LOFT中国感谢来自 深圳故事空间设计 的商业空间案例分享:

 

在中国,大健康产业已成为发展潜力最大的未来产业。“实施健康中国战略” 正在酝酿和形成巨大的蓝海市场。

In China, the great health industry has become the future industry with the greatest potential for development. The “Implementation of the Healthy China Strategy” is brewing and forming a huge blue sea market—-the unknown market to be developed.

 

作为设计师,不仅仅要关注设计本身审美,更要懂得从坪效到人效的商业转换。因此,在空间规划初期,业主及设计师就要从理性的消费需求出发,考虑空间布局与叠加使用,达到周期合理回报。所以,空间坪效亦是AIMO HIIT的重要核心组成部分,当故事空间设计公司接手这样的项目,面临着不仅仅是一个概念方案这么简单,其实设计师要做的是一个空间品类的研发。在充分理解了AIMO HIIT训练中心的新零售商业模式后,在功能面积配比上,我们做了相应的改良优化。

As a designer, we should not only pay attention to the aesthetic of design itself, but also understand the commercial transformation from area-effectiveness to human effectiveness. Therefore, in the early stage of spatial planning, the owners and the designers should make full consideration on the spatial layout and superposition use from the rational consumption demand, so as to achieve a reasonable return in its period. The spatial area-effectiveness is also an important core component of AIMO HIIT, when story space design company takes over such a project, they are confronted with more than just a conceptual solution, instead, what the designers have to do is the research and development of a space category. After fully understanding the new retail business model of AIMO HIIT training Center, we have made the corresponding improvement and optimization in the functional area ratio.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

从空间概念上来说,设计师在最初一踏入这个还什么都没有的毛胚房的时候,心里就浮现出一个场景:罗马角斗场,但我感觉它不仅仅就是如此了,他应承载着的更大的意义。

As far as the concept of space is concerned, as soon as we first stepped into the non-decorated room, a scene is appearing in my heart: the Roman Colosseum. But I think it is more than that, which is supposed to carry a greater significance.

 

设计师说,在古罗马的角斗场上,产生过无数像司巴达克斯这样的英雄,他们采取了最原始的方式来表达对生存境况的理解。当成千上万的罗马人在观众席上目睹这样一场的殊死残杀,进而感到身受热血贲张之时,人类的激情便被最直接、最深刻地激发出来,那是一种全身心的狂热,一种忘我的歇斯底里。

In the arena of ancient Rome, here emerged countless heroes like Spartacus, who took the most primitive way to express their understanding of survival condition. When thousands of Romans witnessed such a deadly killing in the audience, feeling that they were suffering from warm blood, human passion was most directly and profoundly inspired, which was a kind of wholehearted fanaticism, a kind of ecstasy hysteria.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

今天的文明世界,当然没有古罗马时代那般狂蛮。但商业生存竞争暗涌的挑战从未停止,心外无物,竞技中最大的对手,其实是自己。而与自心依赖循规蹈矩的惰性竞技,才是预示了从传统行业死循环中解脱出来的本意。

In the civilized world nowadays, it isn’t as wild as the ancient Roman era. But the challenge of commercial survival competition has never ceased, there is nothing outside the heart, the biggest opponent in the competition, as a matter of fact, is ourselves. The lazy competition, which related to self-reliance on the rules of the inertia, is the original intention to extricate itself from the dead cycle of the traditional industry.

 

设计师一直在思考设计该带给人们一个怎样的空间氛围,为想要追求实现自我目标的人打造一个燃点激情的场所。《老人与海》中有一句话令人印象深刻:人生来不是给打败的,他可以被消灭,就是不能被打败。在自己的惰性思想面前,我们都是不战而败。因为人思想的堕落,很容易迷失自我。所以,具有深意及仪式感的罗马角斗场圆拱门,便成为了我们的设计符号之一,但设计师要用现代的空间设计语言来诠释他。

I’ve been thinking about what kind of space atmosphere design can bring to human beings in order to create a place for passion for those who wants to pursue his or her own goals. There is an impression sentence in the Old Man and the Sea: Man is not born to defeated , he can be destroyed, or he cannot be defeated. When facing our Inertia thought,we are all invincible. It is easy for human beings to lose themselves because of the depravity of their minds. So, the Roman gladiator circular arch with profound and ceremonial sense has become one of the design symbols but we have to use modern spatial design language to explain him.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

是的,要打造一个能让人获得生命质感的精神空间。
Of course, we have to create a spiritual space in which people can get the sense of life.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

从入口进入空间,我们布局了两个大的动静空间分区。动静分区以两层玻璃隔断将一条公共走道一分为二,这是一条仪式感极强的走道,作为线性空间,它也是整个空间的主轴线,由此可以进入水吧区、休闲区、课室、更衣间、体测室、操房以及VIP室。通透而不失私密性的全开放式空间,所有会员的运动场景在休闲洽谈区一览无余。

From the entrance into the space, we laid out two large dynamic and static space partitions. Two layers of glass partition divided a public aisle into two with the dynamic and static division. This is a highly ceremonial aisle. As a linear space, the aisle is also the main axis of the whole space, from which you can enter the bar area, leisure area, classroom, dressing room, physical fitness test room, exercising room and VIP room. The transparent full open space without losing privacy, all members in the sports scene can be totally seen in the leisure negotiation area.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

设计师希望设计能带给每个到此想实现自我的人一种激情,因为人的激情需要环境来点燃,生活竞争的技巧需要在实践中学习,外在的对手正是教会我们战胜内心怯懦的老师!今天人们已经不乏理智,缺乏的是一种热爱,一种激情,一种甘于为人生的激扬热血沸腾,来此赤手一搏。

We hope that the design can bring a passion to everyone who comes here and want to realize themselves. Because the passion needs the environment to ignite, the skills of life competition need to be learned in practice, and the external opponent is the teacher who trains us to overcome the cowardice in our hearts. Today, people are no longer lack of reason, what is lacking is a kind of love, a kind of passion, a willingness to stir up blood for life. Come here and take the fighting chance with free mind.

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

“能战胜自己的人,是生活中的强者。”所以设计师依然保持着对AIMO HIIT训练中心的未来期望:我们的征途是星辰大海。因为,这里有一群不甘平庸的人,愿与你一道踏进人生的角斗场,你来吗?

“The man who can defeat himself is the strong man in life.” So we still keep our expectations for the future of the AIMO HIIT training center: our journey is as long as the distance of stars and as wide as the sea. Because there is a group of people who are unwilling to be mediocre, who would like to step into the arena of life with you, will you come?

 

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

 

∇ 平面图
商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

∇ 立面图
商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

商业空间,健身俱乐部,故事空间,HIIT训练中心,深圳

完整项目信息
项目名称:HIIT训练中心设计
设计范围:室内空间设计
项目地点:中国广东深圳
项目面积:373平方米
完成年份:2019年4月
主创设计:朱海博
设计机构:深圳市故事空间设计有限公司
摄影团队:RegimentalCommander工作室、故事空间品牌部

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