanistic. George Nelson and Charles & Ray Eames are arguably masters who shaped the picture of modern furniture in America. Their works add a sense of age and history to the space.
2. 人体工学椅区 Ergonomic Chair Zone
“我们需要的是一款史无前例的全新座椅。”
“We wanted a totally new kind of chair.” – Bill Stumpf & Don Chadwick
上世纪之初成立于美国的赫曼米勒（Herman Miller）可被称作是当今世界最知名的办公家具企业，它旗下的许多产品，如 Embody，Aeron都成为经典。
Established in America in the earth 20th century, Herman Miller can be deemed as the most prestigious office furniture brand in the world. Many of its products, such as Embody and Aeron, have become classics.
理性中的“logos”精神，它是统摄一切的精神，致力于把“一切”规范为统一的“一”，我们熟知的科学精神正是从它而来。黑色实验室里只有理性的天光，在他之下是理性的现实形式：顶级的人体工程学椅。
“Logos” is the rational spirit dominating everything, which strives to unify “all” into “one”. It is the origin of scientific spirit. In the black lab, there is the “light” of reason, under which are ergonomic chairs — the physical forms of rationality.
只有在这样纯粹的空间里，人才不会被打扰，而是把感受力都用在对产品科技感的体验上。展厅人来人往，为了让体验者有一个更宁静的空间，墙面材料用的是吸音毛毡。
Only in such a pure space, people are able to concentrate on experiencing the scientific and technological sense of the products, undisturbed by others. Considering that many people come and go in the showroom, the designers utilized sound-absorbing felt as wall covering, so as to provide the visitors with a more tranquil environment.
Aeron人体工学椅被誉为“人类有史以来最健康舒适的工作座椅”。Aeron is praised as “the most ergonomic and comfortable office chair ever”.
3. 家庭办公区 Home Office
“细部是空间的精神，是建筑之诗的语言重心。” – Carlo Scarpa《空间中流动的诗性》
“Detail is the spirit of space, and language focus in the poem of architecture” – Carlo Scarpa: Poetic Features Filled in the Space
空间布置：考虑视觉的连续性，在同一视线上安排不同的组合，形成空间之间的对话。
Interior arrangement: In view of visual continuity, the designers arranged different combinations at the same sight line, which generates the dialogue between spaces.
Nelson Bubble Lamp/泡泡灯，备受卒姆托等大师的青睐。Nelson Bubble Lamp / Highly favored by Peter Zumthor and other design masters
乔治·尼尔森 (George Nelson, 1907-1986年) 被认为是美国最具影响力的人物之一，他是建筑师、家俱设计师和产品设计师，曾经担任 Herman Miller家俱公司的艺术总监长达20年，可以说和Eames夫妇一起形塑了美国现代家俱的样貌。
As an architect and furniture & product designer, George Nelson (1907-1986) is regarded as one of the most prominent figures in the US. He had been the Director of Design in Herman Miller for 20 years. So to speak, George Nelson shaped the picture of modern furniture in America together with Charles and Ray Eames.
在建筑群落中，这是实体之外，不同的建筑形式在更广的空间中本质上是和谐的，因为艺术品是人的本质的体现（正如我们所认为的，在人性或人所从事的各个领域中，古今、东西方必定存在普遍的共同性一样）。
Within the architectural community, this area transcends physical forms. In essence, different architectural forms are harmonious in a wider space, because artworks are embodiments of human nature (As we believe, in all fields related to humanity or human activities, there must be something in common between the East and West, the past and present).
艺术品选择考虑 ：
跟家具最亲近的是人的身体，艺术家用简洁的线条勾勒出的人体跟家具有天然的亲和力，能很好地将观众的体验代入空间中。画作 © 東長
人的身体是灵魂的图景 – Wittgenstein(1889~1951) 维特根斯坦
Consideration for artwork selection:
What gets closest to furniture is human body. The paintings of human bodies sketched with simple lines have a natural affinity with the furniture, which can better integrate the visitors’ experience into the space. Paintings © Dongchang Studio.
“The human body is the best picture of the human soul.” — Wittgenstein (1889~1951)
在三个空间的交汇处，空间元素中最纯粹的形：正方体和球体组成一个大体量的雕塑，跟空间呼应，将整个空间的气息打通。
At the junction area of the three spaces, two geometric forms, a cube and a sphere compose a sculpture with a large volume. It echoes the space, and injects a flexible atmosphere into it.
球体同时是太阳的意向，置于方体的一角，使行动中的人在不同空间点体验到它不同的“形态”和“强度”：或大或小、或饱满或残缺。它在最高处，你坐下静观时，它自然显现；你一行动，它便消失不见，有如我们对现实太阳的体验。
The sphere, the imaginary of the sun, is placed on a corner of the cube, so that the moving people can feel its distinctive “forms” and “strength” at different positions, either large or small, full or incomplete. When people sit down to watch it, it appears naturally at the top, but while they move, it will disappear, just like our experience of the sun.
4. 生活艺廊 Living Gallery
“Staying home is the new going out to a fancy place” – Ligne Roset
白色实体是一个连续的生活空间，由内而外依次是卧室/餐厅/接待厅/健身房，不同功 能的各空间通过厚墙过渡，给人强烈的形式感。生活本应该是这样，正式地对待每一件事情。 数学上的重复性产生一种节奏感会把人引向无限。
The white entity is a continuous living space. From inside out, there is the bedroom, dining room, living room and gym, all of which are partitioned by thick walls, delivering a strong sense of formality. That’s exactly how life is supposed to be — taking everything seriously. Repeatability in mathematics can create a sense of rhythm, which leads people to infinity.
东西方文化中的“阴”和“阳”（东方）、“逻各斯”和“努斯”（西方）无不是在相互“否定”中成就彼此，且密不可分。在设计形式上，“内”和“外”、“方”和“圆”、“冷”和“暖”、“单一” 和“无限”等在“冲突”中相互助长，展现出一种内在张力和秩序感。
“Yin” and “Yang” in the Oriental culture, and “Logos” and “Nous” in Western philosophy, all complement each other through mutual negation. Likewise, in terms of the spatial design, “interior” and “exterior”, “square” and “round”, “cold” and “warm”, as well as “unitary” and “infinite”, also promote each other in “conflicts”, showing a sense of tension and order.
精神像一个滤器，经过他一切都会翻译成一个新的形式，主观视角决定了物质的形态。 – 東長
“Spirit is like a filter through which everything is translated into a new form. Subjective perspectives determines the state of matter.” – Dongchang Studio
GEORG JENSEN | 乔治杰森
创始于丹麦的皇室御用品牌，以设计为本源，100% 纯手工打造，每件作品都流露出浓郁的艺术人文与雕塑形体之美，每一件都堪称经典。
As a purveyor to the Royal Court, the Danish brand GEORG JENSEN features a tradition of outstanding design and craftsmanship. Each piece of work is a classic, revealing the beauty of art, humanity and sculptured forms.
TECHNOGYM | 泰诺健
健身及健康领域的领航者、健身器械中的法拉利。总部设在意大利，泰诺 (Techno) 代表技术和设计，而健 (Gym) 代表锻炼和运动。
Headquartered in Italy, TECHNOGYM is a leader in the field of physical exercise and wellness, known as the “Ferrari” among fitness equipment. “Techno” represents technology and design, while “Gym” indicates exercise and sports.
Villeroy & Boch | 德国唯宝
始于 1748 年，公司总部位于德国萨尔州麦特拉赫镇。在长达 270 年的历史长河中，留下了无数让人津津乐道的佳作，让罗马教皇、欧洲皇室，乃至世界各国的社会名流都成为了德国唯宝产品尊贵而忠实的追随者。
It was established in 1748, with the headquarters situated at Mettlach, Saarland, Germany. In the past 270 years, Villeroy & Boch created numerous popular and fantastic works, and attracted many noble and loyal followers, including popes, European royal families and celebrities worldwide.
精于心，简于形。
“The simple expression of complex thought.” – Donald Judd (1928~1994)
∇ 平面图 plan
∇ 轴测图 axon
完整项目信息
项目名称：奕居国际（Yi’s International）+ Herman Miller广州零售展厅
项目地点：广州琶洲吉盛伟邦五楼
项目面积：300平方米
完工时间：2018年11月
设计单位：Peng & Partners（鹏和朋友们设计公司）
总设计师：王鹏
技术总监：李源
设计团队：古浩鹏、李程
施工负责人：吴义伟
照明顾问：月光照明、阿古尼照明（AGN）
摄影：邵峰
主要材料：Bolon地毯、毛毡、桦木饰面板
Project name: Yi’s House + Herman Miller Retail Showroom in Guangzhou
Location: 5F, JSWB, Pazhou Subdistrict, Guangzhou, China
Area: 300 m2
Completion time: November 2018
Design firm: Peng & Partners
Chief designer: Wang Peng
Technical director: Li Yuan
Design team: Gu Haopeng, Li Cheng
Construction manager: Wu Yiwei
Lighting consultants: Moonlight Lighting Consultancy Co., Ltd. / AGN
Photography: Shao Feng
Main materials: Bolon carpet, felt, birch wood veneer
