LOFT中国感谢来自 深圳范创意环境艺术有限公司 的商业项目案例分享：
容德医馆位于成都时尚地标春熙路的辐射周边，映照着这个城市丰富而鲜活的生活艺术。从现代人的生活角度出发，通过商业策略与艺术创作的平衡探求，对传统中医药国粹进行了一次别有新意的空间叙事。
The project is a traditional Chinese medicine (TCM) clinic situated within Chunxi Road Commercial Circle, which embodies the diversified and lively art of life in Chengdu. Based on modern people’s lifestyle, Fan Art & Design well balanced commercial strategy and artistic creation in the interior design, and presented a unique spatial narrative centering on TCM, the treasure of Chinese cultural heritage.
中医药的背景文化经提炼后成为设计主线，古法自然的精神也贯穿在“人与本草”为主角的空间情境中。店铺立面以柔和的粉色和大面积的玻璃幕墙，颠覆传统医疗空间的冷峻印象，在品牌与消费者之间搭建起舒适的信赖关系。以契合年轻人群的健康茶饮作为中医文化体验的开场导视，吸引急于打拼未来的都市人放慢脚步而关照自己，给予他们生命里一个温柔的提醒——“你比理想更重要”。
The cultural context of TCM was refined as the thread of the overall design, and the spirit of conforming to the law of nature and practices inherited from ancient times was closely integrated into interiors where people and herbals are the protagonists. The facade is characterized by warm pink finish and large areas of glass, which breaks through the stereotype of traditional cold tone of healthcare spaces and also shortens the distance between the brand and consumers. Stepping into the space, people will be firstly welcomed by an area which provides variety of healthy tea drinks fitting with the youth. It aims to slow down the pace of young urbanites who are struggling for a bright future and remind them to take care their health, just as RONNDE’s slogan goes, “You are more important than your dreams” .
粉色与清新感的绿构成温婉的马卡龙色系，和谐穿插在室内动线的视觉呈现中。遵循“天人合一”的理念，空间的实虚界面、功能陈设、装饰艺术等凝结成有机的整体。座椅和背景墙描摹出山水意象，与几何感的灯饰构成天圆地方的对景。植物标本装置的引入，更增强自然元素的生命气息。
Pink and refreshing green, which constitute a macaron color palette, are interspersed throughout the space. In line with an important TCM concept — “Unity of Human and Universe”, the spatial interfaces, furnishings as well as decorations were integrated as a whole. Seats and backdrop walls show the imagery of mountains and water, and echo the decorative lighting fixtures with amazing geometric shapes. Besides, art installations featuring plant specimens were brought into the space, adding natural vitality to it.
软装择取轻奢手法，皮革、玫瑰金与拉丝镜面营造新古典的精致质感，素雅的水磨石地面铺垫简约留白的基调。植物标本的水晶装置潆洄于明暗光影中，插花窗帘彰显手作情怀。药材橱柜作为中医药房的标志性配件得到保留，但以时尚轻盈的线条进行全新演绎，并与文艺吊灯和几何柜台相得益彰，将新鲜活力的品牌魅力尽致诠释。
The decorations deliver a feeling of affordable luxury. Leather, combined with rose-gold brushed stainless steel, generate neo-classical and exquisite spatial textures, while austere terrazzo floorings set an elegant and simplistic tone. Crystal installations enclosing plant specimens reflect and interact with light and shadows, and curtains inserted with flowers show ingenious craftsmanship. In addition, the medicinal herbs cabinet, which is the iconic equipment in TCM pharmacies, was given clear lines and stylish appearance. It is perfectly coordinated with the pendent lamps and geometric service counter, greatly presenting the fresh and vigorous charm of the brand.
中药材是自然的馈赠，中国人用智慧发掘出这座宝库。我们将静态的草本活化为时代趋势下的要素，以亲和可触的空间叙事，传递人本主义的生活态度，让每个人透过本草认识到更好的自己。
Medicinal herbs are gifts from nature, and wise Chinese people turned them into treasures. In the intimate and tactile space, the designers revitalized herbs based on the trend of the times, conveyed a humanistic attitude towards life, and wished to remind people to care more about themselves.
∇ 一层平面图 1F plan
∇ 二层平面图 2F plan
完整项目名称
项目名称：容德医馆
设计机构：深圳范创意环境艺术有限公司(IAID北京无限建筑设计旗下关联品牌)
官网：www.fanlifestudio.com
设计主创：刘靓
设计团队：刘洋，庞丽媛，宋乐思，王修权
项目地点：四川省成都市锦江区小科甲巷一号
项目面积：800㎡
项目完工：2018年8月
主要材料：水磨石、不锈钢、超白钢化玻璃、乳胶漆、白色大理石、亚克力、布艺、皮革、干花、透明树脂、实木漆面
项目摄影：蔡掌柜
Project name: RONDE TCM CLINIC
Design studio: FAN Art & Design (a sub-brand of IAID) www.fanlifestudio.com
Chief designer: Liu Jing
Design team: Liu Yang, Pang Liyuan, Song Lesi, Wang Xiuquan
Location: No.1, Xiaokejia Alley, Jinjiang District, Chengdu, Sichuan Province, China
Area: 800 m2
Completion time: August 2018
Main materials: terrazzo, stainless steel, ultra clear tempered glass, latex paint, acrylic, fabric, leather, dried flower, transparent resin, painted wood veneer
Photos: CAI ZHANG GUI PHOTOGRAPHY STUDIO
