LOFT中国感谢来自 深圳故事空间设计 的商业空间案例分享：
In China, the great health industry has become the future industry with the greatest potential for development. The “Implementation of the Healthy China Strategy” is brewing and forming a huge blue sea market—-the unknown market to be developed.
作为设计师，不仅仅要关注设计本身审美，更要懂得从坪效到人效的商业转换。因此，在空间规划初期，业主及设计师就要从理性的消费需求出发，考虑空间布局与叠加使用，达到周期合理回报。所以，空间坪效亦是AIMO HIIT的重要核心组成部分，当故事空间设计公司接手这样的项目，面临着不仅仅是一个概念方案这么简单，其实设计师要做的是一个空间品类的研发。在充分理解了AIMO HIIT训练中心的新零售商业模式后，在功能面积配比上，我们做了相应的改良优化。
As a designer, we should not only pay attention to the aesthetic of design itself, but also understand the commercial transformation from area-effectiveness to human effectiveness. Therefore, in the early stage of spatial planning, the owners and the designers should make full consideration on the spatial layout and superposition use from the rational consumption demand, so as to achieve a reasonable return in its period. The spatial area-effectiveness is also an important core component of AIMO HIIT, when story space design company takes over such a project, they are confronted with more than just a conceptual solution, instead, what the designers have to do is the research and development of a space category. After fully understanding the new retail business model of AIMO HIIT training Center, we have made the corresponding improvement and optimization in the functional area ratio.
As far as the concept of space is concerned, as soon as we first stepped into the non-decorated room, a scene is appearing in my heart: the Roman Colosseum. But I think it is more than that, which is supposed to carry a greater significance.
In the arena of ancient Rome, here emerged countless heroes like Spartacus, who took the most primitive way to express their understanding of survival condition. When thousands of Romans witnessed such a deadly killing in the audience, feeling that they were suffering from warm blood, human passion was most directly and profoundly inspired, which was a kind of wholehearted fanaticism, a kind of ecstasy hysteria.
In the civilized world nowadays, it isn’t as wild as the ancient Roman era. But the challenge of commercial survival competition has never ceased, there is nothing outside the heart, the biggest opponent in the competition, as a matter of fact, is ourselves. The lazy competition, which related to self-reliance on the rules of the inertia, is the original intention to extricate itself from the dead cycle of the traditional industry.
I’ve been thinking about what kind of space atmosphere design can bring to human beings in order to create a place for passion for those who wants to pursue his or her own goals. There is an impression sentence in the Old Man and the Sea: Man is not born to defeated , he can be destroyed, or he cannot be defeated. When facing our Inertia thought，we are all invincible. It is easy for human beings to lose themselves because of the depravity of their minds. So, the Roman gladiator circular arch with profound and ceremonial sense has become one of the design symbols but we have to use modern spatial design language to explain him.
Of course, we have to create a spiritual space in which people can get the sense of life.
From the entrance into the space, we laid out two large dynamic and static space partitions. Two layers of glass partition divided a public aisle into two with the dynamic and static division. This is a highly ceremonial aisle. As a linear space, the aisle is also the main axis of the whole space, from which you can enter the bar area, leisure area, classroom, dressing room, physical fitness test room, exercising room and VIP room. The transparent full open space without losing privacy, all members in the sports scene can be totally seen in the leisure negotiation area.
We hope that the design can bring a passion to everyone who comes here and want to realize themselves. Because the passion needs the environment to ignite, the skills of life competition need to be learned in practice, and the external opponent is the teacher who trains us to overcome the cowardice in our hearts. Today, people are no longer lack of reason, what is lacking is a kind of love, a kind of passion, a willingness to stir up blood for life. Come here and take the fighting chance with free mind.
“The man who can defeat himself is the strong man in life.” So we still keep our expectations for the future of the AIMO HIIT training center: our journey is as long as the distance of stars and as wide as the sea. Because there is a group of people who are unwilling to be mediocre, who would like to step into the arena of life with you, will you come?